Congratulations to Firefly!


Congratulations from all of us at SocialLadder to Firefly Music Festival for winning first place in the “Best Community Engagement + Relationship with Fans” category of the XLIVE FESTX AWARDS 2017!


What are the XLIVE FESTX awards? The Everfest-XLIVE FESTX awards were created in 2016 to recognize achievement in festival organization. The XLIVE awards bring together festival innovators and producers, as well as other important people behind the festival scenes. By having categories like “Best Food Festival” and “Best Fan Community,” these awards recognize different festivals and genres across the nation and their hard-earned accomplishments.

Firefly, produced by Red Frog Events and Goldenvoice, is a music festival that people from all over the world travel to attend. For the past two festivals, Firefly fans on SocialLadder were able to share selfies of their festival fashion, answer quizzes about the lineup, and get their friends to buy tickets in exchange for earning rewards like tickets, merchandise, and exclusive experiences at the festival.

SocialLadder is incredibly proud to take part in the Firefly Festival process, and we’re glad to help facilitate the relationship between the festival and its fans that makes Firefly such an awesome experience year in and year out. Congratulations from us to them for all of their hard work and success!

For more on SocialLadder & Firefly, see our previous blog post!

Want to read more about the XLIVE FESTX Awards? Click here!


Top Firefly Ambassadors Generate over $500,000 in ticket sales!

For its fifth year, the folk music festival that takes place over four days at 105-acre festival ground of The Woodlands of Dover International Speedway in Delaware was a smashing success. Firefly, produced by Red Frog Events alongside Goldenvoice — the folks who are responsible for Coachella — showcased headliners like The Weeknd, Muse, Twenty One Pilots, Chance the Rapper and Bob Dylan. Needless to say, it was THE ticket to get your hands on this summer.

With so many festivals popping up, how does a festival like Firefly continue to attract nearly 100K people year after year?  Their answer lies in building a strong brand and giving fans what they want. From top headliners and creative food vendors to easy-to-navigate grounds and access to exclusive experiences, Firefly allows fans to curate the experience.

Each year, Firefly attendees rave about the amazing experiences they have had at the event, posting eye-catching selfies and videos that captivate their peers and entice them to join in on the fun – so it made sense to set up an ambassador program to reward them for doing what they do best: proving their fandom.

Firefly teamed up with SocialLadder to create a brand ambassador program to engage their fans and reward the most engaged of them for helping them create another great year. Through the platform, ambassadors were given access to  exclusive rewards like backstage access in exchange for proving their fandom and getting their friends to pick up passes.

“We really enjoyed working with each member of the Social Ladder team. In the fast-paced festival environment, timing is everything, and whenever a question would arise SocialLadder always had a timely and insightful answer. Collectively, our brand ambassador program benefited greatly from the Social Ladder partnership,” said Firefly marketing coordinator Baily Gorey.

Ticket sales by ambassadors set a new bar this year, with sales from the ambassador program accounting for over $500K in just a few short weeks. This organic outpouring of friends bringing their friends, accompanied by the hundreds of thousands of social media impressions and Instagram posts generated by Firefly ambassadors, is a great example of the symbiotic relationship between brands that care about their fans and fans that are eager to support that brand!


For more information about creating a brand ambassador program like Firefly’s, or other ways to use the SocialLadder app check out our website.





Clarissa Phillips is an Intern at SocialLadder. A class of 2019 student at Swarthmore College, she studies Sociology, Computer Science and Psychology. She is an avid music lover and enjoys going to concerts, as well as singing in her college’s newest a cappella group, Offbeat.