Peet-To-Peer Marleting SocialLadderBlog

Behind the Peer-to-Peer Marketing Revolution

 

The personal recommendation of a friend – whether it be for an event, service, or product – has a strong persuasive effect. Unlike company advertisements, the close connections we have with people who are part of our personal lives prime us to view the information as coming from a reliable source. This is the idea behind peer-to-peer marketing, and the operative principle of its success.

In this age of technology, the market landscape where businesses employed methods reliant on passive consumerism is undergoing a change. The digital age is decentralizing the one-way top-down relationship that businesses had with consumers, and power is rapidly shifting towards the hands of consumers. The result of this is a peer-to-peer marketing revolution.

According to Nielsen, people are 4x more likely to make a purchase when referred by a friend.

Through social media platforms like Facebook, Twitter, Instagram and LinkedIn, businesses can actively engage and interact with their consumers. People can comment, like and share their opinions with other people who are interested in a product or service they have tried. An increasing number of people rely on customer reviews of businesses, products, services and events to guide their purchasing decisions.

Engaging with key influencers, consumers and fans makes customers feel valued and respected as individuals [Marketingland]. When customers feels like they are valued, this fosters long-term trust and loyalty which is the foundation for long-term relationship with your customers.

 

 

Tinuke

 

Tinuke​ ​Akintayo​ is an intern at SocialLadder. She is currently pursuing a Bachelor’s Degree in Sociology and Anthropology at Swarthmore College as part of the class of 2018. During her free time, she enjoys dancing, listening to music and drawing

6 Tips for a Successful Brand Ambassador Campaign

Congratulations! You’ve got brand ambassadors. Now what? It is important to create a unique experience for your ambassadors. Here are six tips for running a successful brand ambassador campaign.

 

  1. Set goals for your brand ambassadors – this will help focus the ambassadors on what you want them to achieve. Are you trying to increase social media reach? Increase sales? Recruit new consumers? That’s up to you to figure out, but is an essential starting point that will dictate the entire campaign.
  2. Market your brand ambassador program – this is necessary to build your ambassador community. Post on active social media platforms and send emails to fans to alert your followers of the opportunity to join the team. This is free advertising, so it can’t hurt!
  3. Help your ambassadors feel involved in the community – the more an ambassador feels involved in the brand, the harder they will work to sell tickets. Offering ambassadors exclusive items such as limited edition merchandise, ambassador exclusive raffles, or an alternative festival entry point will get them excited to sell tickets!
  4. Post early and often – if you are working with a company like SocialLadder, who incentivises ambassadors to promote live events on social media, providing plenty of interesting material for ambassadors to repost, like, and comment on is a crucial aspect of a successful brand ambassador campaign. It works synergistically with the recommendation of the ambassador in terms of delivering enticing content to the consumer.
  5. Interact with your ambassadors on social media – search for hashtags, like comments on FB posts, and retweet your ambassadors! Having an official music festival account like your post is pretty flattering. A little recognition can go a long way! Maybe even try following your top ambassadors on Instagram. Fostering a digital sense of community is part of what makes brand ambassador campaigns such effective marketing tools.
  6. Offer creative rewards – there’s no better way to motivate ticket sales than to offer some awesome rewards! Of course, free GA tickets and VIP upgrades are important, but get creative as well by offering weekend getaways or a case of beer delivered to the venue.

 

In short, the key is to create an exclusive experience for your brand ambassadors. This can be achieved in many ways, and without high costs. The more fun your ambassadors have, the more engaged and effective they will be in promoting the event.

 

For more marketing tips, click here or subscribe to our blog!

 

 

Andrew

 

Andrew Kaufmann is an Intern at SocialLadder. He currently attends Swarthmore College, as a member of the class of 2018, and is also a part of the Swarthmore College Men’s Basketball team. In his free time, he enjoys taking black and white and action shot photos for the college’s athletic department.

SocialLadder Partners with YogaClub

SocialLadder recently announced its newest partnership with YogaClub, a subscription box service that delivers on-trend, brand name yoga apparel at a discounted rate. This collaboration will open a new market for SocialLadder, which is traditionally known for working with live events.

Subscription box services have been growing in popularity and in number of offerings for some time. As of January 2017, there were over 2,000 companies offering weekly boxes delivered to customers! A clear sign of the growth and reliance of the new subscription economy business model.

With this increase in supply of subscription box services, the competition has been growing exponentially. Bloomberg reported monthly visits to subscription box service websites totaled more than 21 million in January – up 3,000 percent from just three years ago. This intense and saturated marketplace has led companies to look for ways to differentiate themselves, and get a leg up on competitors.

Recommendations from a friend continue to be the #1 reason people make purchases, so to stand out, YogaClub is using SocialLadder’s peer-to-peer ambassador marketing tools to create organic content & drive new subscriptions.  In a generation of consumers who tend to ignore and scroll past banner advertisements, this peer-to-peer marketing business model offers real authenticity to the consumer and helps a brand stand out from the crowd.

JOIN YogaClub Today!

 

Andrew

 

Andrew Kaufmann is an Intern at SocialLadder. He currently attends Swarthmore College, as a member of the class of 2018, and is also a part of the Swarthmore College Men’s Basketball team. In his free time, he enjoys taking black and white and action shot photos for the college’s athletic department.

SocialLadder Teams Up With Eventbrite to Offer First of its Kind Ambassador Program Extension to Leading Events Platform

Integration seamlessly connects hundreds of thousands of event organizers to on-demand ambassador network

PHILADELPHIA, PA – Aug 16, 2017 – SocialLadder, the leading peer-to-peer marketing technology and world’s largest live events focused brand ambassador network, today announced that its technology is available as an extension to Eventbrite, the world’s largest event technology and ticketing platform, to integrate the company’s online ticketing technology with its comprehensive brand ambassador management system.

“Our partnership with Eventbrite means that the world’s largest ecosystem of event organizers can now discover new fans and seamlessly access the power of word-of-mouth marketing to increase tickets sales and drive buzz,” said Raavi Iqbal, CEO and co-founder of SocialLadder.

This is the first on-platform extension for an ambassador marketing program to be built on Eventbrite’s third-party API.  The integration allows event organizers to activate peer-to-peer marketing in one click by giving them direct access to SocialLadder’s network of on-demand ambassadors, and enabling attendees to secure tickets where they hear about most events: their friends.

“Eventbrite is focused on helping event organizers sell more tickets, and making the process of buying tickets as easy as possible, regardless of where people discover those events,” said Scott Van Brunt, Head of Partnerships at Eventbrite. “Events are inherently social, and the integration with SocialLadder helps event creators sell out their shows by tapping into the networks of the most influential fans through the power of ambassador programs.”

Direct integration streamlines a traditionally complicated process. Previously, organizers would have to manually track affiliate links or risk losing profits by releasing paper tickets to promoters to sell on the streets. Event organizers can now access qualified ambassadors from SocialLadder’s network, and / or build an event-specific ambassador team consisting of its most devoted fans and track the progress in real-time with SocialLadder’s technology. Fans then compete — using the SocialLadder app — to earn rewards like VIP upgrades, backstage passes and more by promoting and selling tickets for events.

SocialLadder was founded four years ago to make professional ambassador teams accessible to organizers of events of all types and sizes, and sold millions of dollars of tickets in 2016 for thousands of the world’s most popular events.

“Event fans win with this partnership too – as more organizers turn to SocialLadder, we continue to be the best destination for fans everywhere to get rewarded for promoting the events that they’re actually passionate about,” said Alana Bly, Co-founder of SocialLadder.

This partnership is yet another step in SocialLadder’s push to get more fans to more events and has the potential to connect SocialLadder’s existing ambassador team with over 2 million live events around the world. In a generation of consumers who tend to ignore and scroll past banner advertisements, peer-to-peer marketing offers reliability and authenticity to the consumer and helps events stand out from the crowd.

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About SocialLadder:

SocialLadder is a mobile peer-to-peer marketing platform that works with many of the world’s most prominent events to organically discover key influencers (network is 150,000+ and growing) while incentivizing them to promote and directly sell tickets to their friends. The platform uses a sophisticated system of rewards and challenges to make it easy to manage and create brand ambassador teams. SocialLadder is a U.S. based startup backed by top investors from companies such as Facebook and Yahoo.

Learn more at www.socialladderapp.com.

Micro-influencers: the New Celebrity Endorsements?

Influencer marketing operates by incentivizing key individuals to promote a product. These individuals are usually famous celebrities who are being compensated generously for posting on Instagram or Twitter.  Because of this, consumers often filter out and ignore what they perceive as disingenuous endorsements blasted to millions of followers. Micro-influencers can break this negative trend by generating engaging, honest recommendations and advertisements to a specific group of loyal followers.

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How Disco Donnie Presents Generated Millions in Value via Word of Mouth Marketing

Have you ever done something, whether it was listening to a new artist on Spotify or buying some cool kicks, because a friend recommended it?

You’re not alone.

Nowadays, millennials place a greater emphasis on the opinions of others who share similar views and experiences as themselves. According to a study by Nielsen, over 92% of all consumers trust their peers for recommendation above all other forms of advertisement.

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For this reason, brands have begun integrating strategies that focus more on the impact of influencer (peer-to-peer) marketing via social media and in-person interactions rather than traditional television ads. This marketing strategy, commonly referred to as ‘peer-to-peer marketing,’ has become integral to the success of many brands. While traditional ads are still prevalent, their purpose only encompasses bringing awareness to new products and services. Traditional advertisements don’t drive as much revenue for a brand as they used to because consumers prefer to trust recommendations from friends.

The authenticity and approachability in their communication with peers allows micro-influencers—an influencer with a smaller but more loyal following—to create a ‘people like me’ factor, making them more relatable to a brand’s audience. As they become the new faces of digital marketing, micro-influencers are able to reach a wider audience in ways other forms of advertising such as banner ads simply can’t.

When we see our friends, family members, and even co-workers talking about how great the new features are on the iPhone 7, we are inclined to purchase it ourselves as a way of retaining that sense of connectedness with those around us. SocialLadder, for example, uses this peer marketing technique in its challenges by having micro-influencers share things such as posts, videos or even their favorite memory of an event on Instagram, Facebook, and Twitter with friends. With this, they are able to bring more attention to an upcoming event and, by extension, the brand promoting the event, leading to more ticket sales.

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Disco Donnie Presents, one of the leading electronic dance music promotion companies that worked closely with SocialLadder on promotion efforts for Sunset, Sun City and Something Wicked this past year, was able to successfully incorporate peer-to-peermarketing strategies to increase its revenue and presence in the social sphere.

Fans of the company signed up to become ambassadors and helped generate over 28.5 million impressions and sell over 8,900 tickets without offering any discounts. On Instagram alone, ambassadors generated more than 2,000 unique pieces of content that reached 8.25 million people. By having individuals complete challenges—over 18,500 social posts generated by ambassadors on Facebook, Twitter and Instagram—Disco Donnie Presents was able to generate millions of additional value in just a few short weeks.

As you can see, micro-influencers are rapidly driving up revenue for brands by acting as their ambassadors and promoting products or services to their friends, family members, and co-workers. Successful brands have thus looked to social media to better connect with their consumer base and drive up overall gross revenue. If a brand hopes to continue its success or drive up its more revenue, it will have to take the necessary steps to ensure it incorporates some level of peer-to-peer marketing in its campaign.

For more marketing tips, click here or subscribe to our blog!

 

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Mirayda Martínez is an intern at SocialLadder. She is currently pursuing a Bachelor’s Degree in Economics and Computer Science at Swarthmore College, as part of the class of 2020, and is a member of the the Swarthmore Track & Field team. She loves going to parks and petting any and all kinds of dogs, as well as rock climbing.