Imagine That: It’s Not Just About Ticket Sales!

In 2018, Imagine Music Festival was met with a critical decision. Their first option was to continue to power their ambassador program with the same tool they had used historically, an option that was focused solely on ticket sales.

Or…  

Imagine had an opportunity to engage outside-the-box thinking and select a new program that would maximize ambassador team efforts through a highly-engaged network of music fans, social media integration, and advanced field marketing tools.

The choice might have been difficult, but the outcome was clear! On-boarding SocialLadder (and stepping away from the expected approach) proved wildly successful for their fans and paid off in a big way for Imagine. Not only did it give their ambassador manager the tools to track the team, it also gave the fans a fun way to stay engaged.

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What were the keys to Imagine’s success? Utilizing the “ImagineNation” street team alongside the SocialLadder network allowed SocialLadder to run in tandem with the festival’s competitive ambassador program.

Similarly, the vast SocialLadder toolkit was used in driving social media engagement, field marketing, and innovative rewards that resulted in the following intrinsic upside for fan ambassadors:

  1. Fans were brought together in a cohesive, active fan-focused community
  2. The program helped to widen fans’ reach and social circles
  3. Fans were rewarded with elevated experiences for their efforts

And for Imagine, the increased engagement resulted in a program that produced THREE TIMES the ticket sales revenue than the competitor’s campaign did.

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The biggest win for the promoters was that 80% of the ticket sold by ambassadors to their friends were NEW ticket sales by buyers who had never purchased a ticket before.

The results were staggering:

  1. 682 Ambassadors Completed 16,673 fan engagement challenges
  2. In 100 days, more than 22 Million native social impressions were generated
  3. SocialLadder ambassadors were responsible for nearly $800K in ticket revenue

Optimizing the ambassador experience was a key driver in the success of the SocialLadder Imagine Festival program. SocialLadder made it fun for fans to be ambassadors. By giving fans more than just selling tasks, they were able to be rewarded for being active and engaged in the community.

Top ambassadors unlocked once in a lifetime experiences that will ensure their return in 2019.

The biggest headliner you’ve never heard of

Think about your group of friends. There’s usually that one person who always seems to be coming up with something to do — picking the restaurant, finding a new destination, or suggesting the next festival to attend. This is the planner — the one who convinces you to do something you may have no idea how to do and makes sure you have the time of your life doing it. Planners are the most important person to any event organizer, and luckily there is a way for organizers to harness their power and reward them for all of their hard work.

Firefly Music Festival realized the power of these fans and wanted to find a way to make them feel like they were a part of the festival’s planning process as a whole. By harnessing the power of natural planners, Firefly was able to create a robust program of 1,600 fans who became their biggest advocates. Then, using gamification, Firefly challenged these fans to start doing what they do best — round up their fans and make the plans.

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In just 90 days, these superfans rounded up over 2,000 of their friends to attend the festival and generated 13 million+ impressions by creating content and sharing their tips for how to experience the festival better.

By creating a “home” for the planners, festival organizers were able to say “thank you” to these valuable fans by making them the headliners — hooking them up with elevated experiences that are generally reserved for the artists and sponsors like backstage passes & VIP camping upgrades.

So next time you’re stressing about finding the big name to bring people to your event, don’t forget about the real headliner: the planner.

Need help identifying them? Ask us!

Congratulations to Firefly!

 

Congratulations from all of us at SocialLadder to Firefly Music Festival for winning first place in the “Best Community Engagement + Relationship with Fans” category of the XLIVE FESTX AWARDS 2017!

 

What are the XLIVE FESTX awards? The Everfest-XLIVE FESTX awards were created in 2016 to recognize achievement in festival organization. The XLIVE awards bring together festival innovators and producers, as well as other important people behind the festival scenes. By having categories like “Best Food Festival” and “Best Fan Community,” these awards recognize different festivals and genres across the nation and their hard-earned accomplishments.

Firefly, produced by Red Frog Events and Goldenvoice, is a music festival that people from all over the world travel to attend. For the past two festivals, Firefly fans on SocialLadder were able to share selfies of their festival fashion, answer quizzes about the lineup, and get their friends to buy tickets in exchange for earning rewards like tickets, merchandise, and exclusive experiences at the festival.

SocialLadder is incredibly proud to take part in the Firefly Festival process, and we’re glad to help facilitate the relationship between the festival and its fans that makes Firefly such an awesome experience year in and year out. Congratulations from us to them for all of their hard work and success!

For more on SocialLadder & Firefly, see our previous blog post!

Want to read more about the XLIVE FESTX Awards? Click here!

 

SocialLadder Blog - Ambassador Spotlight

SocialLadder Ambassador Spotlight: Aaron Corbett

 

Welcome back to our Ambassador Spotlight series! We’re featuring the top ambassadors of various programs from all around the SocialLadder ambassador network to give our ambassadors a chance to tell everyone about their memories, interests and passions – all of the things that fuel awesome communities and experiences!

New Spotlight Ambassadors are selected each month. Be sure to keep up with the top tier of ambassadors and you could be featured next!

This month’s Spotlight Ambassador is Aaron!

 

SocialLadder Ambassador Spotlight: Aaron Corbett

 

Aaron is one of the top Ambassadors for Lights All Night 2017, and he recently became the first SocialLadder ambassador to earn 1,000,000 challenge points! We got the chance to catch up with Aaron and hear some of his thoughts on his experience as a top-ranking ambassador.


So, Aaron – tell us about yourself!

“I️ love festivals, obviously! I️ spend a good portion of my time and money on them, mainly because I always seem to have an awesome time when I attend them. The music, the people, the vibes –  they’re just awesome! In my free time, I️ enjoy working on cars!


What has been your best festival experience?

Best festival experience was falling in love with dubstep at Lost Lands this year.

 

What is the best part of being an ambassador?

“The best part of being an ambassador is getting a chance to be a part of the festival – not just being an attendee, but helping make the festival what it is!”

 

What are some tips you have for people starting up and want to sell more tickets?

“When talking to people about the festival, just explain why you want to go and why you’re excited about it. that’s the easiest way to promote because people will want to go if they can tell you’re excited about it!”
Aaron is in it for the awesome music, vibes, and people. You can follow Aaron on Instagram over at @aaron_corbett!

 

SocialLadder Blog - Ambassador Spotlight

SocialLadder Ambassador Spotlight: Vince Pesce

Welcome to a new SocialLadder blog feature: our Ambassador Spotlight series!

Here, we’ll feature the top ambassadors of various programs from all around the SocialLadder ambassador network. Being featured as a Spotlight Ambassador gives the ambassador a chance to tell everyone about their memories, interests and passions – all of the things that fuel awesome communities and experiences.

New Spotlight Ambassadors will be selected each month, so be sure to keep up with the top tier of ambassadors, and you could be featured next!

This month’s Spotlight Ambassador is Vince!

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Pulling down the top score for multiple festivals from Mad Decent to EZoo led Vince to his feature as this week’s Spotlight Ambassador. We got the chance to catch up with Vince and hear some of his thoughts on his experience as a top-ranking ambassador.


What has been your best festival experience?

“As a Mysteryland vet, I would have to say the KYGO set at sunset in 2015. Once in a lifetime experience.”

 

What is the best part of being an ambassador?

“The best part of being an ambassador is the community and all of the amazing people you meet. You can go to a festival alone and leave feeling like a part of a family.”

 

What are some tips you have for people starting up and want to sell more tickets?

“You have to be dedicated. You can’t start out strong and forget about it for a few days – you have to be dedicated and consistent. Gaining a social media following and showing the world how amazing these festivals are helps too!”

So there you have it – Vince is in it for the love of the music, and the community that shares that love at festivals across the country. Don’t forget to follow Vince’s Instagram account over at @Festival_discounts!