SocialLadder Lions Den1

SocialLadder Garners Top Prize at Lion’s Den Pitch Competition

On November 1st, the Philadelphia Alliance for Capital and Technologies (PACT) kicked off its prestigious Capital Conference, known for linking entrepreneurial superstars and big-name venture capitalists.

The next day. the conference continued on to the highly-anticipated Lion’s Den pitch competition.

The Lion’s Den pitch competition began with a total of 45 different startups that were each given around 15 minutes to pitch their idea and answer questions about their company in front of a five judge panel, in hopes of advancing to the official Lions Den conference later in the day.

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Of those 45 companies hoping to progress to the official pitch competition, only 3 startups were invited to present in the next round: Roundtrip, Statum Health and SocialLadder.

 

After presenting again, this time in front of both the judge panel and the conference audience, the two winners of the competition ended up being two startups working out of Philadelphia Media Network’s Project Liberty Incubator. Together, they were granted over $1 million by the judges. Statum Health was granted a total of $250,000 from three of the five investor-judges, while SocialLadder was granted a total of $800,000 by all 5 of the investor-judges – the largest amount that has ever been granted in the history of the Lion’s Den competition!

 

SocialLadder Co-founder Raavi Iqbal commented on how the recent victory will help propel the startup to where they want to be as a company, stating: “We’ve been in diligence with angel groups right now…This will help us move the diligence process faster.”

 

After the event, PACT CEO Dean Miller praised the companies who came to present, stating that he saw “great energy from the companies pitching at the event.” Miller followed furthered those comments, also explaining that he believes “the winning companies and their diverse founding teams are indicative of a promising, more diverse next generation of entrepreneurs.”

 

SocialLadder Ambassadors Give Back

Something Wicked Recap: SocialLadder Ambassadors Give Back

SocialLadder was lucky enough to be able to pair up with Disco Donnie Presents to promote this year’s Something Wicked Halloween Festival!

 

Over the past few years, Something Wicked has hosted a VERY long list of impressive headliners, including Diplo, DJ Carnage, Hardwell, Excision, DJ Snake, Steve Aoki, Borgore, Cash Cash, The Chainsmokers, 3LAU and more! With such a strong list of headliners year after year, Something Wicked has become one of the top Halloween events going on throughout the entire United States.

 

This year, Something Wicked had another awesome group of artists that played this Halloweekend – featuring Above & Beyond, Marshmello, NGHTMRE, Tiesto, Zed’s Dead, RL Grime, Elephante, Ganja White Night, Hippie Sabotage, San Holo, Tritonal and What So Not. The turnout for Something Wicked was incredible, thanks to the the stellar lineup, perfect weather, and also the efforts of the SocialLadder ambassador team!

 

Something Wicked’s ambassadors did more than just promote the show this year, however. They also helped give back to Texas by driving promotion for Something Wicked’s charity efforts, which ultimately raised more than $165,000 for charities supporting Hurricane Harvey relief efforts.

 

Donnie Estopinal – CEO of Disco Donnie Presents, the promotion company who represent Something Wicked, commented on the charitable actions: “Harvey was a devastating storm, and our hearts and minds go out to the millions affected, including the thousands of our fans in Texas along with their families…We know these charities excel at swiftly putting relief donations to work in the areas they’re needed most. It is in times of need that we discover the full impact of the electronic music fan community.”

Read more about what he had to say here.

 

Details of the donations included “significant donations” from headliners Above & Beyond, Tiesto and Marshmello, a $95,000 artist donation program to fund the Houston Food Bank, a $25,000 donation to the Salvation Army, a $15,000 donation to Houston Food Bank (from a Sept. 29th benefit concert) and a $5,000 donation to Habitat for Humanity! On top of that, Something Wicked organized a food drive at the festival gates and provided labor donations to Habitat for Humanity throughout the week of the festival.

 

If you want to become a part of the Disco Donnie Present ambassador team and take part in future events, click here: https://goo.gl/JjiWcy

 

Maison Nightclub SocialLadderHalloween

A Very SocialLadder Halloween!

Looking for something fun to do this Halloween? Join one of SocialLadder’s ambassador teams and start earning rewards!

HAUNTED HOTEL: Gansevoort Meatpacking, NYC
October 28th
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Haunted Hotel, located in New York City’s hip Meatpacking District, is a Halloween throwdown you do not want to miss. Taking place at Gansevoort Meatpacking NYC with a 360 rooftop bar, it’s definitely the place to experience a New York Halloween!  To join the SocialLadder ambassador team for this event and earn VIP Skip-the-Line admission, click here.  For more information regarding ticket prices, click here.

SOMETHING WICKED: Houston, TX
October 28th-29th
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Something Wicked, presented by Disco Donnie Presents and Nightculture, returns to Houston with a 2017 iteration featuring headliners Above&Beyond, Marshmello, and Tiesto. With a star-studded lineup all the way down the list, it’s sure to be a thrilling Halloween festival! To join the SocialLadder ambassador team for this event, click here. You can earn a meet-and-greet with a Something Wicked artist! For more information regarding ticket prices, click here.

FREAKNIGHT FESTIVAL:  Seattle, WA
October 27th
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Freaknight is a one-night-only festival located in Seattle, Washington that EDM fans won’t want to miss! With many haunting delights such as carnival rides and acrobatics, it’s sure to make a lasting impression –  not to mention the killer artist lineup sporting some legendary acts like Kaskade and Justice. Freaknight ambassadors can win an Artist Meet&Greet, or even a feature on the official USC Snapchat! To join the SocialLadder ambassador team for this event, click here. For more information regarding ticket prices, click here.

AMERICAN HORROR STORY FREAK SHOW: Queens, NYC
October 31st
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American Horror Story Freak Show is going to be an extravaganza to remember! There will be an open bar from 9 to 11 p.m. and a celebrity DJ to keep the party rolling. Make sure you arrive wearing your best costume for a chance to win prize money! To join the SocialLadder ambassador team for this event and earn a VIP ticket to the party, click here.  For more information regarding ticket prices, click here.

HAUNTED HOLLYWOOD HALLOWEEN: Hollywood, CA
October 27th
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A Haunted Hollywood Halloween is a perfect way to experience Hollywood’s cinematic history with a spooky twist! A live DJ, premium open bar, and a costume contest are all going down inside the Cinematic Pictures Gallery – it’s sure to be a night to remember! To join the SocialLadder ambassador team for this event, click here. For more information regarding ticket prices, click here.

NIGHTMARE ON HOLLYWOOD BOULEVARD: Hollywood, CA
October 31st
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Nightmare on Hollywood Blvd, which takes place on Halloween, is sure to be a night of mayhem. Keep the party going in Hollywood with the Nightmare! To join the SocialLadder ambassador team for this event, click here.  For more information regarding ticket prices, click here.

MAISON NIGHTCLUB HALLOWEEN: Gastineau, Canada
October 27th-31st
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Maison is pulling out all the stops for Halloween 2017! The party starts on Friday with #FratHouseFriday, followed by #StudentSaturday HAUNTED MAISON, and ending with Glow-in-the-Dark Halloween on Halloween day. DJ’s include DJ Panda and DJ Porte. To join the SocialLadder ambassador team for this event and earn a VIP ticket for the Glow-in-the-Dark Halloween Party Bus, click here. For more information regarding ticket prices, click here.

Peet-To-Peer Marleting SocialLadderBlog

Behind the Peer-to-Peer Marketing Revolution

 

The personal recommendation of a friend – whether it be for an event, service, or product – has a strong persuasive effect. Unlike company advertisements, the close connections we have with people who are part of our personal lives prime us to view the information as coming from a reliable source. This is the idea behind peer-to-peer marketing, and the operative principle of its success.

In this age of technology, the market landscape where businesses employed methods reliant on passive consumerism is undergoing a change. The digital age is decentralizing the one-way top-down relationship that businesses had with consumers, and power is rapidly shifting towards the hands of consumers. The result of this is a peer-to-peer marketing revolution.

According to Nielsen, people are 4x more likely to make a purchase when referred by a friend.

Through social media platforms like Facebook, Twitter, Instagram and LinkedIn, businesses can actively engage and interact with their consumers. People can comment, like and share their opinions with other people who are interested in a product or service they have tried. An increasing number of people rely on customer reviews of businesses, products, services and events to guide their purchasing decisions.

Engaging with key influencers, consumers and fans makes customers feel valued and respected as individuals [Marketingland]. When customers feels like they are valued, this fosters long-term trust and loyalty which is the foundation for long-term relationship with your customers.

 

 

Tinuke

 

Tinuke​ ​Akintayo​ is an intern at SocialLadder. She is currently pursuing a Bachelor’s Degree in Sociology and Anthropology at Swarthmore College as part of the class of 2018. During her free time, she enjoys dancing, listening to music and drawing

Keeping the Momentum Going Post-Event

Everyone knows the importance of building momentum for an event, but no one likes to talk about the importance of  keeping the momentum going after an event has passed. We have created a guide (below) to help you maintain your momentum post-event as well as keep your ambassadors engaged.

 

Utilize Social Media!

pexels-photo-433617A great way to sustain momentum  is to update your social media. You can do this with posts about key takeaways from your event or reliving your favorite event moments. The former is especially important if your event was educational in nature.

By posting industry-related content on your social media and blog, you keep the conversation surrounding your event alive. You also showcase the value of your event and your organization as a whole to potential sponsors, future partners, and your general audience.

We all know everyone has a favorite moment or highlight of an event. Posting about these moments are a great way to boost post-event engagement and even drive sales for recurring events. You can post all of your photos on your Facebook page and then highlight your favorites to incorporate in your Throwback Thursday and Flashback Friday weekly hashtags on Instagram and Twitter! Attendees make the best storytellers so encourage them to share their highlights as well. 

Since not all of your attendees or supporters may follow you on social media, send out an email reminder with links to all of your pages. This will remind everyone of the great time they had at your event this year, as well as encourage those who were unable to make it to RSVP to next year’s.

 

Hold a Press Release or Q&A

Free publicity? Yes, please! Hosting a Q&A discussion session helps keep your brand fresh in everyone’s mind. It’s a great way to learn about what you could do better for next year as well, and can help you garner more ambassadors. Similarly, holding a press release to talk about your event is an important part of keeping your brand visible to the general public. Even if it’s only through free distribution networks, a press release will help get the word out about your event – showcasing its success to others and encouraging them to buy a ticket for next year’s event.

 

Start An Ambassador Program Early

This is probably the most important way to continue the momentum surrounding your event. As soon as your event ends, start planning the next one. This doesn’t mean you have to start selling early bird tickets right away; start off by getting together with the planning committee and debriefing. Discuss logistics of the event: what you thought went well, what you thought didn’t, and any ideas on how to increase sales and boost attendance. The sooner you begin planning, the sooner you can map out your engagement goals and reach out to current ambassadors as well as recruit new members.

 

Following these guidelines will not only ensure that you have a strong group of social influencers that are getting the word out about your event, but it will also increase the success of your next event!

 

 

Mirayda

 

Mirayda Martínez is an intern at SocialLadder. She is currently pursuing a Bachelor’s Degree in Economics and Computer Science at Swarthmore College, as part of the class of 2020, and is a member of the the Swarthmore Track & Field team. She loves going to parks and petting any and all kinds of dogs, as well as rock climbing.

Relationship Marketing: “Develop a Relationship and the Sales Will Follow.”

“Develop a relationship and the sales will follow.” It’s a saying that has been used time and time again to emphasize the importance of Customer Experience Management (CEM), and relationship marketing in particular.

Relationship marketing is an approach to product promotion where the seller aims to develop a relationship between their product and consumers. By focusing on achieving businessmeetingincreased customer satisfaction and retention, consumers are more likely to give you their continued business over a long period of time. This results in a larger overall volume of individual sales and thus profits.

Through this connection, retailers are also more likely to see an increase in user participation. Customers who feel a deep connection to your brand are more likely to recommend your products to others, write rave reviews, and provide you with valuable feedback; and as we know, word of mouth marketing is a good way to generate new business.

 

So how do you go about implementing a relationship marketing approach?

 

As technology advances, the user experience continues to become more and more complicated. You don’t want to discourage users from making a purchase because they can’t figure out how. Have a co-worker, employee or friend test your website and give feedback about any issues they encounter; then, implement changes based on their feedback.

Note: This tip also applies to any and all facets of your business that clients or general users will come in contact with, so be sure to have any other platforms or products that fall in this area tested too.

 

Take the time to personalize each confirmation email or promotional advertisement, such that all messaging is related to a user’s purchase history or preferences. Try to womanonphonesimplify this process by using an automated emailing system that automatically fills in each customer’s information. Similarly, put more resources into making sure each customer has a great experience with customer support. This can be as simple as expanding the hours that this service is available or taking a few extra minutes to add a little more thought to each email.

 

This is one of the easiest ways to develop a relationship with your consumer base, as it rewards them for being committed to your brand. One innovative way to do this is to create a brand ambassador program where customers are rewarded for advertising and selling your product, thereby generating revenue whilst strengthening the bond they have with your brand.

Relationship marketing is all about developing a relationship with your customers in order to continuously receive their business over a long period of time, and is therefore viewed as an effective way to garner more business. Implementing these suggestions is the first step to utilizing this powerful marketing strategy to further your brand. So what are you waiting for? Get started today!

 

Automated Challenges: The New Addition to SocialLadder!

SocialLadder unveiled its newest platform change in July of 2017: Automated social media challenges! The goal of this new capability is to maximize efficiency for both clients and their ambassadors by automatically creating challenges when an event organizer designates a post on social media with a specific hashtag. This helps boost the amount of impressions for all posts created by the organizer, which in turn increases ticket sales for a brand’s event.

 

SocialLadder’s client-base is expected to increase with the release of their new Eventbrite extension, which you can read all about here. With the prospect of so many new clients, SocialLadder needed to find a more efficient way for their ambassador programs to run with as minimal manual input as possible.

 

Automated challenges helped address this issue by taking all posts with a hashtag on an event’s page and and creating challenges for them. With the single press of a button, event organizers can accept and publish a new challenge. From Facebook engagements such as likes and comments to image and link share posts, the automated challenge system has produced similar engagement to manual challenges while drastically improving time efficiency.

 

The new automated system ensures a high level of accuracy for our event organizers, since it is programmed to perform a task over and over again with no room for human error. This feature also allows event organizers to produce more challenges in a shorter amount of time. With the time saved from automated challenges, organizers can redirect their attention towards customer needs and focus on activities geared towards generating more revenue.

 

With the vision of eventually becoming a self-service product, SocialLadder strives to make their product as intuitive as possible for all of their clients. Investing in their automated equipment, therefore, is a valuable resource for brands looking to spread awareness for their event, get more impressions on certain social media posts, and increase ticket sales and profitability.

 

 

Mirayda

 

Mirayda Martínez is an intern at SocialLadder. She is currently pursuing a Bachelor’s Degree in Economics and Computer Science at Swarthmore College, as part of the class of 2020, and is a member of the the Swarthmore Track & Field team. She loves going to parks and petting any and all kinds of dogs, as well as rock climbing.

6 Tips for a Successful Brand Ambassador Campaign

Congratulations! You’ve got brand ambassadors. Now what? It is important to create a unique experience for your ambassadors. Here are six tips for running a successful brand ambassador campaign.

 

  1. Set goals for your brand ambassadors – this will help focus the ambassadors on what you want them to achieve. Are you trying to increase social media reach? Increase sales? Recruit new consumers? That’s up to you to figure out, but is an essential starting point that will dictate the entire campaign.
  2. Market your brand ambassador program – this is necessary to build your ambassador community. Post on active social media platforms and send emails to fans to alert your followers of the opportunity to join the team. This is free advertising, so it can’t hurt!
  3. Help your ambassadors feel involved in the community – the more an ambassador feels involved in the brand, the harder they will work to sell tickets. Offering ambassadors exclusive items such as limited edition merchandise, ambassador exclusive raffles, or an alternative festival entry point will get them excited to sell tickets!
  4. Post early and often – if you are working with a company like SocialLadder, who incentivises ambassadors to promote live events on social media, providing plenty of interesting material for ambassadors to repost, like, and comment on is a crucial aspect of a successful brand ambassador campaign. It works synergistically with the recommendation of the ambassador in terms of delivering enticing content to the consumer.
  5. Interact with your ambassadors on social media – search for hashtags, like comments on FB posts, and retweet your ambassadors! Having an official music festival account like your post is pretty flattering. A little recognition can go a long way! Maybe even try following your top ambassadors on Instagram. Fostering a digital sense of community is part of what makes brand ambassador campaigns such effective marketing tools.
  6. Offer creative rewards – there’s no better way to motivate ticket sales than to offer some awesome rewards! Of course, free GA tickets and VIP upgrades are important, but get creative as well by offering weekend getaways or a case of beer delivered to the venue.

 

In short, the key is to create an exclusive experience for your brand ambassadors. This can be achieved in many ways, and without high costs. The more fun your ambassadors have, the more engaged and effective they will be in promoting the event.

 

For more marketing tips, click here or subscribe to our blog!

 

 

Andrew

 

Andrew Kaufmann is an Intern at SocialLadder. He currently attends Swarthmore College, as a member of the class of 2018, and is also a part of the Swarthmore College Men’s Basketball team. In his free time, he enjoys taking black and white and action shot photos for the college’s athletic department.

Top Firefly Ambassadors Generate over $500,000 in ticket sales!

For its fifth year, the folk music festival that takes place over four days at 105-acre festival ground of The Woodlands of Dover International Speedway in Delaware was a smashing success. Firefly, produced by Red Frog Events alongside Goldenvoice — the folks who are responsible for Coachella — showcased headliners like The Weeknd, Muse, Twenty One Pilots, Chance the Rapper and Bob Dylan. Needless to say, it was THE ticket to get your hands on this summer.

With so many festivals popping up, how does a festival like Firefly continue to attract nearly 100K people year after year?  Their answer lies in building a strong brand and giving fans what they want. From top headliners and creative food vendors to easy-to-navigate grounds and access to exclusive experiences, Firefly allows fans to curate the experience.

Each year, Firefly attendees rave about the amazing experiences they have had at the event, posting eye-catching selfies and videos that captivate their peers and entice them to join in on the fun – so it made sense to set up an ambassador program to reward them for doing what they do best: proving their fandom.

Firefly teamed up with SocialLadder to create a brand ambassador program to engage their fans and reward the most engaged of them for helping them create another great year. Through the platform, ambassadors were given access to  exclusive rewards like backstage access in exchange for proving their fandom and getting their friends to pick up passes.

“We really enjoyed working with each member of the Social Ladder team. In the fast-paced festival environment, timing is everything, and whenever a question would arise SocialLadder always had a timely and insightful answer. Collectively, our brand ambassador program benefited greatly from the Social Ladder partnership,” said Firefly marketing coordinator Baily Gorey.

Ticket sales by ambassadors set a new bar this year, with sales from the ambassador program accounting for over $500K in just a few short weeks. This organic outpouring of friends bringing their friends, accompanied by the hundreds of thousands of social media impressions and Instagram posts generated by Firefly ambassadors, is a great example of the symbiotic relationship between brands that care about their fans and fans that are eager to support that brand!

 

For more information about creating a brand ambassador program like Firefly’s, or other ways to use the SocialLadder app check out our website.

 

 

clarissa

 

Clarissa Phillips is an Intern at SocialLadder. A class of 2019 student at Swarthmore College, she studies Sociology, Computer Science and Psychology. She is an avid music lover and enjoys going to concerts, as well as singing in her college’s newest a cappella group, Offbeat.

 

SocialLadder Partners with YogaClub

SocialLadder recently announced its newest partnership with YogaClub, a subscription box service that delivers on-trend, brand name yoga apparel at a discounted rate. This collaboration will open a new market for SocialLadder, which is traditionally known for working with live events.

Subscription box services have been growing in popularity and in number of offerings for some time. As of January 2017, there were over 2,000 companies offering weekly boxes delivered to customers! A clear sign of the growth and reliance of the new subscription economy business model.

With this increase in supply of subscription box services, the competition has been growing exponentially. Bloomberg reported monthly visits to subscription box service websites totaled more than 21 million in January – up 3,000 percent from just three years ago. This intense and saturated marketplace has led companies to look for ways to differentiate themselves, and get a leg up on competitors.

Recommendations from a friend continue to be the #1 reason people make purchases, so to stand out, YogaClub is using SocialLadder’s peer-to-peer ambassador marketing tools to create organic content & drive new subscriptions.  In a generation of consumers who tend to ignore and scroll past banner advertisements, this peer-to-peer marketing business model offers real authenticity to the consumer and helps a brand stand out from the crowd.

JOIN YogaClub Today!

 

Andrew

 

Andrew Kaufmann is an Intern at SocialLadder. He currently attends Swarthmore College, as a member of the class of 2018, and is also a part of the Swarthmore College Men’s Basketball team. In his free time, he enjoys taking black and white and action shot photos for the college’s athletic department.