Imagine That: It’s Not Just About Ticket Sales!

In 2018, Imagine Music Festival was met with a critical decision. Their first option was to continue to power their ambassador program with the same tool they had used historically, an option that was focused solely on ticket sales.

Or…  

Imagine had an opportunity to engage outside-the-box thinking and select a new program that would maximize ambassador team efforts through a highly-engaged network of music fans, social media integration, and advanced field marketing tools.

The choice might have been difficult, but the outcome was clear! On-boarding SocialLadder (and stepping away from the expected approach) proved wildly successful for their fans and paid off in a big way for Imagine. Not only did it give their ambassador manager the tools to track the team, it also gave the fans a fun way to stay engaged.

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What were the keys to Imagine’s success? Utilizing the “ImagineNation” street team alongside the SocialLadder network allowed SocialLadder to run in tandem with the festival’s competitive ambassador program.

Similarly, the vast SocialLadder toolkit was used in driving social media engagement, field marketing, and innovative rewards that resulted in the following intrinsic upside for fan ambassadors:

  1. Fans were brought together in a cohesive, active fan-focused community
  2. The program helped to widen fans’ reach and social circles
  3. Fans were rewarded with elevated experiences for their efforts

And for Imagine, the increased engagement resulted in a program that produced THREE TIMES the ticket sales revenue than the competitor’s campaign did.

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The biggest win for the promoters was that 80% of the ticket sold by ambassadors to their friends were NEW ticket sales by buyers who had never purchased a ticket before.

The results were staggering:

  1. 682 Ambassadors Completed 16,673 fan engagement challenges
  2. In 100 days, more than 22 Million native social impressions were generated
  3. SocialLadder ambassadors were responsible for nearly $800K in ticket revenue

Optimizing the ambassador experience was a key driver in the success of the SocialLadder Imagine Festival program. SocialLadder made it fun for fans to be ambassadors. By giving fans more than just selling tasks, they were able to be rewarded for being active and engaged in the community.

Top ambassadors unlocked once in a lifetime experiences that will ensure their return in 2019.

The biggest headliner you’ve never heard of

Think about your group of friends. There’s usually that one person who always seems to be coming up with something to do — picking the restaurant, finding a new destination, or suggesting the next festival to attend. This is the planner — the one who convinces you to do something you may have no idea how to do and makes sure you have the time of your life doing it. Planners are the most important person to any event organizer, and luckily there is a way for organizers to harness their power and reward them for all of their hard work.

Firefly Music Festival realized the power of these fans and wanted to find a way to make them feel like they were a part of the festival’s planning process as a whole. By harnessing the power of natural planners, Firefly was able to create a robust program of 1,600 fans who became their biggest advocates. Then, using gamification, Firefly challenged these fans to start doing what they do best — round up their fans and make the plans.

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In just 90 days, these superfans rounded up over 2,000 of their friends to attend the festival and generated 13 million+ impressions by creating content and sharing their tips for how to experience the festival better.

By creating a “home” for the planners, festival organizers were able to say “thank you” to these valuable fans by making them the headliners — hooking them up with elevated experiences that are generally reserved for the artists and sponsors like backstage passes & VIP camping upgrades.

So next time you’re stressing about finding the big name to bring people to your event, don’t forget about the real headliner: the planner.

Need help identifying them? Ask us!

BREAKING NEWS: Ambassador Programs Drive Results

STUDY SHOWS THAT MORE THAN 80% OF AMBASSADOR SALES ARE TO FIRST TIME BUYERS

MYTH: Ambassador programs cannibalize sales.

FACT: SocialLadder ambassadors sell 80%+ NEW sales for brand partners.

SocialLadder ran a study of two repeat festival partners — Lights All Night, an electronic festival in Dallas, and 515 Alive, a hip-hop festival in Des Moines. Two communities of different fans in different locations with the same results.

Of all sales made by SocialLadder ambassadors for these two festivals, an average of 83.5% were NEW sales, purchased by first-time buyers.

 

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A few tips for how your brand can find new buyers:

      1. Build a community of authentic ambassadors

Festivals are always a reunion with friends I consider family. They’ve changed my life and who I am. They’ve taught me the meaning of community!”  –Nikki Breslauer, April Ambassador of the Month

The fan journey is the most important part of the festival experience. When a fan opts into being an ambassador, you want them to feel like they are part of a community that they can relate to and feel special about. Ultimately, they are going to be helping your brand extend its reach to their friends, so make them feel like family. When ambassadors don’t feel like they are promoting alone, their overall experience is reported as being better.

      2. Convert Your Customers

The best ambassadors are people who have already purchased your product — especially early-bird or presale buyers. These are the folks who are already committed to attending your event or who have experienced your brand — which makes them your biggest fans and thus most likely to help you reach new fans (aka their friends & family).

SocialLadder is able to help brand marketers capitalize on this by automating emails to customers encouraging them to personally invite their friends to buy.

      3. Align marketing strategy with ambassador team tasks

63% of marketers interviewed in The Pulse Report: 2019 Industry Trends said that word-of-mouth was an effective strategy, and 49% said that social media — especially Facebook and Instagram — is an effective strategy to drive ticket sales. Aligning your marketing calendar with ambassador tasks is a great way to reduce your paid media spend and get ambassadors to help you spread the word — ultimately boosting your content to their personal following.

     4. Use rewards to motivate your ambassadors

What’s more hype than an exclusive afterparty or VIP tickets to your favorite festival? Using fan experiences like artist passes, free tickets and exclusive merchandise are great ways to boost fan engagement and to say “thank you” to ambassadors for their hard work. Make it easy for fans to promote your brand by providing them with sample social media posts, email messages, images, logos, event descriptions, event hashtags, and any other brand assets that will make it as easy as possible for them to spread the word, and in return earn points to unlock priceless experiences.

     5. Track results

In addition to making it easier for marketing directors to track ambassador activities, SocialLadder’s integration with e-commerce platforms like Shopify and Eventbrite enbles brand marketers to track the overall effectiveness of programs and view data to see which sales are new sales. Understanding what your customers enjoy and how they engage their friends is an important part of the marketer’s journey and an even more important factor in building a long-lasting relationship with your customers.

Lights All Night – Lights It Up with SocialLadder

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AMBASSADORS HIT 1 MILLION DOLLARS IN SALES FOR LIGHTS ALL NIGHT

Congratulations to our ambassadors for hitting 1 million dollars in ticket sales for Lights All Night through SocialLadder! Lights All Night, a popular music festival in its ninth year of celebration, partnered up with SocialLadder for their 2017 ambassador program and have continued on for the festival’s 2018 iteration as well. Lights All Night ambassadors can win exclusive rewards like free tickets, on-stage viewing, meet & greets, and more through completing online challenges, as well as selling tickets via SocialLadder!

“SocialLadder has been a massive asset to our event the past few years. From helping us push important messaging to making fans feel like they have a way to be directly involved, Lights All Night wouldn’t be where it is without them.”

The two-day end-of-year event takes place on December 28th and 29th, and will return to Dallas Market Hall. Last year’s sold-out event welcomed over 30,000 fans with huge performers like Bassnectar, Marshmello, and more. After a well-received expansion last year, the festival will continue to grow with 5 stages and over 40 acts from across the country.

Attendees can expect to see electronic music legends like Excision, Diplo, Kaskade, and Rezz performing across the unique stages at Lights All Night. The festival curates a special experience for its attendees with highlights like cutting edge production, specialty performers including stilt walkers & fire breathers, and the Disco Galaxy Stage – a 360° stage experience. Lights All Night is truly a magical experience for all.

Want $5 off select tickets? Click here & apply the discount code SOCIALLADDER to join in on the fun!

“We love having a partner like Lights All Night who always puts the fans first and understands how important it is to craft a memorable fan experience. Their use of once in a lifetime opportunities is part of that story and a really awesome way to thank their top ambassadors for making another year successful.” — Alana Bly, SocialLadder Co-founder

SocialLadder Teams Up With Niyama Sol!

SocialLadder is thrilled to announce that it has teamed up with Niyama Sol, the makers of your favorite luxury activewear! 

Niyama Sol’s products range from dresses to joggers and yoga mats to swimwear. Their focus, however, is their fashionable and functional leggings. With their unique designs, there’s a style to fit every personality and occasion! Additionally, unlike typical activewear, these leggings are made with recycled plastic water bottles. Niyama Sol’s biggest fans and newcomers alike can now get monthly shipments of hand-curated Niyama Sol pieces with the Sol Box! With celebrity endorsements from the likes of J-Lo and A-Rod, it’s never been a better time to get involved with Niyama Sol.

Being an ambassador for Niyama Sol and becoming a SolSister is all about community. – connecting and engaging with the Niyama Sol community via social media, writing reviews for their products, and posting pictures or videos of you loving your Niyama Sol clothes! In return, there are awesome rewards to earn, including a free SolBox subscription, special social media shoutouts, and store credit!

Interested in joining? Click here! 

SocialLadder Blog - Ambassador Spotlight

Ambassador Spotlight: Zack Palmer!

Welcome back to our Ambassador Spotlight series! We’re featuring the top ambassadors of various programs from all around the SocialLadder ambassador network to give our ambassadors a chance to tell everyone about their memories, interests and passions – all of the things that fuel awesome communities and experiences!

New Spotlight Ambassadors are selected each month. Be sure to keep up with the top tier of ambassadors and you could be featured next!

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This month’s Spotlight Ambassador is Zack Palmer!

Zack was the top-ranking ambassador for April’s awesome Asteria Arts & Music Festival. We got the chance to catch up with Zack just after the festival ended and heard some of his thoughts on his experience as a top-ranking ambassador!


Tell us about yourself!

My name is Zack Palmer and I’m born and raised in Orlando, Florida. I’ve always loved music, the outdoors, socializing and bringing people together for a good time! Being a part of Asteria allowed me to involve all of these things in one special place, a place for us to escape and connect in ways we all desire, yet sometimes may have difficulties finding time to do so.

What has been your best festival experience?

My best festival experience has changed in just the last week! As a DJ/Producer, one of the things many would look forward to is their first festival performance. With that being said, Asteria Arts & Music Festival 2018 was mine. Not only did I enjoy every second of my time up on stage as a performer, but the reactions and responses to my set had me in tears more times than I can count & still counting after waking up to more content and feedback in regards to everyone’s experience during the festival and how many individuals had the times of their lives.  It makes my heart beat faster and the emotions come rushing through all over again. Asteria 2018 takes the cake!


What is the best part of being an ambassador?

I started promoting events before I really got into performing and the best part of it for me has always been the ability to connect with individuals prior to the event, which allows you to have a decent general idea of some of the friendly faces you will encounter during the event you’re promoting. I love connecting with new friends at these events and this will always be a great way for me to do so! Also as an artist, the ability to promote events and anything you’re a part of will always be beneficial in the sense that when you have the opportunity to take the stage, there’s a good chance you may have answered a question or two about the event to those in the crowd and when they see you’re not only showing up to play your music and take off, it definitely resonates with some and let’s them know you’re just like them, someone there to enjoy the music and have a great time.


What are some tips you have for people starting up and want to sell more tickets?

Interaction, interaction, interaction! Definitely make a point to connect with and reach out to potential guests, and even guests who are already sold on the event! Be available, be happy to share information, don’t leave people hanging when they need something answered or direction on anything in regards to the event you’re involved in. Also, knowing your market and who to promote to within social media groups, friend groups and the local scene in general is always beneficial to an ambassador.

Thanks, Zack! Any closing thoughts?

As mentioned earlier, I am an artist myself and love every aspect of the scene from throwing and promoting events to performing at events and just being in the crowd for some. I live for this and that isn’t going to change! If you’d like to check out my artist page you can visit my Facebook, my Instagram, or my Soundcloud.

SocialLadder Blog - Ambassador Spotlight

SOCIALLADDER AMBASSADOR SPOTLIGHT: CHASE MALCOLM

 

Welcome back to our Ambassador Spotlight series! We’re featuring the top ambassadors of various programs from all around the SocialLadder ambassador network to give our ambassadors a chance to tell everyone about their memories, interests and passions – all of the things that fuel awesome communities and experiences!

New Spotlight Ambassadors are selected each month. Be sure to keep up with the top tier of ambassadors and you could be featured next!

 

This month’s Spotlight Ambassador is Chase!

 

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What has been your best festival experience?
My best festival experience is the feeling I get hanging with good people and catching some of my favorite music at the same time.


What’s your favorite part of being an ambassador?
MY favorite part of being an ambassador is that I get to promote something I really enjoy, which turns into getting rewarded with things like tickets and merchandise.



What are some tips you have for people who are just starting up and want to sell more tickets?

Some advice on selling more tickets is to put in the work, whether it be out and about discussing it with people or online through social media. You get out what you put in – so the more effort you give, the more rewarding your results will be.

 

Favorite part of going to festivals?
MY favorite part of going to festivals is meeting new people and seeing talented artists perform live. It creates memories that will last forever!
You can go follow Chase on Instagram at @chasem561!

 

 

 

 

 

 

Lucky Festival 2018 is currently LIVE on SocialLadder!

Lucky Festival 2018, presented by USC Events, is LIVE right now on SocialLadder!

 

Started in 2012, Lucky Festival has been Seattle’s biggest St. Patrick’s Day party for over six years running now! The 2018 iteration, located in Tacoma, Washington, is a luck-filled festival that you do not want to miss!  At this year’s Lucky Fest, there are three different shows that you can attend: Green & Gold, Lucky Park, and Bliss Stage! Each stage will be running a different theme!

Over the past 6 years, Lucky Fest has had some awesome artists perform on their stages. Previous Lucky lineups included amazing artists such as:  Seven Lions, Zedd’s Dead, The Chainsmokers, and Cedric Gervais, as well as an awesome selection of other artists.

Want to earn rewards for this festival? By joining SocialLadder as an ambassador and completing challenges, you have the opportunity to earn awesome rewards; including GA and VIP tickets!

 

Interested in becoming an ambassador for Lucky Festival, or future USC events? Click HERE!

 

SocialLadder Blog - Ambassador Spotlight

SocialLadder Ambassador Spotlight: Marissa Stevens

 

Welcome back to our Ambassador Spotlight series! We’re featuring the top ambassadors of various programs from all around the SocialLadder ambassador network to give our ambassadors a chance to tell everyone about their memories, interests and passions – all of the things that fuel awesome communities and experiences!

 

New Spotlight Ambassadors are selected each month. Be sure to keep up with the top tier of ambassadors and you could be featured next!

This month’s Spotlight Ambassador is Marissa!

 

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We got the chance to talk with Marissa and find out a little bit about her and her favorite festival experiences!

 

What has been your best festival experience?

My best festival experience would have to be Tomorrowworld USA 2015. My crew and I decided to go last minute, which always leads to uncertainty. I packed up all my luggage and camping gear, checked 3 bags, and hopped on a plane to Georgia. It was my first and only Tomorrowworld experience.

It amazed me how all of the extravagant stages came from Tomorrowland Belgium the year before. Every detail of TW from the theme, to the stages, to the decorations, to the development of Dreamville gave it a feel where you didn’t feel like you were on earth but a magical land living in a dream for 4 days. It was full of the best vibes I have ever experienced. It was also extremely spread out on beautiful grounds, so you rarely bumped into people and had plenty of room to dance. Despite all the rain and mud 2015 endured, I wouldn’t trade it or have wanted it any other way.


What’s your favorite part of being an ambassador?

One of my favorite parts of being an ambassador is all the friendships I have made over the years from the people I have sold tickets to and people I have been ambassadors with. Being an ambassador for EDM events and festivals for the past 3 years has truly changed my life in so many ways. I never thought I would ever be selling the amount of tickets I am today for big music festivals.

There was a time about 5 years ago I couldn’t even make it to a concert because it was hard to find a friend that wanted to go to an EDM show or festival. I live in upstate NY, just under 5 hours away from NYC. There are no nightclubs here. We rarely get shows and it’s usually just smaller names. I will never forget 4 years ago, I was finally going to make it to my first festival ever –  Electric Zoo. Unfortunately, people backed out last minute and I was stuck with a 3-day ticket I had to sell. I wanted to cry inside and thought to myself “how am I ever going to sell this ticket?” After days of stress and anger, I got lucky and was able to sell the ticket. I ended up going to Electric Zoo that year just for one day with a couple of friends I met at a local EDM show. I was sad to not get the full experience but happy I at least got to experience one day of a festival for the first time.

Since that year, I have attended Electric Zoo every year for all 3 days. 2016 was my first year as an ambassador for Mysteryland and Electric Zoo. I sold over 150 tickets for MLUSA and almost 250 tickets for ezoo. In 2017, I still remain in first place in ticket sales. Every festival and every show is a new opportunity to make new friends who share the same love and passion you do from all over the world. In the past 5 years, I have went from not knowing anyone in the EDM world to not being able to walk 10 steps without knowing someone. I never thought I would ever have friends to go on these amazing adventures with. I have met life long friends that will be at my wedding someday.


What are some tips you have for people who are just starting up and want to sell more tickets?

  My advice to fellow ambassadors and new ambassadors one of the most important traits to have to be successful is you have to be social – bottom line. If you’re quiet, shy, and barely associate with people in the edm scene by keeping to yourself and just going to a festival to do your own thing, then being an ambassador is not for you. You probably won’t even sell the bare minimum to earn that free ticket. Be social – it’s all about networking whether you are at a festival, in line at the porta potties or in line for a drink. You have to have that ‘make friends with everyone’ personality.


My favorite part of going to festivals?

The music is definitely what brings us all there and together but everything that goes along with it is what brings you back over and over. My favorite part of going to festivals aside from the amazing mind blowing music that I’m so addicted to is the people and the amazing vibes from every person you cross paths with. I love the creative funny totem signs that can’t stop making you laugh (so you have to take a picture and meet its creator), the crazy costumes, the creativity, everyone expressing themselves how they want, dressing as their favorite character as a child that they still love, or dressing as a sparkly mermaid or thinking you’re a Disney princess still in your mid 20s. Anything goes! No one cares what you do for a living, how much money you make, what you believe in or your sexual orientation. We are all beautiful! You are looking at life through a glass of no judgement the second you walk past those gates.


Thanks to Marissa for her awesome answers, and for painting such a great picture of her passion and experiences as a music fan and an ambassador!

You can go follow Marissa on Instagram and twitter at @315ravegirl!

 

 

SocialLadder Blog - Ambassador Spotlight

SocialLadder Ambassador Spotlight: Aaron Corbett

 

Welcome back to our Ambassador Spotlight series! We’re featuring the top ambassadors of various programs from all around the SocialLadder ambassador network to give our ambassadors a chance to tell everyone about their memories, interests and passions – all of the things that fuel awesome communities and experiences!

New Spotlight Ambassadors are selected each month. Be sure to keep up with the top tier of ambassadors and you could be featured next!

This month’s Spotlight Ambassador is Aaron!

 

SocialLadder Ambassador Spotlight: Aaron Corbett

 

Aaron is one of the top Ambassadors for Lights All Night 2017, and he recently became the first SocialLadder ambassador to earn 1,000,000 challenge points! We got the chance to catch up with Aaron and hear some of his thoughts on his experience as a top-ranking ambassador.


So, Aaron – tell us about yourself!

“I️ love festivals, obviously! I️ spend a good portion of my time and money on them, mainly because I always seem to have an awesome time when I attend them. The music, the people, the vibes –  they’re just awesome! In my free time, I️ enjoy working on cars!


What has been your best festival experience?

Best festival experience was falling in love with dubstep at Lost Lands this year.

 

What is the best part of being an ambassador?

“The best part of being an ambassador is getting a chance to be a part of the festival – not just being an attendee, but helping make the festival what it is!”

 

What are some tips you have for people starting up and want to sell more tickets?

“When talking to people about the festival, just explain why you want to go and why you’re excited about it. that’s the easiest way to promote because people will want to go if they can tell you’re excited about it!”
Aaron is in it for the awesome music, vibes, and people. You can follow Aaron on Instagram over at @aaron_corbett!