Relationship Marketing: “Develop a Relationship and the Sales Will Follow.”

“Develop a relationship and the sales will follow.” It’s a saying that has been used time and time again to emphasize the importance of Customer Experience Management (CEM), and relationship marketing in particular.

Relationship marketing is an approach to product promotion where the seller aims to develop a relationship between their product and consumers. By focusing on achieving businessmeetingincreased customer satisfaction and retention, consumers are more likely to give you their continued business over a long period of time. This results in a larger overall volume of individual sales and thus profits.

Through this connection, retailers are also more likely to see an increase in user participation. Customers who feel a deep connection to your brand are more likely to recommend your products to others, write rave reviews, and provide you with valuable feedback; and as we know, word of mouth marketing is a good way to generate new business.

 

So how do you go about implementing a relationship marketing approach?

 

As technology advances, the user experience continues to become more and more complicated. You don’t want to discourage users from making a purchase because they can’t figure out how. Have a co-worker, employee or friend test your website and give feedback about any issues they encounter; then, implement changes based on their feedback.

Note: This tip also applies to any and all facets of your business that clients or general users will come in contact with, so be sure to have any other platforms or products that fall in this area tested too.

 

Take the time to personalize each confirmation email or promotional advertisement, such that all messaging is related to a user’s purchase history or preferences. Try to womanonphonesimplify this process by using an automated emailing system that automatically fills in each customer’s information. Similarly, put more resources into making sure each customer has a great experience with customer support. This can be as simple as expanding the hours that this service is available or taking a few extra minutes to add a little more thought to each email.

 

This is one of the easiest ways to develop a relationship with your consumer base, as it rewards them for being committed to your brand. One innovative way to do this is to create a brand ambassador program where customers are rewarded for advertising and selling your product, thereby generating revenue whilst strengthening the bond they have with your brand.

Relationship marketing is all about developing a relationship with your customers in order to continuously receive their business over a long period of time, and is therefore viewed as an effective way to garner more business. Implementing these suggestions is the first step to utilizing this powerful marketing strategy to further your brand. So what are you waiting for? Get started today!

 

Top Firefly Ambassadors Generate over $500,000 in ticket sales!

For its fifth year, the folk music festival that takes place over four days at 105-acre festival ground of The Woodlands of Dover International Speedway in Delaware was a smashing success. Firefly, produced by Red Frog Events alongside Goldenvoice — the folks who are responsible for Coachella — showcased headliners like The Weeknd, Muse, Twenty One Pilots, Chance the Rapper and Bob Dylan. Needless to say, it was THE ticket to get your hands on this summer.

With so many festivals popping up, how does a festival like Firefly continue to attract nearly 100K people year after year?  Their answer lies in building a strong brand and giving fans what they want. From top headliners and creative food vendors to easy-to-navigate grounds and access to exclusive experiences, Firefly allows fans to curate the experience.

Each year, Firefly attendees rave about the amazing experiences they have had at the event, posting eye-catching selfies and videos that captivate their peers and entice them to join in on the fun – so it made sense to set up an ambassador program to reward them for doing what they do best: proving their fandom.

Firefly teamed up with SocialLadder to create a brand ambassador program to engage their fans and reward the most engaged of them for helping them create another great year. Through the platform, ambassadors were given access to  exclusive rewards like backstage access in exchange for proving their fandom and getting their friends to pick up passes.

“We really enjoyed working with each member of the Social Ladder team. In the fast-paced festival environment, timing is everything, and whenever a question would arise SocialLadder always had a timely and insightful answer. Collectively, our brand ambassador program benefited greatly from the Social Ladder partnership,” said Firefly marketing coordinator Baily Gorey.

Ticket sales by ambassadors set a new bar this year, with sales from the ambassador program accounting for over $500K in just a few short weeks. This organic outpouring of friends bringing their friends, accompanied by the hundreds of thousands of social media impressions and Instagram posts generated by Firefly ambassadors, is a great example of the symbiotic relationship between brands that care about their fans and fans that are eager to support that brand!

 

For more information about creating a brand ambassador program like Firefly’s, or other ways to use the SocialLadder app check out our website.

 

 

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Clarissa Phillips is an Intern at SocialLadder. A class of 2019 student at Swarthmore College, she studies Sociology, Computer Science and Psychology. She is an avid music lover and enjoys going to concerts, as well as singing in her college’s newest a cappella group, Offbeat.

 

SocialLadder Featured on Philly.com

SocialLadder’s recent Eventbrite partnership announcement has been featured on philly.com! Check out the story on their site, or read the text here:

SocialLadder, the Philadelphia-based live-events network marketing company, announced Wednesday that it’s partnering with Eventbrite, the event and ticketing platform, to integrate SocialLadder’s online ticketing technology with its comprehensive brand ambassador management system.

“Our partnership with Eventbrite means that the world’s largest ecosystem of event organizers can now discover new fans and seamlessly access the power of word-of-mouth marketing to increase tickets sales and drive buzz,” said Raavi Iqbal, CEO and cofounder of SocialLadder.

This is the first on-platform extension for an ambassador marketing program to be built on Eventbrite’s third-party API. The integration allows event organizers to activate peer-to-peer marketing in one click by giving them direct access to SocialLadder’s network of on-demand ambassadors, and enabling attendees to secure tickets where they hear about most events, from their friends.

“Eventbrite is focused on helping event organizers sell more tickets, and making the process of buying tickets as easy as possible, regardless of where people discover those events,” said Scott Van Brunt, head of partnerships at Eventbrite. “Events are inherently social, and the integration with SocialLadder helps event creators sell out their shows by tapping into the networks of the most influential fans through the power of ambassador programs.”

Micro-influencers: the New Celebrity Endorsements?

Influencer marketing operates by incentivizing key individuals to promote a product. These individuals are usually famous celebrities who are being compensated generously for posting on Instagram or Twitter.  Because of this, consumers often filter out and ignore what they perceive as disingenuous endorsements blasted to millions of followers. Micro-influencers can break this negative trend by generating engaging, honest recommendations and advertisements to a specific group of loyal followers.

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How Disco Donnie Presents Generated Millions in Value via Word of Mouth Marketing

Have you ever done something, whether it was listening to a new artist on Spotify or buying some cool kicks, because a friend recommended it?

You’re not alone.

Nowadays, millennials place a greater emphasis on the opinions of others who share similar views and experiences as themselves. According to a study by Nielsen, over 92% of all consumers trust their peers for recommendation above all other forms of advertisement.

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For this reason, brands have begun integrating strategies that focus more on the impact of influencer (peer-to-peer) marketing via social media and in-person interactions rather than traditional television ads. This marketing strategy, commonly referred to as ‘peer-to-peer marketing,’ has become integral to the success of many brands. While traditional ads are still prevalent, their purpose only encompasses bringing awareness to new products and services. Traditional advertisements don’t drive as much revenue for a brand as they used to because consumers prefer to trust recommendations from friends.

The authenticity and approachability in their communication with peers allows micro-influencers—an influencer with a smaller but more loyal following—to create a ‘people like me’ factor, making them more relatable to a brand’s audience. As they become the new faces of digital marketing, micro-influencers are able to reach a wider audience in ways other forms of advertising such as banner ads simply can’t.

When we see our friends, family members, and even co-workers talking about how great the new features are on the iPhone 7, we are inclined to purchase it ourselves as a way of retaining that sense of connectedness with those around us. SocialLadder, for example, uses this peer marketing technique in its challenges by having micro-influencers share things such as posts, videos or even their favorite memory of an event on Instagram, Facebook, and Twitter with friends. With this, they are able to bring more attention to an upcoming event and, by extension, the brand promoting the event, leading to more ticket sales.

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Disco Donnie Presents, one of the leading electronic dance music promotion companies that worked closely with SocialLadder on promotion efforts for Sunset, Sun City and Something Wicked this past year, was able to successfully incorporate peer-to-peermarketing strategies to increase its revenue and presence in the social sphere.

Fans of the company signed up to become ambassadors and helped generate over 28.5 million impressions and sell over 8,900 tickets without offering any discounts. On Instagram alone, ambassadors generated more than 2,000 unique pieces of content that reached 8.25 million people. By having individuals complete challenges—over 18,500 social posts generated by ambassadors on Facebook, Twitter and Instagram—Disco Donnie Presents was able to generate millions of additional value in just a few short weeks.

As you can see, micro-influencers are rapidly driving up revenue for brands by acting as their ambassadors and promoting products or services to their friends, family members, and co-workers. Successful brands have thus looked to social media to better connect with their consumer base and drive up overall gross revenue. If a brand hopes to continue its success or drive up its more revenue, it will have to take the necessary steps to ensure it incorporates some level of peer-to-peer marketing in its campaign.

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Mirayda Martínez is an intern at SocialLadder. She is currently pursuing a Bachelor’s Degree in Economics and Computer Science at Swarthmore College, as part of the class of 2020, and is a member of the the Swarthmore Track & Field team. She loves going to parks and petting any and all kinds of dogs, as well as rock climbing.

Turn Your Facebook “Likes” Into Sales

For the past decade, there has been an upward trend when it comes to using social media to advertise. Big brands have inundated their databases with users, aiming to assemble the largest cache of data–aka “likes”–, in an attempt to reach a broader audience. According to Forbes, the flaw with this practice is that “brands are too caught up in collecting social media fans, and they are forgetting to actually connect with them.” (Whitler)

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