How To: Sell Out Your Conference!

 

How do you sell out a conference? Your strategies might differ from those employed by other types of events. In this post, SocialLadder will provide you with some tips and tricks for conference promotion that will have you on your way to selling out your event!

  • Start Early: Everything should start early: planning, organizing, and promoting. If you have your marketing materials in place ahead of time, you can start offering early bird tickets; it gets people thinking and talking about your event, and also gives the event-goers who already know that they would like to attend the chance to get purchasing tickets off of their to-do list.

  • Offer Cheap Ticket Options: Conferences tend to fall on the more expensive side, so promoting discounted or cheap tickets is a good way to call attention to the event and get tickets sold. As mentioned above, early bird tickets are a great way to get interested parties to your event who would otherwise not be able to afford it; you might also offer discounted tickets for a single day of your event, or even just the keynote timeslot. Consider running an ambassador program to give interested attendees a chance to earn free tickets in return for promoting your event and selling tickets!

  • Have A Ticket Giveaway Contest:  Along the same lines as offering cheap tickets, you can use a ticket giveaway contest as an opportunity to promote the conference. Whereas other types of events might run a lottery here, conferences might consider running a fun or challenging competition aligned with the theme of the conference.

  • Don’t Neglect Social Media: Social media is a powerful tool when it comes to promotion, but many conferences do only the bare minimum. It’s not enough these days to simply have a Facebook page and a corresponding event; a good game plan puts your brand on platforms like Instagram and LinkedIn as well, with content going out year-round and ramping up in advance of your event.

  • Use Your Panelists: Your event has a built-in word-of-mouth promotion team, whether you’re using it or not. Your panelists and presenters should be reaching out to their entire network to get their fans,  friends and family to see them speak. Consider using a brand ambassador solution like SocialLadder to catalyze this natural process and organize it into a true sales machine!

  • The Fear Of Missing Out: FOMO is quite real, and moreso in 2018 than ever! Exclusivity and necessity are the name of the game here. Can you offer your attendees the feeling that they’ve got the inside edge from attending your conference? Make sure that your event is well-photographed and recorded; a good “afterglow” being spread around on social media is key to fomenting some FOMO around your next event!

 

Of course, the backbone of your event will be your presentations, panels, and activities, but solid promotional strategy is the key to growth. Selling out is an ambitious goal – but if you’re just entering the live event arena, you should be shooting for the stars anyway! Good luck!

Click here to read more about the benefits of having an ambassador program!

Relationship Marketing: “Develop a Relationship and the Sales Will Follow.”

“Develop a relationship and the sales will follow.” It’s a saying that has been used time and time again to emphasize the importance of Customer Experience Management (CEM), and relationship marketing in particular.

Relationship marketing is an approach to product promotion where the seller aims to develop a relationship between their product and consumers. By focusing on achieving businessmeetingincreased customer satisfaction and retention, consumers are more likely to give you their continued business over a long period of time. This results in a larger overall volume of individual sales and thus profits.

Through this connection, retailers are also more likely to see an increase in user participation. Customers who feel a deep connection to your brand are more likely to recommend your products to others, write rave reviews, and provide you with valuable feedback; and as we know, word of mouth marketing is a good way to generate new business.

 

So how do you go about implementing a relationship marketing approach?

 

As technology advances, the user experience continues to become more and more complicated. You don’t want to discourage users from making a purchase because they can’t figure out how. Have a co-worker, employee or friend test your website and give feedback about any issues they encounter; then, implement changes based on their feedback.

Note: This tip also applies to any and all facets of your business that clients or general users will come in contact with, so be sure to have any other platforms or products that fall in this area tested too.

 

Take the time to personalize each confirmation email or promotional advertisement, such that all messaging is related to a user’s purchase history or preferences. Try to womanonphonesimplify this process by using an automated emailing system that automatically fills in each customer’s information. Similarly, put more resources into making sure each customer has a great experience with customer support. This can be as simple as expanding the hours that this service is available or taking a few extra minutes to add a little more thought to each email.

 

This is one of the easiest ways to develop a relationship with your consumer base, as it rewards them for being committed to your brand. One innovative way to do this is to create a brand ambassador program where customers are rewarded for advertising and selling your product, thereby generating revenue whilst strengthening the bond they have with your brand.

Relationship marketing is all about developing a relationship with your customers in order to continuously receive their business over a long period of time, and is therefore viewed as an effective way to garner more business. Implementing these suggestions is the first step to utilizing this powerful marketing strategy to further your brand. So what are you waiting for? Get started today!

 

Top Firefly Ambassadors Generate over $500,000 in ticket sales!

For its fifth year, the folk music festival that takes place over four days at 105-acre festival ground of The Woodlands of Dover International Speedway in Delaware was a smashing success. Firefly, produced by Red Frog Events alongside Goldenvoice — the folks who are responsible for Coachella — showcased headliners like The Weeknd, Muse, Twenty One Pilots, Chance the Rapper and Bob Dylan. Needless to say, it was THE ticket to get your hands on this summer.

With so many festivals popping up, how does a festival like Firefly continue to attract nearly 100K people year after year?  Their answer lies in building a strong brand and giving fans what they want. From top headliners and creative food vendors to easy-to-navigate grounds and access to exclusive experiences, Firefly allows fans to curate the experience.

Each year, Firefly attendees rave about the amazing experiences they have had at the event, posting eye-catching selfies and videos that captivate their peers and entice them to join in on the fun – so it made sense to set up an ambassador program to reward them for doing what they do best: proving their fandom.

Firefly teamed up with SocialLadder to create a brand ambassador program to engage their fans and reward the most engaged of them for helping them create another great year. Through the platform, ambassadors were given access to  exclusive rewards like backstage access in exchange for proving their fandom and getting their friends to pick up passes.

“We really enjoyed working with each member of the Social Ladder team. In the fast-paced festival environment, timing is everything, and whenever a question would arise SocialLadder always had a timely and insightful answer. Collectively, our brand ambassador program benefited greatly from the Social Ladder partnership,” said Firefly marketing coordinator Baily Gorey.

Ticket sales by ambassadors set a new bar this year, with sales from the ambassador program accounting for over $500K in just a few short weeks. This organic outpouring of friends bringing their friends, accompanied by the hundreds of thousands of social media impressions and Instagram posts generated by Firefly ambassadors, is a great example of the symbiotic relationship between brands that care about their fans and fans that are eager to support that brand!

 

For more information about creating a brand ambassador program like Firefly’s, or other ways to use the SocialLadder app check out our website.

 

 

clarissa

 

Clarissa Phillips is an Intern at SocialLadder. A class of 2019 student at Swarthmore College, she studies Sociology, Computer Science and Psychology. She is an avid music lover and enjoys going to concerts, as well as singing in her college’s newest a cappella group, Offbeat.