Imagine That: It’s Not Just About Ticket Sales!

In 2018, Imagine Music Festival was met with a critical decision. Their first option was to continue to power their ambassador program with the same tool they had used historically, an option that was focused solely on ticket sales.

Or…  

Imagine had an opportunity to engage outside-the-box thinking and select a new program that would maximize ambassador team efforts through a highly-engaged network of music fans, social media integration, and advanced field marketing tools.

The choice might have been difficult, but the outcome was clear! On-boarding SocialLadder (and stepping away from the expected approach) proved wildly successful for their fans and paid off in a big way for Imagine. Not only did it give their ambassador manager the tools to track the team, it also gave the fans a fun way to stay engaged.

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What were the keys to Imagine’s success? Utilizing the “ImagineNation” street team alongside the SocialLadder network allowed SocialLadder to run in tandem with the festival’s competitive ambassador program.

Similarly, the vast SocialLadder toolkit was used in driving social media engagement, field marketing, and innovative rewards that resulted in the following intrinsic upside for fan ambassadors:

  1. Fans were brought together in a cohesive, active fan-focused community
  2. The program helped to widen fans’ reach and social circles
  3. Fans were rewarded with elevated experiences for their efforts

And for Imagine, the increased engagement resulted in a program that produced THREE TIMES the ticket sales revenue than the competitor’s campaign did.

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The biggest win for the promoters was that 80% of the ticket sold by ambassadors to their friends were NEW ticket sales by buyers who had never purchased a ticket before.

The results were staggering:

  1. 682 Ambassadors Completed 16,673 fan engagement challenges
  2. In 100 days, more than 22 Million native social impressions were generated
  3. SocialLadder ambassadors were responsible for nearly $800K in ticket revenue

Optimizing the ambassador experience was a key driver in the success of the SocialLadder Imagine Festival program. SocialLadder made it fun for fans to be ambassadors. By giving fans more than just selling tasks, they were able to be rewarded for being active and engaged in the community.

Top ambassadors unlocked once in a lifetime experiences that will ensure their return in 2019.

The biggest headliner you’ve never heard of

Think about your group of friends. There’s usually that one person who always seems to be coming up with something to do — picking the restaurant, finding a new destination, or suggesting the next festival to attend. This is the planner — the one who convinces you to do something you may have no idea how to do and makes sure you have the time of your life doing it. Planners are the most important person to any event organizer, and luckily there is a way for organizers to harness their power and reward them for all of their hard work.

Firefly Music Festival realized the power of these fans and wanted to find a way to make them feel like they were a part of the festival’s planning process as a whole. By harnessing the power of natural planners, Firefly was able to create a robust program of 1,600 fans who became their biggest advocates. Then, using gamification, Firefly challenged these fans to start doing what they do best — round up their fans and make the plans.

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In just 90 days, these superfans rounded up over 2,000 of their friends to attend the festival and generated 13 million+ impressions by creating content and sharing their tips for how to experience the festival better.

By creating a “home” for the planners, festival organizers were able to say “thank you” to these valuable fans by making them the headliners — hooking them up with elevated experiences that are generally reserved for the artists and sponsors like backstage passes & VIP camping upgrades.

So next time you’re stressing about finding the big name to bring people to your event, don’t forget about the real headliner: the planner.

Need help identifying them? Ask us!

BREAKING NEWS: Ambassador Programs Drive Results

STUDY SHOWS THAT MORE THAN 80% OF AMBASSADOR SALES ARE TO FIRST TIME BUYERS

MYTH: Ambassador programs cannibalize sales.

FACT: SocialLadder ambassadors sell 80%+ NEW sales for brand partners.

SocialLadder ran a study of two repeat festival partners — Lights All Night, an electronic festival in Dallas, and 515 Alive, a hip-hop festival in Des Moines. Two communities of different fans in different locations with the same results.

Of all sales made by SocialLadder ambassadors for these two festivals, an average of 83.5% were NEW sales, purchased by first-time buyers.

 

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A few tips for how your brand can find new buyers:

      1. Build a community of authentic ambassadors

Festivals are always a reunion with friends I consider family. They’ve changed my life and who I am. They’ve taught me the meaning of community!”  –Nikki Breslauer, April Ambassador of the Month

The fan journey is the most important part of the festival experience. When a fan opts into being an ambassador, you want them to feel like they are part of a community that they can relate to and feel special about. Ultimately, they are going to be helping your brand extend its reach to their friends, so make them feel like family. When ambassadors don’t feel like they are promoting alone, their overall experience is reported as being better.

      2. Convert Your Customers

The best ambassadors are people who have already purchased your product — especially early-bird or presale buyers. These are the folks who are already committed to attending your event or who have experienced your brand — which makes them your biggest fans and thus most likely to help you reach new fans (aka their friends & family).

SocialLadder is able to help brand marketers capitalize on this by automating emails to customers encouraging them to personally invite their friends to buy.

      3. Align marketing strategy with ambassador team tasks

63% of marketers interviewed in The Pulse Report: 2019 Industry Trends said that word-of-mouth was an effective strategy, and 49% said that social media — especially Facebook and Instagram — is an effective strategy to drive ticket sales. Aligning your marketing calendar with ambassador tasks is a great way to reduce your paid media spend and get ambassadors to help you spread the word — ultimately boosting your content to their personal following.

     4. Use rewards to motivate your ambassadors

What’s more hype than an exclusive afterparty or VIP tickets to your favorite festival? Using fan experiences like artist passes, free tickets and exclusive merchandise are great ways to boost fan engagement and to say “thank you” to ambassadors for their hard work. Make it easy for fans to promote your brand by providing them with sample social media posts, email messages, images, logos, event descriptions, event hashtags, and any other brand assets that will make it as easy as possible for them to spread the word, and in return earn points to unlock priceless experiences.

     5. Track results

In addition to making it easier for marketing directors to track ambassador activities, SocialLadder’s integration with e-commerce platforms like Shopify and Eventbrite enbles brand marketers to track the overall effectiveness of programs and view data to see which sales are new sales. Understanding what your customers enjoy and how they engage their friends is an important part of the marketer’s journey and an even more important factor in building a long-lasting relationship with your customers.

Lights All Night – Lights It Up with SocialLadder

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AMBASSADORS HIT 1 MILLION DOLLARS IN SALES FOR LIGHTS ALL NIGHT

Congratulations to our ambassadors for hitting 1 million dollars in ticket sales for Lights All Night through SocialLadder! Lights All Night, a popular music festival in its ninth year of celebration, partnered up with SocialLadder for their 2017 ambassador program and have continued on for the festival’s 2018 iteration as well. Lights All Night ambassadors can win exclusive rewards like free tickets, on-stage viewing, meet & greets, and more through completing online challenges, as well as selling tickets via SocialLadder!

“SocialLadder has been a massive asset to our event the past few years. From helping us push important messaging to making fans feel like they have a way to be directly involved, Lights All Night wouldn’t be where it is without them.”

The two-day end-of-year event takes place on December 28th and 29th, and will return to Dallas Market Hall. Last year’s sold-out event welcomed over 30,000 fans with huge performers like Bassnectar, Marshmello, and more. After a well-received expansion last year, the festival will continue to grow with 5 stages and over 40 acts from across the country.

Attendees can expect to see electronic music legends like Excision, Diplo, Kaskade, and Rezz performing across the unique stages at Lights All Night. The festival curates a special experience for its attendees with highlights like cutting edge production, specialty performers including stilt walkers & fire breathers, and the Disco Galaxy Stage – a 360° stage experience. Lights All Night is truly a magical experience for all.

Want $5 off select tickets? Click here & apply the discount code SOCIALLADDER to join in on the fun!

“We love having a partner like Lights All Night who always puts the fans first and understands how important it is to craft a memorable fan experience. Their use of once in a lifetime opportunities is part of that story and a really awesome way to thank their top ambassadors for making another year successful.” — Alana Bly, SocialLadder Co-founder

Lucky Festival 2018 is currently LIVE on SocialLadder!

Lucky Festival 2018, presented by USC Events, is LIVE right now on SocialLadder!

 

Started in 2012, Lucky Festival has been Seattle’s biggest St. Patrick’s Day party for over six years running now! The 2018 iteration, located in Tacoma, Washington, is a luck-filled festival that you do not want to miss!  At this year’s Lucky Fest, there are three different shows that you can attend: Green & Gold, Lucky Park, and Bliss Stage! Each stage will be running a different theme!

Over the past 6 years, Lucky Fest has had some awesome artists perform on their stages. Previous Lucky lineups included amazing artists such as:  Seven Lions, Zedd’s Dead, The Chainsmokers, and Cedric Gervais, as well as an awesome selection of other artists.

Want to earn rewards for this festival? By joining SocialLadder as an ambassador and completing challenges, you have the opportunity to earn awesome rewards; including GA and VIP tickets!

 

Interested in becoming an ambassador for Lucky Festival, or future USC events? Click HERE!

 

SocialLadder Teams Up With Rhythm N’ Blooms for Their 2018 Festival!

 

SocialLadder is ecstatic to be partnering up with Rhythm N’ Blooms for their upcoming festival!

 

Rhythm N’ Blooms, officially started in 2011 by Attack Monkey, is a music festival that showcases top-notch talents from the East Tennessee area. Over the past 7 iterations, Rhythm N’ Blooms has evolved into an enormously popular festival for its region & genre. Currently, Rhythm N’ Blooms is Knoxville’s biggest music festival, and is expecting to bring in over 20,000 attendees during the 2018 festival.

Some of the previous artists who performed at Rhythm N’ Blooms are Young The Giant, Gogol Bordello, MUTEMATH, The Mavericks, The Decemberists, Drive-By Truckers, and Brett Dennen. Of course, this tiny sampling doesn’t even make a dent in the list of amazing artists who have performed at Rhythm N’ Blooms throughout the years.

This year, the festival lineup includes Dr. Dog, Paul Thorn and The Mission Temple Fireworks Revival, The Mowgli’s, The Lonely Biscuits, Lilly Hiatt, The War & Treaty, and many more awesome artists.

Becoming a SocialLadder ambassador for Rhythm N’ Blooms opens up opportunities to earn awesome rewards!  What’s up for grabs? By completing challenges and selling tickets, you can earn a VIP or General Admission ticket!

Want to become a SocialLadder ambassador? Click HERE!

 

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SocialLadder and Fortress Presents Team Up for the 2018 Fortress Festival!

We’re proud to announce that SocialLadder and Fortress Presents have partnered up to bring you the 2018 Fortress Festival ambassador program!

Fortress Festival is a two-day celebration of music and culture that made its debut in 2017 and is hosted in the Modern Art Museum of Fort Worth, right in the heart of Fort Worth’s renowned Cultural District. In its inaugural year the festival attracted over 9,000 attendees and featured two stages; one on the Will Rogers Memorial Center grounds and the other on the reflecting pond at the Modern Art Museum of Fort Worth, which added cultural and creative elements to the festival atmosphere.

In their first year, Fortress Festival boasted an incredible & genre-spanning lineup, featuring big names like Run The Jewels, Flying Lotus, Purity Ring, SURVIVE, Wolf Paradise and Slowdive!

This year’s Fortress Festival lineup includes: Father John Misty, Courtney Barnett, De la Soul, RZA ft. Stone Mecca, as well as many other awesome artists!

Already excited? SocialLadder has a number of awesome rewards that Fortress Festival ambassadors can start working towards! For this year’s festival, ambassadors can redeem points for GA tickets, VIP tickets,  artist green room access, and social media shoutouts! So if you want to hook your friends up with discounts on their tickets and get rewarded on the way, join the ambassador program and start earning points today!

Click here to sign up for the Fortress Festival ambassador program!

SocialLadder Has Partnered with Okeechobee Music & Arts Festival!

SocialLadder is excited to announce that we’ve partnered with SoundSlinger to promote this year’s Okeechobee Music & Arts Festival!

The Okeechobee Music & Arts Festival was founded just 2 years ago, in March 2016 and is annually held in the Lake Okeechobee area in Florida. It has established itself as one of the largest music festivals annually held in the US, drawing more than 32,000 people to attend the 3-day event in 2016 and over 36,000 people to the festival last year!

Since the inaugural festival in 2016, the Okeechobee Music & Arts Festival festival has featured a consistently impressive list of artists, including past appearances from Kings of Leon, Kendrick Lamar, Wiz Khalifa, Post Malone, Logic, Flume, ODESZA, Porter Robinson, Mac Miller, GRiZ, RL Grime and Louis The Child! This year, the festival has already announced an exciting list of performers, which includes Travis $cott, Bassnectar, Arcade Fire, Big Gigantic, Foster The People, Zeds Dead, Illenium and more!

Already excited? SocialLadder has a number of awesome rewards that Okeechobee ambassadors can start working towards! For this year’s festival, ambassadors can redeem points for merchandise packages, GA tickets, VIP tickets, camping + parking passes, backstage access and even some meet & greet experiences! So if you want to hook your friends up with discounts on their tickets and get rewarded on the way, join the ambassador program and start earning points today!

GroundUP Music Festival 2018: Now on SocialLadder!

As this cold snap batters the eastern seaboard through the end of the holidays, we’re already dreaming of warmer weather and the great events and festivals to come next summer. What better way to start SocialLadder’s 2018 than by teaming up with sunny Miami Beach’s GroundUP Music Festival?

GroundUP is a cutting-edge music festival that saw its first festivities in 2017. Hosted by Snarky Puppy, it features a full host of talented musicians all roughly aligned in the jazzy, funky constellation of Snarky collaborators, friends, and influences.

Same as 2017, 2018’s GroundUP Music Festival is taking place right on North Beach Bandshell in Miami, Florida. With three days of great music and warm weather, as well as an immersive environment for artists and attendees, this is a festival you do not want to miss!

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Previous GroundUP artists include Esperanza Spalding, Jacob Collier, and David Crosby.
This year, Snarky Puppy will be featured for all three nights – and GroundUP 2018’s lineup also includes The Wood Brothers,  The Flecktones Trio feat. Béla Fleck, and many more awesome artists!

Want to see every artist on this loaded bill perform? You’re in luck, because GroundUP has no overlapping times. You’ll be able to listen to your fill!

By becoming a SocialLadder ambassador, you will have the opportunity to earn awesome rewards! This includes free tickets, free merch, as well as tons of other cool things to choose from!

Click here to join the SocialLadder ambassador program!

SocialLadder Featured on Amplify

SocialLadder’s recent partnership with Eventbrite has the potential to make significant changes to the landscape of live music and concert promotion, a development which is not lost on Amplify Media’s founder and executive editor Dave Brooks. His writeup on SocialLadder’s integration with Eventbrite’s third-party API can be found here, or you can read the text below:

Peer-to-peer marketing technology provider SocialLadder has made its technology available as an extension to ticketing platform Eventbrite, integrating “the company’s online ticketing technology with its comprehensive brand ambassador management system,” according to a release.

“Our partnership with Eventbrite means that the world’s largest ecosystem of event organizers can now discover new fans and seamlessly access the power of word-of-mouth marketing to increase tickets sales and drive buzz,” said Raavi Iqbal, CEO and co-founder of SocialLadder.

This is the first on-platform extension for an ambassador marketing program to be built on Eventbrite’s third-party API. The integration allows event organizers to activate peer-to-peer marketing in one click by giving them direct access to SocialLadder’s network of on-demand ambassadors, and enabling attendees to secure tickets where they hear about most events: their friends.

“Eventbrite is focused on helping event organizers sell more tickets, and making the process of buying tickets as easy as possible, regardless of where people discover those events,” said Scott Van Brunt, Head of Partnerships at Eventbrite. “Events are inherently social, and the integration with SocialLadder helps event creators sell out their shows by tapping into the networks of the most influential fans through the power of ambassador programs.”

SocialLadder was founded four years ago to make professional ambassador teams accessible to organizers of events of all types and sizes, and sold millions of dollars of tickets in 2016 for thousands of the world’s most popular events.

“Event fans win with this partnership too – as more organizers turn to SocialLadder, we continue to be the best destination for fans everywhere to get rewarded for promoting the events that they’re actually passionate about,” said Alana Bly, Co-founder of SocialLadder.