Automated Challenges: The New Addition to SocialLadder!

SocialLadder unveiled its newest platform change in July of 2017: Automated social media challenges! The goal of this new capability is to maximize efficiency for both clients and their ambassadors by automatically creating challenges when an event organizer designates a post on social media with a specific hashtag. This helps boost the amount of impressions for all posts created by the organizer, which in turn increases ticket sales for a brand’s event.

 

SocialLadder’s client-base is expected to increase with the release of their new Eventbrite extension, which you can read all about here. With the prospect of so many new clients, SocialLadder needed to find a more efficient way for their ambassador programs to run with as minimal manual input as possible.

 

Automated challenges helped address this issue by taking all posts with a hashtag on an event’s page and and creating challenges for them. With the single press of a button, event organizers can accept and publish a new challenge. From Facebook engagements such as likes and comments to image and link share posts, the automated challenge system has produced similar engagement to manual challenges while drastically improving time efficiency.

 

The new automated system ensures a high level of accuracy for our event organizers, since it is programmed to perform a task over and over again with no room for human error. This feature also allows event organizers to produce more challenges in a shorter amount of time. With the time saved from automated challenges, organizers can redirect their attention towards customer needs and focus on activities geared towards generating more revenue.

 

With the vision of eventually becoming a self-service product, SocialLadder strives to make their product as intuitive as possible for all of their clients. Investing in their automated equipment, therefore, is a valuable resource for brands looking to spread awareness for their event, get more impressions on certain social media posts, and increase ticket sales and profitability.

 

 

Mirayda

 

Mirayda Martínez is an intern at SocialLadder. She is currently pursuing a Bachelor’s Degree in Economics and Computer Science at Swarthmore College, as part of the class of 2020, and is a member of the the Swarthmore Track & Field team. She loves going to parks and petting any and all kinds of dogs, as well as rock climbing.

6 Tips for a Successful Brand Ambassador Campaign

Congratulations! You’ve got brand ambassadors. Now what? It is important to create a unique experience for your ambassadors. Here are six tips for running a successful brand ambassador campaign.

 

  1. Set goals for your brand ambassadors – this will help focus the ambassadors on what you want them to achieve. Are you trying to increase social media reach? Increase sales? Recruit new consumers? That’s up to you to figure out, but is an essential starting point that will dictate the entire campaign.
  2. Market your brand ambassador program – this is necessary to build your ambassador community. Post on active social media platforms and send emails to fans to alert your followers of the opportunity to join the team. This is free advertising, so it can’t hurt!
  3. Help your ambassadors feel involved in the community – the more an ambassador feels involved in the brand, the harder they will work to sell tickets. Offering ambassadors exclusive items such as limited edition merchandise, ambassador exclusive raffles, or an alternative festival entry point will get them excited to sell tickets!
  4. Post early and often – if you are working with a company like SocialLadder, who incentivises ambassadors to promote live events on social media, providing plenty of interesting material for ambassadors to repost, like, and comment on is a crucial aspect of a successful brand ambassador campaign. It works synergistically with the recommendation of the ambassador in terms of delivering enticing content to the consumer.
  5. Interact with your ambassadors on social media – search for hashtags, like comments on FB posts, and retweet your ambassadors! Having an official music festival account like your post is pretty flattering. A little recognition can go a long way! Maybe even try following your top ambassadors on Instagram. Fostering a digital sense of community is part of what makes brand ambassador campaigns such effective marketing tools.
  6. Offer creative rewards – there’s no better way to motivate ticket sales than to offer some awesome rewards! Of course, free GA tickets and VIP upgrades are important, but get creative as well by offering weekend getaways or a case of beer delivered to the venue.

 

In short, the key is to create an exclusive experience for your brand ambassadors. This can be achieved in many ways, and without high costs. The more fun your ambassadors have, the more engaged and effective they will be in promoting the event.

 

For more marketing tips, click here or subscribe to our blog!

 

 

Andrew

 

Andrew Kaufmann is an Intern at SocialLadder. He currently attends Swarthmore College, as a member of the class of 2018, and is also a part of the Swarthmore College Men’s Basketball team. In his free time, he enjoys taking black and white and action shot photos for the college’s athletic department.

Top Firefly Ambassadors Generate over $500,000 in ticket sales!

For its fifth year, the folk music festival that takes place over four days at 105-acre festival ground of The Woodlands of Dover International Speedway in Delaware was a smashing success. Firefly, produced by Red Frog Events alongside Goldenvoice — the folks who are responsible for Coachella — showcased headliners like The Weeknd, Muse, Twenty One Pilots, Chance the Rapper and Bob Dylan. Needless to say, it was THE ticket to get your hands on this summer.

With so many festivals popping up, how does a festival like Firefly continue to attract nearly 100K people year after year?  Their answer lies in building a strong brand and giving fans what they want. From top headliners and creative food vendors to easy-to-navigate grounds and access to exclusive experiences, Firefly allows fans to curate the experience.

Each year, Firefly attendees rave about the amazing experiences they have had at the event, posting eye-catching selfies and videos that captivate their peers and entice them to join in on the fun – so it made sense to set up an ambassador program to reward them for doing what they do best: proving their fandom.

Firefly teamed up with SocialLadder to create a brand ambassador program to engage their fans and reward the most engaged of them for helping them create another great year. Through the platform, ambassadors were given access to  exclusive rewards like backstage access in exchange for proving their fandom and getting their friends to pick up passes.

“We really enjoyed working with each member of the Social Ladder team. In the fast-paced festival environment, timing is everything, and whenever a question would arise SocialLadder always had a timely and insightful answer. Collectively, our brand ambassador program benefited greatly from the Social Ladder partnership,” said Firefly marketing coordinator Baily Gorey.

Ticket sales by ambassadors set a new bar this year, with sales from the ambassador program accounting for over $500K in just a few short weeks. This organic outpouring of friends bringing their friends, accompanied by the hundreds of thousands of social media impressions and Instagram posts generated by Firefly ambassadors, is a great example of the symbiotic relationship between brands that care about their fans and fans that are eager to support that brand!

 

For more information about creating a brand ambassador program like Firefly’s, or other ways to use the SocialLadder app check out our website.

 

 

clarissa

 

Clarissa Phillips is an Intern at SocialLadder. A class of 2019 student at Swarthmore College, she studies Sociology, Computer Science and Psychology. She is an avid music lover and enjoys going to concerts, as well as singing in her college’s newest a cappella group, Offbeat.

 

SocialLadder Partners with YogaClub

SocialLadder recently announced its newest partnership with YogaClub, a subscription box service that delivers on-trend, brand name yoga apparel at a discounted rate. This collaboration will open a new market for SocialLadder, which is traditionally known for working with live events.

Subscription box services have been growing in popularity and in number of offerings for some time. As of January 2017, there were over 2,000 companies offering weekly boxes delivered to customers! A clear sign of the growth and reliance of the new subscription economy business model.

With this increase in supply of subscription box services, the competition has been growing exponentially. Bloomberg reported monthly visits to subscription box service websites totaled more than 21 million in January – up 3,000 percent from just three years ago. This intense and saturated marketplace has led companies to look for ways to differentiate themselves, and get a leg up on competitors.

Recommendations from a friend continue to be the #1 reason people make purchases, so to stand out, YogaClub is using SocialLadder’s peer-to-peer ambassador marketing tools to create organic content & drive new subscriptions.  In a generation of consumers who tend to ignore and scroll past banner advertisements, this peer-to-peer marketing business model offers real authenticity to the consumer and helps a brand stand out from the crowd.

JOIN YogaClub Today!

 

Andrew

 

Andrew Kaufmann is an Intern at SocialLadder. He currently attends Swarthmore College, as a member of the class of 2018, and is also a part of the Swarthmore College Men’s Basketball team. In his free time, he enjoys taking black and white and action shot photos for the college’s athletic department.

SocialLadder Featured on Amplify

SocialLadder’s recent partnership with Eventbrite has the potential to make significant changes to the landscape of live music and concert promotion, a development which is not lost on Amplify Media’s founder and executive editor Dave Brooks. His writeup on SocialLadder’s integration with Eventbrite’s third-party API can be found here, or you can read the text below:

Peer-to-peer marketing technology provider SocialLadder has made its technology available as an extension to ticketing platform Eventbrite, integrating “the company’s online ticketing technology with its comprehensive brand ambassador management system,” according to a release.

“Our partnership with Eventbrite means that the world’s largest ecosystem of event organizers can now discover new fans and seamlessly access the power of word-of-mouth marketing to increase tickets sales and drive buzz,” said Raavi Iqbal, CEO and co-founder of SocialLadder.

This is the first on-platform extension for an ambassador marketing program to be built on Eventbrite’s third-party API. The integration allows event organizers to activate peer-to-peer marketing in one click by giving them direct access to SocialLadder’s network of on-demand ambassadors, and enabling attendees to secure tickets where they hear about most events: their friends.

“Eventbrite is focused on helping event organizers sell more tickets, and making the process of buying tickets as easy as possible, regardless of where people discover those events,” said Scott Van Brunt, Head of Partnerships at Eventbrite. “Events are inherently social, and the integration with SocialLadder helps event creators sell out their shows by tapping into the networks of the most influential fans through the power of ambassador programs.”

SocialLadder was founded four years ago to make professional ambassador teams accessible to organizers of events of all types and sizes, and sold millions of dollars of tickets in 2016 for thousands of the world’s most popular events.

“Event fans win with this partnership too – as more organizers turn to SocialLadder, we continue to be the best destination for fans everywhere to get rewarded for promoting the events that they’re actually passionate about,” said Alana Bly, Co-founder of SocialLadder.

SocialLadder Featured on Philadelphia Business Journal

SocialLadder’s recent partnership with Eventbrite continues to garner attention from writers in tech, business, and social media fields alike. This excerpt from last week’s article, written by Philly Business Journal’s tech reporter Michelle Caffrey, is a great example:

A Philadelphia startup is expecting a boost in business and new funding after landing a key partnership with EventBrite, the leading do-it-yourself ticketing platform in the U.S.

SocialLadder, which connects a network of more than 150,000 social media influencers to brands seeking promotion, announced Wednesday morning that its technology will be built into EventBrite’s platform.

The integration means that when organizers go to EventBrite to create an event, they can click a button alongside options for Facebook or MailChimp promotion that automatically connects their event with SocialLadder’s ambassador program. Organizers can then promote the event through SocialLadder’s established network of social media influences and brand ambassadors. Those ambassadors, which can be curated into teams, earn rewards such as backstage passes for their efforts.

“We expect thousands and thousands of new people to come onto the platform,” said Raavi Iqbal, CEO and co-founder of SocialLadder.

The startup, made up of a team of six based out of the Project Liberty Incubator at the Philadelphia Media Network headquarters in Center City, started off with a broader focus on connecting ambassadors with brands that incentivize engagement with rewards. SocialLadder gained attention in 2014 for helping director Kevin Smith and actor Johnny Depp promote upcoming films.

Iqbal and co-founder Alana Bly said they’re now focused on the live event space after their first experience working with a music festival worked out “incredibly well,” said Bly. That one festival created a domino effect, she said, and they’ve now worked with more than 300 events in countries around the world including the U.K., Belgium and Croatia.

SocialLadder Featured on Philly.com

SocialLadder’s recent Eventbrite partnership announcement has been featured on philly.com! Check out the story on their site, or read the text here:

SocialLadder, the Philadelphia-based live-events network marketing company, announced Wednesday that it’s partnering with Eventbrite, the event and ticketing platform, to integrate SocialLadder’s online ticketing technology with its comprehensive brand ambassador management system.

“Our partnership with Eventbrite means that the world’s largest ecosystem of event organizers can now discover new fans and seamlessly access the power of word-of-mouth marketing to increase tickets sales and drive buzz,” said Raavi Iqbal, CEO and cofounder of SocialLadder.

This is the first on-platform extension for an ambassador marketing program to be built on Eventbrite’s third-party API. The integration allows event organizers to activate peer-to-peer marketing in one click by giving them direct access to SocialLadder’s network of on-demand ambassadors, and enabling attendees to secure tickets where they hear about most events, from their friends.

“Eventbrite is focused on helping event organizers sell more tickets, and making the process of buying tickets as easy as possible, regardless of where people discover those events,” said Scott Van Brunt, head of partnerships at Eventbrite. “Events are inherently social, and the integration with SocialLadder helps event creators sell out their shows by tapping into the networks of the most influential fans through the power of ambassador programs.”

SocialLadder Featured on PhillyVoice

The excitement around SocialLadder’s Eventbrite integration announcement continues to build, with Jenny Dehuff of the Philly Voice heralding the partnership as one of the many recent achievements for women in tech. Check out the story on their site, or read the text here:

Eventbrite, one of world’s largest event technology and ticketing platforms, recently announced its partnership with SocialLadder, the company that allows for the swapping and selling of tickets peer-to-peer. Last week, SocialLadder made its technology available as an extension to Eventbrite, along with the company’s online ticketing technology and brand ambassador management system.

“SocialLadder and Eventbrite share a lot of the same philosophies about technology, fan engagement and event organization, so partnering with a company of this size and at this level is exciting for us,” said Alana Bly, co-founder of SocialLadder, which is based in Philadelphia.

“A partnership with a company like Eventbrite is exciting for a startup. The impact that it will have on our growth and overall success will help us create more opportunities for tech in Philadelphia.”

The new partnership allows event organizers to activate peer-to-peer marketing with one click, giving them direct access to SocialLadder’s network and enabling them to secure tickets of all kinds where they hear about them most – from their friends.

According to Bly, it essentially streamlines a traditionally complicated process, making for a win-win for Eventbrite and SocialLadder.

SocialLadder Featured on theticketingbusiness.com!

One of the top sources for ticketing business news and media coverage, www.theticketingbusiness.com, has just featured the SocialLadder & Eventbrite’s partnership announcement on their site! Check their article out, or read the text here:


SocialLadder has integrated its peer-to-peer marketing technology and brand ambassador management system with Eventbrite.

The integration allows event organisers to activate peer-to-peer marketing in one click by giving them direct access to SocialLadder’s network of on-demand ambassadors, and enabling attendees to secure tickets via their own social network circle.

This is the first on-platform extension for an ambassador marketing programme to be built on Eventbrite’s third-party API.

“Our partnership with Eventbrite means that the world’s largest ecosystem of event organisers can now discover new fans and seamlessly access the power of word-of-mouth marketing to increase tickets sales and drive buzz,” said Raavi Iqbal, SocialLadder’s chief executive and co-founder.

SocialLadder was founded four years ago to make professional ambassador teams accessible to organisers of events of all types and sizes. It sold millions of dollars’ worth of tickets in 2016 for thousands of events globally.

It said event organisers can now access qualified ambassadors from SocialLadder’s network, and build an event-specific ambassador team consisting of its most devoted fans and track the progress in real-time with the company’s technology.

“Eventbrite is focused on helping event organisers sell more tickets, and making the process of buying tickets as easy as possible, regardless of where people discover those events,” said Scott Van Brunt, head of partnerships at Eventbrite.

“Events are inherently social, and the integration with SocialLadder helps event creators sell out their shows by tapping into the networks of the most influential fans through the power of ambassador programmes.”

Pro-Tips to Reach VIP Status for Meadows 2017!

Ready to get backstage access at Meadows 2017? Here are a few pro-tips to help you get hooked up with VIP status!

    • Go to the “Sell Meadows Tickets” challenge in the Challenges screen.
    • Scroll down to the text that reads “Here is your personal invite link:”

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  • Copy the Google-shortened link. This link works great in places that people you know will see often – like your Instagram bio! Make sure to add it in the “website” field so that it appears as a link!

IGbio

 

 

    1.  Share to your social followings often to let them know to hit you up for tickets!
      Your personal invite code works anywhere you talk to your friends online – simply copy and paste your Google-shortened link into conversations or group chats, or up on your wall for everyone to see!fbpic2

 

 

3. Reach out directly to anyone who likes your posts or who you think would be interested!

While your ticket link works for anyone, you’ll have the most success convincing your close friends to come to the festival with you! Reach out to them and let them know you want them to come!

fbpic
REMEMBER: Never post your links to any official Meadows social media sites, message boards, Craigslist, coupon pages, etc. This is a violation of the SocialLadder rules.