BREAKING NEWS: Ambassador Programs Drive Results

STUDY SHOWS THAT MORE THAN 80% OF AMBASSADOR SALES ARE TO FIRST TIME BUYERS

MYTH: Ambassador programs cannibalize sales.

FACT: SocialLadder ambassadors sell 80%+ NEW sales for brand partners.

SocialLadder ran a study of two repeat festival partners — Lights All Night, an electronic festival in Dallas, and 515 Alive, a hip-hop festival in Des Moines. Two communities of different fans in different locations with the same results.

Of all sales made by SocialLadder ambassadors for these two festivals, an average of 83.5% were NEW sales, purchased by first-time buyers.

 

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A few tips for how your brand can find new buyers:

      1. Build a community of authentic ambassadors

Festivals are always a reunion with friends I consider family. They’ve changed my life and who I am. They’ve taught me the meaning of community!”  –Nikki Breslauer, April Ambassador of the Month

The fan journey is the most important part of the festival experience. When a fan opts into being an ambassador, you want them to feel like they are part of a community that they can relate to and feel special about. Ultimately, they are going to be helping your brand extend its reach to their friends, so make them feel like family. When ambassadors don’t feel like they are promoting alone, their overall experience is reported as being better.

      2. Convert Your Customers

The best ambassadors are people who have already purchased your product — especially early-bird or presale buyers. These are the folks who are already committed to attending your event or who have experienced your brand — which makes them your biggest fans and thus most likely to help you reach new fans (aka their friends & family).

SocialLadder is able to help brand marketers capitalize on this by automating emails to customers encouraging them to personally invite their friends to buy.

      3. Align marketing strategy with ambassador team tasks

63% of marketers interviewed in The Pulse Report: 2019 Industry Trends said that word-of-mouth was an effective strategy, and 49% said that social media — especially Facebook and Instagram — is an effective strategy to drive ticket sales. Aligning your marketing calendar with ambassador tasks is a great way to reduce your paid media spend and get ambassadors to help you spread the word — ultimately boosting your content to their personal following.

     4. Use rewards to motivate your ambassadors

What’s more hype than an exclusive afterparty or VIP tickets to your favorite festival? Using fan experiences like artist passes, free tickets and exclusive merchandise are great ways to boost fan engagement and to say “thank you” to ambassadors for their hard work. Make it easy for fans to promote your brand by providing them with sample social media posts, email messages, images, logos, event descriptions, event hashtags, and any other brand assets that will make it as easy as possible for them to spread the word, and in return earn points to unlock priceless experiences.

     5. Track results

In addition to making it easier for marketing directors to track ambassador activities, SocialLadder’s integration with e-commerce platforms like Shopify and Eventbrite enbles brand marketers to track the overall effectiveness of programs and view data to see which sales are new sales. Understanding what your customers enjoy and how they engage their friends is an important part of the marketer’s journey and an even more important factor in building a long-lasting relationship with your customers.

Lights All Night – Lights It Up with SocialLadder

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AMBASSADORS HIT 1 MILLION DOLLARS IN SALES FOR LIGHTS ALL NIGHT

Congratulations to our ambassadors for hitting 1 million dollars in ticket sales for Lights All Night through SocialLadder! Lights All Night, a popular music festival in its ninth year of celebration, partnered up with SocialLadder for their 2017 ambassador program and have continued on for the festival’s 2018 iteration as well. Lights All Night ambassadors can win exclusive rewards like free tickets, on-stage viewing, meet & greets, and more through completing online challenges, as well as selling tickets via SocialLadder!

“SocialLadder has been a massive asset to our event the past few years. From helping us push important messaging to making fans feel like they have a way to be directly involved, Lights All Night wouldn’t be where it is without them.”

The two-day end-of-year event takes place on December 28th and 29th, and will return to Dallas Market Hall. Last year’s sold-out event welcomed over 30,000 fans with huge performers like Bassnectar, Marshmello, and more. After a well-received expansion last year, the festival will continue to grow with 5 stages and over 40 acts from across the country.

Attendees can expect to see electronic music legends like Excision, Diplo, Kaskade, and Rezz performing across the unique stages at Lights All Night. The festival curates a special experience for its attendees with highlights like cutting edge production, specialty performers including stilt walkers & fire breathers, and the Disco Galaxy Stage – a 360° stage experience. Lights All Night is truly a magical experience for all.

Want $5 off select tickets? Click here & apply the discount code SOCIALLADDER to join in on the fun!

“We love having a partner like Lights All Night who always puts the fans first and understands how important it is to craft a memorable fan experience. Their use of once in a lifetime opportunities is part of that story and a really awesome way to thank their top ambassadors for making another year successful.” — Alana Bly, SocialLadder Co-founder