SocialLadder Blog - Ambassador Spotlight

Ambassador Spotlight: Zack Palmer!

Welcome back to our Ambassador Spotlight series! We’re featuring the top ambassadors of various programs from all around the SocialLadder ambassador network to give our ambassadors a chance to tell everyone about their memories, interests and passions – all of the things that fuel awesome communities and experiences!

New Spotlight Ambassadors are selected each month. Be sure to keep up with the top tier of ambassadors and you could be featured next!

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This month’s Spotlight Ambassador is Zack Palmer!

Zack was the top-ranking ambassador for April’s awesome Asteria Arts & Music Festival. We got the chance to catch up with Zack just after the festival ended and heard some of his thoughts on his experience as a top-ranking ambassador!


Tell us about yourself!

My name is Zack Palmer and I’m born and raised in Orlando, Florida. I’ve always loved music, the outdoors, socializing and bringing people together for a good time! Being a part of Asteria allowed me to involve all of these things in one special place, a place for us to escape and connect in ways we all desire, yet sometimes may have difficulties finding time to do so.

What has been your best festival experience?

My best festival experience has changed in just the last week! As a DJ/Producer, one of the things many would look forward to is their first festival performance. With that being said, Asteria Arts & Music Festival 2018 was mine. Not only did I enjoy every second of my time up on stage as a performer, but the reactions and responses to my set had me in tears more times than I can count & still counting after waking up to more content and feedback in regards to everyone’s experience during the festival and how many individuals had the times of their lives.  It makes my heart beat faster and the emotions come rushing through all over again. Asteria 2018 takes the cake!


What is the best part of being an ambassador?

I started promoting events before I really got into performing and the best part of it for me has always been the ability to connect with individuals prior to the event, which allows you to have a decent general idea of some of the friendly faces you will encounter during the event you’re promoting. I love connecting with new friends at these events and this will always be a great way for me to do so! Also as an artist, the ability to promote events and anything you’re a part of will always be beneficial in the sense that when you have the opportunity to take the stage, there’s a good chance you may have answered a question or two about the event to those in the crowd and when they see you’re not only showing up to play your music and take off, it definitely resonates with some and let’s them know you’re just like them, someone there to enjoy the music and have a great time.


What are some tips you have for people starting up and want to sell more tickets?

Interaction, interaction, interaction! Definitely make a point to connect with and reach out to potential guests, and even guests who are already sold on the event! Be available, be happy to share information, don’t leave people hanging when they need something answered or direction on anything in regards to the event you’re involved in. Also, knowing your market and who to promote to within social media groups, friend groups and the local scene in general is always beneficial to an ambassador.

Thanks, Zack! Any closing thoughts?

As mentioned earlier, I am an artist myself and love every aspect of the scene from throwing and promoting events to performing at events and just being in the crowd for some. I live for this and that isn’t going to change! If you’d like to check out my artist page you can visit my Facebook, my Instagram, or my Soundcloud.

Keeping the Momentum Going Post-Event

Everyone knows the importance of building momentum for an event, but no one likes to talk about the importance of  keeping the momentum going after an event has passed. We have created a guide (below) to help you maintain your momentum post-event as well as keep your ambassadors engaged.

 

Utilize Social Media!

pexels-photo-433617A great way to sustain momentum  is to update your social media. You can do this with posts about key takeaways from your event or reliving your favorite event moments. The former is especially important if your event was educational in nature.

By posting industry-related content on your social media and blog, you keep the conversation surrounding your event alive. You also showcase the value of your event and your organization as a whole to potential sponsors, future partners, and your general audience.

We all know everyone has a favorite moment or highlight of an event. Posting about these moments are a great way to boost post-event engagement and even drive sales for recurring events. You can post all of your photos on your Facebook page and then highlight your favorites to incorporate in your Throwback Thursday and Flashback Friday weekly hashtags on Instagram and Twitter! Attendees make the best storytellers so encourage them to share their highlights as well. 

Since not all of your attendees or supporters may follow you on social media, send out an email reminder with links to all of your pages. This will remind everyone of the great time they had at your event this year, as well as encourage those who were unable to make it to RSVP to next year’s.

 

Hold a Press Release or Q&A

Free publicity? Yes, please! Hosting a Q&A discussion session helps keep your brand fresh in everyone’s mind. It’s a great way to learn about what you could do better for next year as well, and can help you garner more ambassadors. Similarly, holding a press release to talk about your event is an important part of keeping your brand visible to the general public. Even if it’s only through free distribution networks, a press release will help get the word out about your event – showcasing its success to others and encouraging them to buy a ticket for next year’s event.

 

Start An Ambassador Program Early

This is probably the most important way to continue the momentum surrounding your event. As soon as your event ends, start planning the next one. This doesn’t mean you have to start selling early bird tickets right away; start off by getting together with the planning committee and debriefing. Discuss logistics of the event: what you thought went well, what you thought didn’t, and any ideas on how to increase sales and boost attendance. The sooner you begin planning, the sooner you can map out your engagement goals and reach out to current ambassadors as well as recruit new members.

 

Following these guidelines will not only ensure that you have a strong group of social influencers that are getting the word out about your event, but it will also increase the success of your next event!

 

 

Mirayda

 

Mirayda Martínez is an intern at SocialLadder. She is currently pursuing a Bachelor’s Degree in Economics and Computer Science at Swarthmore College, as part of the class of 2020, and is a member of the the Swarthmore Track & Field team. She loves going to parks and petting any and all kinds of dogs, as well as rock climbing.