Top Firefly Ambassadors Generate over $500,000 in ticket sales!

For its fifth year, the folk music festival that takes place over four days at 105-acre festival ground of The Woodlands of Dover International Speedway in Delaware was a smashing success. Firefly, produced by Red Frog Events alongside Goldenvoice — the folks who are responsible for Coachella — showcased headliners like The Weeknd, Muse, Twenty One Pilots, Chance the Rapper and Bob Dylan. Needless to say, it was THE ticket to get your hands on this summer.

With so many festivals popping up, how does a festival like Firefly continue to attract nearly 100K people year after year?  Their answer lies in building a strong brand and giving fans what they want. From top headliners and creative food vendors to easy-to-navigate grounds and access to exclusive experiences, Firefly allows fans to curate the experience.

Each year, Firefly attendees rave about the amazing experiences they have had at the event, posting eye-catching selfies and videos that captivate their peers and entice them to join in on the fun – so it made sense to set up an ambassador program to reward them for doing what they do best: proving their fandom.

Firefly teamed up with SocialLadder to create a brand ambassador program to engage their fans and reward the most engaged of them for helping them create another great year. Through the platform, ambassadors were given access to  exclusive rewards like backstage access in exchange for proving their fandom and getting their friends to pick up passes.

“We really enjoyed working with each member of the Social Ladder team. In the fast-paced festival environment, timing is everything, and whenever a question would arise SocialLadder always had a timely and insightful answer. Collectively, our brand ambassador program benefited greatly from the Social Ladder partnership,” said Firefly marketing coordinator Baily Gorey.

Ticket sales by ambassadors set a new bar this year, with sales from the ambassador program accounting for over $500K in just a few short weeks. This organic outpouring of friends bringing their friends, accompanied by the hundreds of thousands of social media impressions and Instagram posts generated by Firefly ambassadors, is a great example of the symbiotic relationship between brands that care about their fans and fans that are eager to support that brand!

 

For more information about creating a brand ambassador program like Firefly’s, or other ways to use the SocialLadder app check out our website.

 

 

clarissa

 

Clarissa Phillips is an Intern at SocialLadder. A class of 2019 student at Swarthmore College, she studies Sociology, Computer Science and Psychology. She is an avid music lover and enjoys going to concerts, as well as singing in her college’s newest a cappella group, Offbeat.

 

SocialLadder Featured on Amplify

SocialLadder’s recent partnership with Eventbrite has the potential to make significant changes to the landscape of live music and concert promotion, a development which is not lost on Amplify Media’s founder and executive editor Dave Brooks. His writeup on SocialLadder’s integration with Eventbrite’s third-party API can be found here, or you can read the text below:

Peer-to-peer marketing technology provider SocialLadder has made its technology available as an extension to ticketing platform Eventbrite, integrating “the company’s online ticketing technology with its comprehensive brand ambassador management system,” according to a release.

“Our partnership with Eventbrite means that the world’s largest ecosystem of event organizers can now discover new fans and seamlessly access the power of word-of-mouth marketing to increase tickets sales and drive buzz,” said Raavi Iqbal, CEO and co-founder of SocialLadder.

This is the first on-platform extension for an ambassador marketing program to be built on Eventbrite’s third-party API. The integration allows event organizers to activate peer-to-peer marketing in one click by giving them direct access to SocialLadder’s network of on-demand ambassadors, and enabling attendees to secure tickets where they hear about most events: their friends.

“Eventbrite is focused on helping event organizers sell more tickets, and making the process of buying tickets as easy as possible, regardless of where people discover those events,” said Scott Van Brunt, Head of Partnerships at Eventbrite. “Events are inherently social, and the integration with SocialLadder helps event creators sell out their shows by tapping into the networks of the most influential fans through the power of ambassador programs.”

SocialLadder was founded four years ago to make professional ambassador teams accessible to organizers of events of all types and sizes, and sold millions of dollars of tickets in 2016 for thousands of the world’s most popular events.

“Event fans win with this partnership too – as more organizers turn to SocialLadder, we continue to be the best destination for fans everywhere to get rewarded for promoting the events that they’re actually passionate about,” said Alana Bly, Co-founder of SocialLadder.

SocialLadder Featured on PhillyVoice

The excitement around SocialLadder’s Eventbrite integration announcement continues to build, with Jenny Dehuff of the Philly Voice heralding the partnership as one of the many recent achievements for women in tech. Check out the story on their site, or read the text here:

Eventbrite, one of world’s largest event technology and ticketing platforms, recently announced its partnership with SocialLadder, the company that allows for the swapping and selling of tickets peer-to-peer. Last week, SocialLadder made its technology available as an extension to Eventbrite, along with the company’s online ticketing technology and brand ambassador management system.

“SocialLadder and Eventbrite share a lot of the same philosophies about technology, fan engagement and event organization, so partnering with a company of this size and at this level is exciting for us,” said Alana Bly, co-founder of SocialLadder, which is based in Philadelphia.

“A partnership with a company like Eventbrite is exciting for a startup. The impact that it will have on our growth and overall success will help us create more opportunities for tech in Philadelphia.”

The new partnership allows event organizers to activate peer-to-peer marketing with one click, giving them direct access to SocialLadder’s network and enabling them to secure tickets of all kinds where they hear about them most – from their friends.

According to Bly, it essentially streamlines a traditionally complicated process, making for a win-win for Eventbrite and SocialLadder.

SocialLadder Featured on theticketingbusiness.com!

One of the top sources for ticketing business news and media coverage, www.theticketingbusiness.com, has just featured the SocialLadder & Eventbrite’s partnership announcement on their site! Check their article out, or read the text here:


SocialLadder has integrated its peer-to-peer marketing technology and brand ambassador management system with Eventbrite.

The integration allows event organisers to activate peer-to-peer marketing in one click by giving them direct access to SocialLadder’s network of on-demand ambassadors, and enabling attendees to secure tickets via their own social network circle.

This is the first on-platform extension for an ambassador marketing programme to be built on Eventbrite’s third-party API.

“Our partnership with Eventbrite means that the world’s largest ecosystem of event organisers can now discover new fans and seamlessly access the power of word-of-mouth marketing to increase tickets sales and drive buzz,” said Raavi Iqbal, SocialLadder’s chief executive and co-founder.

SocialLadder was founded four years ago to make professional ambassador teams accessible to organisers of events of all types and sizes. It sold millions of dollars’ worth of tickets in 2016 for thousands of events globally.

It said event organisers can now access qualified ambassadors from SocialLadder’s network, and build an event-specific ambassador team consisting of its most devoted fans and track the progress in real-time with the company’s technology.

“Eventbrite is focused on helping event organisers sell more tickets, and making the process of buying tickets as easy as possible, regardless of where people discover those events,” said Scott Van Brunt, head of partnerships at Eventbrite.

“Events are inherently social, and the integration with SocialLadder helps event creators sell out their shows by tapping into the networks of the most influential fans through the power of ambassador programmes.”

Pro-Tips to Reach VIP Status for Meadows 2017!

Ready to get backstage access at Meadows 2017? Here are a few pro-tips to help you get hooked up with VIP status!

    • Go to the “Sell Meadows Tickets” challenge in the Challenges screen.
    • Scroll down to the text that reads “Here is your personal invite link:”

21439248_10214078743191383_1124475174_o

  • Copy the Google-shortened link. This link works great in places that people you know will see often – like your Instagram bio! Make sure to add it in the “website” field so that it appears as a link!

IGbio

 

 

    1.  Share to your social followings often to let them know to hit you up for tickets!
      Your personal invite code works anywhere you talk to your friends online – simply copy and paste your Google-shortened link into conversations or group chats, or up on your wall for everyone to see!fbpic2

 

 

3. Reach out directly to anyone who likes your posts or who you think would be interested!

While your ticket link works for anyone, you’ll have the most success convincing your close friends to come to the festival with you! Reach out to them and let them know you want them to come!

fbpic
REMEMBER: Never post your links to any official Meadows social media sites, message boards, Craigslist, coupon pages, etc. This is a violation of the SocialLadder rules.

SocialLadder Teams Up With Eventbrite to Offer First of its Kind Ambassador Program Extension to Leading Events Platform

Integration seamlessly connects hundreds of thousands of event organizers to on-demand ambassador network

PHILADELPHIA, PA – Aug 16, 2017 – SocialLadder, the leading peer-to-peer marketing technology and world’s largest live events focused brand ambassador network, today announced that its technology is available as an extension to Eventbrite, the world’s largest event technology and ticketing platform, to integrate the company’s online ticketing technology with its comprehensive brand ambassador management system.

“Our partnership with Eventbrite means that the world’s largest ecosystem of event organizers can now discover new fans and seamlessly access the power of word-of-mouth marketing to increase tickets sales and drive buzz,” said Raavi Iqbal, CEO and co-founder of SocialLadder.

This is the first on-platform extension for an ambassador marketing program to be built on Eventbrite’s third-party API.  The integration allows event organizers to activate peer-to-peer marketing in one click by giving them direct access to SocialLadder’s network of on-demand ambassadors, and enabling attendees to secure tickets where they hear about most events: their friends.

“Eventbrite is focused on helping event organizers sell more tickets, and making the process of buying tickets as easy as possible, regardless of where people discover those events,” said Scott Van Brunt, Head of Partnerships at Eventbrite. “Events are inherently social, and the integration with SocialLadder helps event creators sell out their shows by tapping into the networks of the most influential fans through the power of ambassador programs.”

Direct integration streamlines a traditionally complicated process. Previously, organizers would have to manually track affiliate links or risk losing profits by releasing paper tickets to promoters to sell on the streets. Event organizers can now access qualified ambassadors from SocialLadder’s network, and / or build an event-specific ambassador team consisting of its most devoted fans and track the progress in real-time with SocialLadder’s technology. Fans then compete — using the SocialLadder app — to earn rewards like VIP upgrades, backstage passes and more by promoting and selling tickets for events.

SocialLadder was founded four years ago to make professional ambassador teams accessible to organizers of events of all types and sizes, and sold millions of dollars of tickets in 2016 for thousands of the world’s most popular events.

“Event fans win with this partnership too – as more organizers turn to SocialLadder, we continue to be the best destination for fans everywhere to get rewarded for promoting the events that they’re actually passionate about,” said Alana Bly, Co-founder of SocialLadder.

This partnership is yet another step in SocialLadder’s push to get more fans to more events and has the potential to connect SocialLadder’s existing ambassador team with over 2 million live events around the world. In a generation of consumers who tend to ignore and scroll past banner advertisements, peer-to-peer marketing offers reliability and authenticity to the consumer and helps events stand out from the crowd.

# # #

About SocialLadder:

SocialLadder is a mobile peer-to-peer marketing platform that works with many of the world’s most prominent events to organically discover key influencers (network is 150,000+ and growing) while incentivizing them to promote and directly sell tickets to their friends. The platform uses a sophisticated system of rewards and challenges to make it easy to manage and create brand ambassador teams. SocialLadder is a U.S. based startup backed by top investors from companies such as Facebook and Yahoo.

Learn more at www.socialladderapp.com.

The Dos and Don’ts of Festival Layaway Payment Plans

As many of you know, the option for layaway payment plans for pricey music festivals is increasing in popularity. The majority of festivals now offer this option, including headlining festivals like Coachella, Ultra and Firefly. So, is it worth it? Is this option an honest way for music festivals to make their live events more affordable, or is this simply a scheme to sell more tickets?

Continue reading