Lights All Night – Lights It Up with SocialLadder

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AMBASSADORS HIT 1 MILLION DOLLARS IN SALES FOR LIGHTS ALL NIGHT

Congratulations to our ambassadors for hitting 1 million dollars in ticket sales for Lights All Night through SocialLadder! Lights All Night, a popular music festival in its ninth year of celebration, partnered up with SocialLadder for their 2017 ambassador program and have continued on for the festival’s 2018 iteration as well. Lights All Night ambassadors can win exclusive rewards like free tickets, on-stage viewing, meet & greets, and more through completing online challenges, as well as selling tickets via SocialLadder!

“SocialLadder has been a massive asset to our event the past few years. From helping us push important messaging to making fans feel like they have a way to be directly involved, Lights All Night wouldn’t be where it is without them.”

The two-day end-of-year event takes place on December 28th and 29th, and will return to Dallas Market Hall. Last year’s sold-out event welcomed over 30,000 fans with huge performers like Bassnectar, Marshmello, and more. After a well-received expansion last year, the festival will continue to grow with 5 stages and over 40 acts from across the country.

Attendees can expect to see electronic music legends like Excision, Diplo, Kaskade, and Rezz performing across the unique stages at Lights All Night. The festival curates a special experience for its attendees with highlights like cutting edge production, specialty performers including stilt walkers & fire breathers, and the Disco Galaxy Stage – a 360° stage experience. Lights All Night is truly a magical experience for all.

Want $5 off select tickets? Click here & apply the discount code SOCIALLADDER to join in on the fun!

“We love having a partner like Lights All Night who always puts the fans first and understands how important it is to craft a memorable fan experience. Their use of once in a lifetime opportunities is part of that story and a really awesome way to thank their top ambassadors for making another year successful.” — Alana Bly, SocialLadder Co-founder

Relationship Marketing: “Develop a Relationship and the Sales Will Follow.”

“Develop a relationship and the sales will follow.” It’s a saying that has been used time and time again to emphasize the importance of Customer Experience Management (CEM), and relationship marketing in particular.

Relationship marketing is an approach to product promotion where the seller aims to develop a relationship between their product and consumers. By focusing on achieving businessmeetingincreased customer satisfaction and retention, consumers are more likely to give you their continued business over a long period of time. This results in a larger overall volume of individual sales and thus profits.

Through this connection, retailers are also more likely to see an increase in user participation. Customers who feel a deep connection to your brand are more likely to recommend your products to others, write rave reviews, and provide you with valuable feedback; and as we know, word of mouth marketing is a good way to generate new business.

 

So how do you go about implementing a relationship marketing approach?

 

As technology advances, the user experience continues to become more and more complicated. You don’t want to discourage users from making a purchase because they can’t figure out how. Have a co-worker, employee or friend test your website and give feedback about any issues they encounter; then, implement changes based on their feedback.

Note: This tip also applies to any and all facets of your business that clients or general users will come in contact with, so be sure to have any other platforms or products that fall in this area tested too.

 

Take the time to personalize each confirmation email or promotional advertisement, such that all messaging is related to a user’s purchase history or preferences. Try to womanonphonesimplify this process by using an automated emailing system that automatically fills in each customer’s information. Similarly, put more resources into making sure each customer has a great experience with customer support. This can be as simple as expanding the hours that this service is available or taking a few extra minutes to add a little more thought to each email.

 

This is one of the easiest ways to develop a relationship with your consumer base, as it rewards them for being committed to your brand. One innovative way to do this is to create a brand ambassador program where customers are rewarded for advertising and selling your product, thereby generating revenue whilst strengthening the bond they have with your brand.

Relationship marketing is all about developing a relationship with your customers in order to continuously receive their business over a long period of time, and is therefore viewed as an effective way to garner more business. Implementing these suggestions is the first step to utilizing this powerful marketing strategy to further your brand. So what are you waiting for? Get started today!