SocialLadder Blog - Ambassador Spotlight

SocialLadder Ambassador Spotlight: Aaron Corbett

 

Welcome back to our Ambassador Spotlight series! We’re featuring the top ambassadors of various programs from all around the SocialLadder ambassador network to give our ambassadors a chance to tell everyone about their memories, interests and passions – all of the things that fuel awesome communities and experiences!

New Spotlight Ambassadors are selected each month. Be sure to keep up with the top tier of ambassadors and you could be featured next!

This month’s Spotlight Ambassador is Aaron!

 

SocialLadder Ambassador Spotlight: Aaron Corbett

 

Aaron is one of the top Ambassadors for Lights All Night 2017, and he recently became the first SocialLadder ambassador to earn 1,000,000 challenge points! We got the chance to catch up with Aaron and hear some of his thoughts on his experience as a top-ranking ambassador.


So, Aaron – tell us about yourself!

“I️ love festivals, obviously! I️ spend a good portion of my time and money on them, mainly because I always seem to have an awesome time when I attend them. The music, the people, the vibes –  they’re just awesome! In my free time, I️ enjoy working on cars!


What has been your best festival experience?

Best festival experience was falling in love with dubstep at Lost Lands this year.

 

What is the best part of being an ambassador?

“The best part of being an ambassador is getting a chance to be a part of the festival – not just being an attendee, but helping make the festival what it is!”

 

What are some tips you have for people starting up and want to sell more tickets?

“When talking to people about the festival, just explain why you want to go and why you’re excited about it. that’s the easiest way to promote because people will want to go if they can tell you’re excited about it!”
Aaron is in it for the awesome music, vibes, and people. You can follow Aaron on Instagram over at @aaron_corbett!

 

SocialLadder Blog - Ambassador Spotlight

SocialLadder Ambassador Spotlight: Vince Pesce

Welcome to a new SocialLadder blog feature: our Ambassador Spotlight series!

Here, we’ll feature the top ambassadors of various programs from all around the SocialLadder ambassador network. Being featured as a Spotlight Ambassador gives the ambassador a chance to tell everyone about their memories, interests and passions – all of the things that fuel awesome communities and experiences.

New Spotlight Ambassadors will be selected each month, so be sure to keep up with the top tier of ambassadors, and you could be featured next!

This month’s Spotlight Ambassador is Vince!

vinniep

Pulling down the top score for multiple festivals from Mad Decent to EZoo led Vince to his feature as this week’s Spotlight Ambassador. We got the chance to catch up with Vince and hear some of his thoughts on his experience as a top-ranking ambassador.


What has been your best festival experience?

“As a Mysteryland vet, I would have to say the KYGO set at sunset in 2015. Once in a lifetime experience.”

 

What is the best part of being an ambassador?

“The best part of being an ambassador is the community and all of the amazing people you meet. You can go to a festival alone and leave feeling like a part of a family.”

 

What are some tips you have for people starting up and want to sell more tickets?

“You have to be dedicated. You can’t start out strong and forget about it for a few days – you have to be dedicated and consistent. Gaining a social media following and showing the world how amazing these festivals are helps too!”

So there you have it – Vince is in it for the love of the music, and the community that shares that love at festivals across the country. Don’t forget to follow Vince’s Instagram account over at @Festival_discounts!

Keeping the Momentum Going Post-Event

Everyone knows the importance of building momentum for an event, but no one likes to talk about the importance of  keeping the momentum going after an event has passed. We have created a guide (below) to help you maintain your momentum post-event as well as keep your ambassadors engaged.

 

Utilize Social Media!

pexels-photo-433617A great way to sustain momentum  is to update your social media. You can do this with posts about key takeaways from your event or reliving your favorite event moments. The former is especially important if your event was educational in nature.

By posting industry-related content on your social media and blog, you keep the conversation surrounding your event alive. You also showcase the value of your event and your organization as a whole to potential sponsors, future partners, and your general audience.

We all know everyone has a favorite moment or highlight of an event. Posting about these moments are a great way to boost post-event engagement and even drive sales for recurring events. You can post all of your photos on your Facebook page and then highlight your favorites to incorporate in your Throwback Thursday and Flashback Friday weekly hashtags on Instagram and Twitter! Attendees make the best storytellers so encourage them to share their highlights as well. 

Since not all of your attendees or supporters may follow you on social media, send out an email reminder with links to all of your pages. This will remind everyone of the great time they had at your event this year, as well as encourage those who were unable to make it to RSVP to next year’s.

 

Hold a Press Release or Q&A

Free publicity? Yes, please! Hosting a Q&A discussion session helps keep your brand fresh in everyone’s mind. It’s a great way to learn about what you could do better for next year as well, and can help you garner more ambassadors. Similarly, holding a press release to talk about your event is an important part of keeping your brand visible to the general public. Even if it’s only through free distribution networks, a press release will help get the word out about your event – showcasing its success to others and encouraging them to buy a ticket for next year’s event.

 

Start An Ambassador Program Early

This is probably the most important way to continue the momentum surrounding your event. As soon as your event ends, start planning the next one. This doesn’t mean you have to start selling early bird tickets right away; start off by getting together with the planning committee and debriefing. Discuss logistics of the event: what you thought went well, what you thought didn’t, and any ideas on how to increase sales and boost attendance. The sooner you begin planning, the sooner you can map out your engagement goals and reach out to current ambassadors as well as recruit new members.

 

Following these guidelines will not only ensure that you have a strong group of social influencers that are getting the word out about your event, but it will also increase the success of your next event!

 

 

Mirayda

 

Mirayda Martínez is an intern at SocialLadder. She is currently pursuing a Bachelor’s Degree in Economics and Computer Science at Swarthmore College, as part of the class of 2020, and is a member of the the Swarthmore Track & Field team. She loves going to parks and petting any and all kinds of dogs, as well as rock climbing.