SocialLadder Featured on Amplify

SocialLadder’s recent partnership with Eventbrite has the potential to make significant changes to the landscape of live music and concert promotion, a development which is not lost on Amplify Media’s founder and executive editor Dave Brooks. His writeup on SocialLadder’s integration with Eventbrite’s third-party API can be found here, or you can read the text below:

Peer-to-peer marketing technology provider SocialLadder has made its technology available as an extension to ticketing platform Eventbrite, integrating “the company’s online ticketing technology with its comprehensive brand ambassador management system,” according to a release.

“Our partnership with Eventbrite means that the world’s largest ecosystem of event organizers can now discover new fans and seamlessly access the power of word-of-mouth marketing to increase tickets sales and drive buzz,” said Raavi Iqbal, CEO and co-founder of SocialLadder.

This is the first on-platform extension for an ambassador marketing program to be built on Eventbrite’s third-party API. The integration allows event organizers to activate peer-to-peer marketing in one click by giving them direct access to SocialLadder’s network of on-demand ambassadors, and enabling attendees to secure tickets where they hear about most events: their friends.

“Eventbrite is focused on helping event organizers sell more tickets, and making the process of buying tickets as easy as possible, regardless of where people discover those events,” said Scott Van Brunt, Head of Partnerships at Eventbrite. “Events are inherently social, and the integration with SocialLadder helps event creators sell out their shows by tapping into the networks of the most influential fans through the power of ambassador programs.”

SocialLadder was founded four years ago to make professional ambassador teams accessible to organizers of events of all types and sizes, and sold millions of dollars of tickets in 2016 for thousands of the world’s most popular events.

“Event fans win with this partnership too – as more organizers turn to SocialLadder, we continue to be the best destination for fans everywhere to get rewarded for promoting the events that they’re actually passionate about,” said Alana Bly, Co-founder of SocialLadder.

SocialLadder Featured on Philadelphia Business Journal

SocialLadder’s recent partnership with Eventbrite continues to garner attention from writers in tech, business, and social media fields alike. This excerpt from last week’s article, written by Philly Business Journal’s tech reporter Michelle Caffrey, is a great example:

A Philadelphia startup is expecting a boost in business and new funding after landing a key partnership with EventBrite, the leading do-it-yourself ticketing platform in the U.S.

SocialLadder, which connects a network of more than 150,000 social media influencers to brands seeking promotion, announced Wednesday morning that its technology will be built into EventBrite’s platform.

The integration means that when organizers go to EventBrite to create an event, they can click a button alongside options for Facebook or MailChimp promotion that automatically connects their event with SocialLadder’s ambassador program. Organizers can then promote the event through SocialLadder’s established network of social media influences and brand ambassadors. Those ambassadors, which can be curated into teams, earn rewards such as backstage passes for their efforts.

“We expect thousands and thousands of new people to come onto the platform,” said Raavi Iqbal, CEO and co-founder of SocialLadder.

The startup, made up of a team of six based out of the Project Liberty Incubator at the Philadelphia Media Network headquarters in Center City, started off with a broader focus on connecting ambassadors with brands that incentivize engagement with rewards. SocialLadder gained attention in 2014 for helping director Kevin Smith and actor Johnny Depp promote upcoming films.

Iqbal and co-founder Alana Bly said they’re now focused on the live event space after their first experience working with a music festival worked out “incredibly well,” said Bly. That one festival created a domino effect, she said, and they’ve now worked with more than 300 events in countries around the world including the U.K., Belgium and Croatia.

SocialLadder Featured on Philly.com

SocialLadder’s recent Eventbrite partnership announcement has been featured on philly.com! Check out the story on their site, or read the text here:

SocialLadder, the Philadelphia-based live-events network marketing company, announced Wednesday that it’s partnering with Eventbrite, the event and ticketing platform, to integrate SocialLadder’s online ticketing technology with its comprehensive brand ambassador management system.

“Our partnership with Eventbrite means that the world’s largest ecosystem of event organizers can now discover new fans and seamlessly access the power of word-of-mouth marketing to increase tickets sales and drive buzz,” said Raavi Iqbal, CEO and cofounder of SocialLadder.

This is the first on-platform extension for an ambassador marketing program to be built on Eventbrite’s third-party API. The integration allows event organizers to activate peer-to-peer marketing in one click by giving them direct access to SocialLadder’s network of on-demand ambassadors, and enabling attendees to secure tickets where they hear about most events, from their friends.

“Eventbrite is focused on helping event organizers sell more tickets, and making the process of buying tickets as easy as possible, regardless of where people discover those events,” said Scott Van Brunt, head of partnerships at Eventbrite. “Events are inherently social, and the integration with SocialLadder helps event creators sell out their shows by tapping into the networks of the most influential fans through the power of ambassador programs.”

SocialLadder Featured on theticketingbusiness.com!

One of the top sources for ticketing business news and media coverage, www.theticketingbusiness.com, has just featured the SocialLadder & Eventbrite’s partnership announcement on their site! Check their article out, or read the text here:


SocialLadder has integrated its peer-to-peer marketing technology and brand ambassador management system with Eventbrite.

The integration allows event organisers to activate peer-to-peer marketing in one click by giving them direct access to SocialLadder’s network of on-demand ambassadors, and enabling attendees to secure tickets via their own social network circle.

This is the first on-platform extension for an ambassador marketing programme to be built on Eventbrite’s third-party API.

“Our partnership with Eventbrite means that the world’s largest ecosystem of event organisers can now discover new fans and seamlessly access the power of word-of-mouth marketing to increase tickets sales and drive buzz,” said Raavi Iqbal, SocialLadder’s chief executive and co-founder.

SocialLadder was founded four years ago to make professional ambassador teams accessible to organisers of events of all types and sizes. It sold millions of dollars’ worth of tickets in 2016 for thousands of events globally.

It said event organisers can now access qualified ambassadors from SocialLadder’s network, and build an event-specific ambassador team consisting of its most devoted fans and track the progress in real-time with the company’s technology.

“Eventbrite is focused on helping event organisers sell more tickets, and making the process of buying tickets as easy as possible, regardless of where people discover those events,” said Scott Van Brunt, head of partnerships at Eventbrite.

“Events are inherently social, and the integration with SocialLadder helps event creators sell out their shows by tapping into the networks of the most influential fans through the power of ambassador programmes.”