SocialLadder fortress festival 2018

SocialLadder and Fortress Presents Team Up for the 2018 Fortress Festival!

We’re proud to announce that SocialLadder and Fortress Presents have partnered up to bring you the 2018 Fortress Festival ambassador program!

Fortress Festival is a two-day celebration of music and culture that made its debut in 2017 and is hosted in the Modern Art Museum of Fort Worth, right in the heart of Fort Worth’s renowned Cultural District. In its inaugural year the festival attracted over 9,000 attendees and featured two stages; one on the Will Rogers Memorial Center grounds and the other on the reflecting pond at the Modern Art Museum of Fort Worth, which added cultural and creative elements to the festival atmosphere.

In their first year, Fortress Festival boasted an incredible & genre-spanning lineup, featuring big names like Run The Jewels, Flying Lotus, Purity Ring, SURVIVE, Wolf Paradise and Slowdive!

This year’s Fortress Festival lineup includes: Father John Misty, Courtney Barnett, De la Soul, RZA ft. Stone Mecca, as well as many other awesome artists!

Already excited? SocialLadder has a number of awesome rewards that Fortress Festival ambassadors can start working towards! For this year’s festival, ambassadors can redeem points for GA tickets, VIP tickets,  artist green room access, and social media shoutouts! So if you want to hook your friends up with discounts on their tickets and get rewarded on the way, join the ambassador program and start earning points today!

Click here to sign up for the Fortress Festival ambassador program!

SocialLadder Has Partnered with Okeechobee Music & Arts Festival!

SocialLadder is excited to announce that we’ve partnered with SoundSlinger to promote this year’s Okeechobee Music & Arts Festival!

The Okeechobee Music & Arts Festival was founded just 2 years ago, in March 2016 and is annually held in the Lake Okeechobee area in Florida. It has established itself as one of the largest music festivals annually held in the US, drawing more than 32,000 people to attend the 3-day event in 2016 and over 36,000 people to the festival last year!

Since the inaugural festival in 2016, the Okeechobee Music & Arts Festival festival has featured a consistently impressive list of artists, including past appearances from Kings of Leon, Kendrick Lamar, Wiz Khalifa, Post Malone, Logic, Flume, ODESZA, Porter Robinson, Mac Miller, GRiZ, RL Grime and Louis The Child! This year, the festival has already announced an exciting list of performers, which includes Travis $cott, Bassnectar, Arcade Fire, Big Gigantic, Foster The People, Zeds Dead, Illenium and more!

Already excited? SocialLadder has a number of awesome rewards that Okeechobee ambassadors can start working towards! For this year’s festival, ambassadors can redeem points for merchandise packages, GA tickets, VIP tickets, camping + parking passes, backstage access and even some meet & greet experiences! So if you want to hook your friends up with discounts on their tickets and get rewarded on the way, join the ambassador program and start earning points today!

GroundUP Music Festival 2018: Now on SocialLadder!

As this cold snap batters the eastern seaboard through the end of the holidays, we’re already dreaming of warmer weather and the great events and festivals to come next summer. What better way to start SocialLadder’s 2018 than by teaming up with sunny Miami Beach’s GroundUP Music Festival?

GroundUP is a cutting-edge music festival that saw its first festivities in 2017. Hosted by Snarky Puppy, it features a full host of talented musicians all roughly aligned in the jazzy, funky constellation of Snarky collaborators, friends, and influences.

Same as 2017, 2018’s GroundUP Music Festival is taking place right on North Beach Bandshell in Miami, Florida. With three days of great music and warm weather, as well as an immersive environment for artists and attendees, this is a festival you do not want to miss!


Previous GroundUP artists include Esperanza Spalding, Jacob Collier, and David Crosby.
This year, Snarky Puppy will be featured for all three nights – and GroundUP 2018’s lineup also includes The Wood Brothers,  The Flecktones Trio feat. Béla Fleck, and many more awesome artists!

Want to see every artist on this loaded bill perform? You’re in luck, because GroundUP has no overlapping times. You’ll be able to listen to your fill!

By becoming a SocialLadder ambassador, you will have the opportunity to earn awesome rewards! This includes free tickets, free merch, as well as tons of other cool things to choose from!

Click here to join the SocialLadder ambassador program!

snowbass festival

Festival Announcement: SocialLadder has teamed up with SnowBass!

SocialLadder is excited to announce that we’ve partnered with Outlaw Events to promote this year’s SnowBass Festival!

SnowBass is a unique festival in the Netherlands that occurs just outside of Amsterdam and combines some of the greatest things in the world: snow games, music, beer and great people! This awesome event provides attendees with several beer gardens, incredible food, a selection of winter sports to play and 3 different heated music-listening areas!

This year’s lineup includes a variety of artists, specializing in all different kinds of electronic music so that attendees can listen to whatever music their hearts and ears desire. Snowbass 2018 has Darkraver, Dr. Rude, Dr. Phunk, The Viper and Deepack making appearances in the “freestyle” section; E-Force, Adrenalize, Sub Sonik, Devin Wild, Keltek and Rvage are performing in the “hardstyle” area and Bass-D, Catscan, Pavo, Gizmo, Bountyhunter and Backfire set to play in the third area!

Already excited? SocialLadder has a number of awesome rewards that Snowbass ambassadors can start working towards! For this year’s festival, ambassadors can redeem points for food tokens, beverage tokens and even free tickets to the festival! So if you want to hook your friends up with discounts on their tickets and get rewarded on the way, join the ambassador program and start earning points today!  

Cramer on SocialLadder: "Must Use Tool"

Cramer: SocialLadder a “Must Use Tool” For Audience Acquisition just featured SocialLadder in an awesome article highlighting some of the best marketing tools available for driving audience acquisition!

Many brands invariably end up advertising to a limited group of people, in the same exact ways, failing to successfully reach new audiences. As a result, marketing efficiency produces diminishing returns and it becomes exceedingly difficult for brands to expand the audience they appeal to. Because of this, brands are having to find new and original ways to successfully reach audiences that traditional marketing efforts would usually leave untouched.

SocialLadder offers a unique way to appeal to an untapped audience and turn your biggest fans into effective ways to spread your brand’s message by allowing those fans to easily become brand ambassadors. Those ambassadors can then be incentivized to sell tickets for events, drive brand engagement on various social media platforms and spread the word about the event to an audience which would have been left untapped by traditional brand channels. Alana Bly, SocialLadder Co-Founder, explained why SocialLadder works as effectively as it does: “Consumers are immune to traditional advertising and increasingly prefer to discover new brands and events via people they trust, so SocialLadder makes word-of-mouth recommendations scalable for event organizers and brands of all sizes. Pretty much all events struggle with engaging their audience after an event is over. SocialLadder rewards fans for creating content that captures the ‘after glow’ of the event and this user-generated content ultimately helps attract a new audience for the following next year.”

If you’d like to read more about driving audience acquisition beyond your main brand channels, click here!

SocialLadder Lions Den1

SocialLadder Garners Top Prize at Lion’s Den Pitch Competition

On November 1st, the Philadelphia Alliance for Capital and Technologies (PACT) kicked off its prestigious Capital Conference, known for linking entrepreneurial superstars and big-name venture capitalists.

The next day. the conference continued on to the highly-anticipated Lion’s Den pitch competition.

The Lion’s Den pitch competition began with a total of 45 different startups that were each given around 15 minutes to pitch their idea and answer questions about their company in front of a five judge panel, in hopes of advancing to the official Lions Den conference later in the day.



Of those 45 companies hoping to progress to the official pitch competition, only 3 startups were invited to present in the next round: Roundtrip, Statum Health and SocialLadder.


After presenting again, this time in front of both the judge panel and the conference audience, the two winners of the competition ended up being two startups working out of Philadelphia Media Network’s Project Liberty Incubator. Together, they were granted over $1 million by the judges. Statum Health was granted a total of $250,000 from three of the five investor-judges, while SocialLadder was granted a total of $800,000 by all 5 of the investor-judges – the largest amount that has ever been granted in the history of the Lion’s Den competition!


SocialLadder Co-founder Raavi Iqbal commented on how the recent victory will help propel the startup to where they want to be as a company, stating: “We’ve been in diligence with angel groups right now…This will help us move the diligence process faster.”


After the event, PACT CEO Dean Miller praised the companies who came to present, stating that he saw “great energy from the companies pitching at the event.” Miller followed furthered those comments, also explaining that he believes “the winning companies and their diverse founding teams are indicative of a promising, more diverse next generation of entrepreneurs.”


SocialLadder Ambassadors Give Back

Something Wicked Recap: SocialLadder Ambassadors Give Back

SocialLadder was lucky enough to be able to pair up with Disco Donnie Presents to promote this year’s Something Wicked Halloween Festival!


Over the past few years, Something Wicked has hosted a VERY long list of impressive headliners, including Diplo, DJ Carnage, Hardwell, Excision, DJ Snake, Steve Aoki, Borgore, Cash Cash, The Chainsmokers, 3LAU and more! With such a strong list of headliners year after year, Something Wicked has become one of the top Halloween events going on throughout the entire United States.


This year, Something Wicked had another awesome group of artists that played this Halloweekend – featuring Above & Beyond, Marshmello, NGHTMRE, Tiesto, Zed’s Dead, RL Grime, Elephante, Ganja White Night, Hippie Sabotage, San Holo, Tritonal and What So Not. The turnout for Something Wicked was incredible, thanks to the the stellar lineup, perfect weather, and also the efforts of the SocialLadder ambassador team!


Something Wicked’s ambassadors did more than just promote the show this year, however. They also helped give back to Texas by driving promotion for Something Wicked’s charity efforts, which ultimately raised more than $165,000 for charities supporting Hurricane Harvey relief efforts.


Donnie Estopinal – CEO of Disco Donnie Presents, the promotion company who represent Something Wicked, commented on the charitable actions: “Harvey was a devastating storm, and our hearts and minds go out to the millions affected, including the thousands of our fans in Texas along with their families…We know these charities excel at swiftly putting relief donations to work in the areas they’re needed most. It is in times of need that we discover the full impact of the electronic music fan community.”

Read more about what he had to say here.


Details of the donations included “significant donations” from headliners Above & Beyond, Tiesto and Marshmello, a $95,000 artist donation program to fund the Houston Food Bank, a $25,000 donation to the Salvation Army, a $15,000 donation to Houston Food Bank (from a Sept. 29th benefit concert) and a $5,000 donation to Habitat for Humanity! On top of that, Something Wicked organized a food drive at the festival gates and provided labor donations to Habitat for Humanity throughout the week of the festival.


If you want to become a part of the Disco Donnie Present ambassador team and take part in future events, click here: