Female Founded Brands Changing Culture & Building Community

What it means to be “Female Founded” in 2020

2019 was a very strong year for female founded brands, with a record amount of 17.2 billion dollars worth of venture capital being raised for female founded startups in the United States. Through sheer determination these female founded and empowering brands have been reshaping their industries and setting a new standard for mission-led and community focused business. 

Listed below are a few female founded brands setting a strong example for the next generation of female founders:

Billie

For far too long female shaving products have been marketed to show a singular end result, silky smooth skin from head to toe. Billie has recognized that body positivity means making your own choices, and has been a strong voice in the movement of normalization of female body hair. “Billie was built for all of womankind, celebrating our choice to be shaggy, smooth, or anything in between.” 

Through their #femalebodyhair campaign, Billie has created an online community of women that are proud to share pictures of themselves that push societal norms, and create a new standard of acceptance for women around the world. 

Rent The Runway

Sisterhood and sustainability are the heart of Rent The Runway’s closet sharing service. Their unique business model has given women around the world a new way to express themselves through their fashion, allowing for customization of packages filled with high quality brands, as well as the ability to swap out and return any items and try something new. 

Rent The Runway’s system encourages customers to step out of their comfort zone, and be able to try new trends that they may not be sure they want to buy. This new path that’s been paved for affordable high fashion has given a community of 9 million customers access to their dream closet, and provided them with the creative liberation that they desire. 

In the spirit of sisterhood, Rent The Runway launched a campus ambassador program to inspire young women to buy less and live more, and offer access to mentorship and career resources. 

As Alicianne Rand — VP of growth Marketing said during the NRF’s Big Show “Our ability to harness the power of our customers as growth drivers, I think that’s going to be the future of social as it intersects with commerce.”

LOLA

LOLA was born from a question: “What’s in our tampons?” and ever since the company’s inception they’ve worked tirelessly to provide women around the world with feminine hygiene and reproductive care products that are made from entirely natural ingredients. From their 100% organic cotton pads and tampons, to their essential oils and daily multivitamins made from the most naturally occurring ingredients, LOLA are striving to set a new standard for women’s health. 

LOLA works to create ongoing relationships with their customers, starting as early as their first periods and into their adult lives. The brand has cultivated a community that welcomes asking the tough and personal questions about women’s health, and conversations that drive product development. LOLA has become woman’s best friend. 

As of 2019 they also joined forces with Period Equity, the policy organization determined to abolish the Tampon Tax, and all the unjust financial tolls it takes on women around the world. 

Kendra Scott

Health, wellness, education, and empowerment are the pillars that Kendra Scott has founded it’s business upon. Ever since designing her first collection of jewelry in 2002, to then opening her first store in 2010, Kendra has held these values close to her heart and still does to this day. Kendra Scott as both a woman and as a business has been intensely dedicated to Philanthropy. 

Through the Kendra Cares Program, which provides children in Pediatric Hospitals the opportunity to design their own custom piece of Jewelry, Kendra Scott has served over 7,500 children and caretakers in over 30 hospitals across the country. In addition to this, Kendra Scott is looking to build a better future for young entrepreneurial women everywhere. 

In September 2019, they launched the Kendra Scott Women’s Entrepreneurial Leadership Institute at The University of Texas at Austin. This program is dedicated to providing courses and workshops that supply a gender enlightened experience, support diversity, and prime the next generation of strong female entrepreneurs to be able to take on whatever hurdles may stand in their way. In addition to this, Kendra Scott has created a campus ambassador program titled Gems, which gives women at Universities all across the country the opportunity to gain valuable networking opportunities as well as tangible, career boosting experience in the fashion, retail, and marketing fields.

ThirdLove 

The antithesis of Victoria’s Secret, ThirdLove is disrupting the world of intimates and changing the dialogue around what a bra should be. With 78 different sizes, ThirdLove has become the most inclusive intimates brand on the market. 

The idea for the company was born when one woman, Heidi Zak, who was fed up with the fact that she owned 12 bras, and not a single one actually fit. Since then, ThirdLove has strived to set a new standard of bra, one that provides women with the comfort and confidence they deserve. 

This mission has resonated with the customers, and cultivated a fantastic community of women who care about rectifying this issue as well. ThirdLove has partnered with renowned organizations such as Soles4Souls, Good360, I Support The Girls, and St. Anthony’s to donate Bras to those who need them. To date, ThirdLove has donated over $20M in bras. 

Let’s listen to women. Let’s respect their intelligence. Let’s exceed their expectations. Let women define themselves.” — Heidi Zak, Co-Founder, ThirdLove 

A Deeper Connection Between Consumers and Brands: Why User Generated Content Should Be Part of Your Social Strategy

Trust has a significant and direct effect on consumers’ intention to buy. Social media, specifically Instagram, is becoming an increasingly strong Direct To Consumer (DTC) sales channel. With more consumers using social media than ever — 3.5 billion to be exact — it’s important to mobilize the marketing power it provides. 

Beyond the experience a consumer may encounter with a brand through different marketing touch points, social media is a powerful tool because it provides a voice that consumers deem more reputable and trustworthy than a banner ad or billboard. People follow their friends, family, and public figures like celebrities and influencers that all have an influence on what and why they buy. 

As consumers browse social media, the content created by people they follow, begins to inform their opinion and ultimately drives their decision to purchase. Ultimately, for consumers, it creates the sense that they have more control over their own purchasing journey because it feels relatable and personalized. 

Given this, brands have two options. They can choose to place paid-ads in their consumers’ newsfeeds, or they can enlist their brand fans to create content that reflects a positive consumer opinion of the brand or product. The choice is clear, given that user generated content (UGC) affects 90% of shoppers’ purchasing decisions. This type of content also tends to be the most engaging, compared to paid-ads. 

This is why brands are relying on UGC to support their word of mouth marketing strategies. People trust real people and real opinions. Especially given the rise of the Influencer (and with it Influencer fraud) over the past several years, social media has provided a platform for brands to heavily influence buying decisions using UGC.

With social media quickly becoming a strong DTC sales channel, more brands are deciding to  invest in UGC. As more content is created and engaged with, the brands gain more earned media — ultimately the most credible form of content for the brand because it is being created by highly satisfied customers. This content, when given increased distribution via social media, will drive higher conversions than any other paid channel. 

According to a study in AdAge, brands that replace their traditional paid media with earned media see their conversion jump from 1% to 5% or higher. Still, many brands are still paying rent to Facebook and Google to drive clicks when they should be focusing on content strategy. Consumer opinion can’t be bought — brands should be investing more in relationships with their brand advocates, as it is ultimately what drives earned media and in turn, deeper connections with the brand and lasting ROI.

UGC is valuable because it broadens the reach of a brand in the most organic way. Consumers want to hear from people with authentic perspectives, who have already experienced a product. 83% of people trust recommendations from someone they know. When a majority of consumers live on social media, it makes sense to engage active users of your product to create and share content about their experience with it — particularly when more than half of these posts are based on a positive experience with a brand or product. UGC humanizes a brand and allows them to create deeper, more emotional connections with consumers and should be used as a way to maintain human touch between brand and consumer. 

Ultimately, UGC humanizes a brand and allows them to forge stronger connections with consumers, and word of mouth plays an integral role in introducing those connections. Having a broad reach with multiple voices advocating for a brand allows them to cultivate stronger relationships with their customers. In an age where social media encourages and fosters consumer trust, it’s important for brands to activate word of mouth through their social media channels in a way that resonates more deeply with consumers. 

4 DTC Brand Communities We Love

Building a brand community is more than just a marketing strategy. Whether based in the physical world or digital, these communities foster authenticity, trust, and loyalty in a brand. 

Online communities are incredibly important when it comes to building brand awareness and driving word of mouth referrals. Each of these components have a role in developing and maintaining meaningful connections with the people who love your brand the most. 

Inviting the consumer into your brand experience removes any layer of separation and allows them to become an advocate for your brand. As the popularity of the brand community continues to rise, we’ve decided to share some of the brand communities we love: 

Sephora

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Beauty is personal, and this has a remarkable influence in beauty brands’ ability to cultivate such strong and active communities. There is so much to love about how Sephora built their Beauty Insider Community. Sephora created an online social platform that provides a unified brand experience for their biggest fans to connect with one another through their love for beauty, skincare, and cosmetics. 

Inside the community, Beauty Insiders post photos, reviews, and recommendations on products or looks they love. They can also chat with other Beauty Insiders to gain inspiration for the next look, product, or tip they want to try. It truly is a hub of knowledge and content that keeps Sephora’s brand community engaged — and it comes with perks. 

Through the community, Beauty Insiders have access to special events, live streams with famous beauty gurus, and exclusive discounts on products. Sephora’s combination of consumer connection, engagement, and rewards is what keeps Beauty Insiders so close to the brand. Sephora’s Beauty Insider Community is truly a culmination of everything that makes a brand community successful. 

Peloton

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Blending together fitness, socialization, and inspiring instructors, Peloton has become a cult brand. They’ve grown a community that promotes the kind of healthy competition that keeps users motivated and coming back for more, right in their own living rooms. 

Through gamification based on personal and social competition, Peloton uses both their equipment and class technology to create a fitness world that is entirely their own. Users hop on their bikes in their own home and connect with people exercising across the globe. Peloton has enlisted approachable and motivational coaches that implore their users to “show up”, motivate them, and consistently invite these users back in to be a part of a larger community. 

With a social integration through Facebook and elements like leaderboards, badges, and challenges, Peloton keeps their users active in their workout and with one another. Everyone is in it together. 

Aerie

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Aerie has always been a brand that represented women’s empowerment, inclusivity, and body positivity. With their #AerieREAL Ambassador community, the brand has taken these ideals a step further by curating a diverse group of women including students, mothers, working professionals, and more. We love #AerieREAL because it’s just that — real. No airbrush, no retouching. It challenges stereotypical standards of beauty, and inspires customers to be their true selves and comfortable in their own skin. 

Not only do their ambassadors live in Aerie products, but are inspired to promote change through Aerie’s mission of empowerment and positivity. Through body positive ad campaigns, inviting customers to tag #AerieREAL in their content, and changing the conversation about beauty standards, Aerie has built a strong community of advocates. 

Hims 

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As telemedicine grows in popularity, Hims is setting itself apart from the rest as one of the fastest growing men’s wellness brands in America. Hims has built an incredible community focused on “empathy first” and breaking the barriers of vulnerability and stigma that surround men’s health. They understand that the stigmas around healthcare, especially when it comes to topics like erectile dysfunction and hair loss, can be difficult conversations to have. That’s why Hims uses real people to drive awareness and create better dialogue around men’s health and wellness. 

Not only is Hims taking an authentic approach to their community by using normal, everyday people to talk about their products — they’re utilizing their community to educate a broader consumer audience. Hims’ blog, Instagram, and other online platforms serve to inform consumers more about men’s health and instills trust in Hims as a leader within the telemedicine space.   

Building Your Community.

What do each of these brands have in common? They invited their biggest fans — real people —  to be a part of their story. So, how can you cultivate your own brand community? Let your fans help you tell your story, engage them, and reward them. Brand communities evoke a more valuable brand experience for your consumers, and strengthens their relationship and loyalty to your brand. 

NEW FEATURE: Advanced Analytics

SocialLadder is excited to announce a new feature that gives more insight into your ambassador community’s performance — our Advanced Analytics Tool!  

Advanced Analytics is an interactive data reporting tool, offering enhanced insights on ambassador performance. This new tool gives HQ admins a visual representation of the overall value their ambassador community is driving. Now, HQ admins are able to drill down into the metrics most important in measuring the success of their community.

Every ambassador, challenge, and reward has a value. Through these new Advanced Analytics, HQ teams are able to slice and dice data to see which ambassadors are driving the most value and which challenges have the highest rates of completion. HQ teams can also gain insight into key metrics like Earned Media Value, Conversion Value, and Ambassador ROI.

All of this data can be accessed in the Administrative Panel in the Reporting Section under “Ambassador Overview Report” and “Challenge Overview Report”.

 

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Ambassador Overview Report

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Challenge Overview Report

 

For more information on SocialLadder’s new Advanced Analytics, request a free demo

Keep Up with These 3 Influencer Marketing Strategies for 2020

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Influencer marketing is an effective and inexpensive way to help increase brand awareness, boost social following and drive more sales. It’s important that you’re building a strategy that includes influencers that align with your brand to create a better experience for your customers.

The strategies below include expert tips that are helpful for building and scaling your Influencer Marketing campaigns.

1. Continue Recruiting…but focus on the Right Recruits

Influencer marketing has no signs of slowing for 2020. The cost per acquisition stemming from Influencer Marketing has been proven to be lower than paid advertising campaigns. But with fake follower counts on the rise and engagement rates declining, make sure you scout for influencers who match your brand and have the highest engagement rates with an audience who will respond to your brand. 

Great content, created by experts is the key. So look for influencers who have high engagement and showcase they are sharing knowledge and you will find the ROI you are looking for, because their followers are interested in the influencers’ content and paying attention to their recommendations.

2. Engagement Trumps Follower Count

This year also marks a rise in paying attention to content creators who have smaller audiences. They often have a more relatable voice and therefore the results convert at a lower cost, but a higher rate. Marketers find themselves asking “What should I be paying for this and was it successful?”

In 2019, there were reports about influencers being too “pay to play” and as a result, were losing the trust of their following. Brands should take a holistic look into their influencers’ earned media value, including insights from each post to see the number of likes, comments, and engagement rate to see how the content is converting from a sales perspective as well. 

Look at your customer base and see who has the highest engagement and lean on them to help your team find new brand fans, evangelize new products, and share positive feedback about your brand to their networks. 

Bottom line, engagement trumps follower count, meaning a micro influencer — or even consumer ambassador — with influence over real people not bots, could be more effective than a more general influencer with 10 times the following.So don’t be afraid to build a bigger community of smaller voices to drive the results you are looking for.

3. Invest In Your Community 

As social media platforms and digital advertising continue to evolve, customers want to hear from relatable influencers who stand behind a brand’s products, services, or mission. Receiving genuine insight from real people, like active customers, resonates with consumers more deeply than a repetitive Facebook ad filling their feeds. 

DTC Trends To Watch in 2020

2020 is here, and a new decade means new trends for direct-to-consumer brands. “DTC” no longer describes solely a means of distribution, but rather, the increasingly holistic value that this type of brand provides to consumers. It’s not just about connecting with consumers through the ease of a direct and online transaction, but connecting with consumers by engaging them and establishing a sense of community. 

So what does this shift mean for brand strategy in 2020?

ACTIVATING THE BRAND COMMUNITY

As value to consumers expands beyond means of distribution, the way that investors value these DTC brands shifts as well. 2019 brought an influx of new DTC brands, unicorns, mergers, and acquisitions that have led investors to look for companies with proven and reliable market potential. 

There is incredible value to be built through establishing and activating your brand community. A strong community is an indicator of organic growth and helps you build and maintain relationships with consumers. Ambassador programs help you promote brand loyalty and incentivize repeat buyers while maintaining a human touch between your brand and your biggest advocates. 

Outdoor Voices, one of the fastest growing DTC athleisure brands, activated their brand community by launching city and college ambassadors and has seen tremendous growth as a result. They invited their community of advocates to share digitally how they live in their brand in the real world, #DoingThings, and established relationships with their most avid consumers, which helped fueled the rise of the OV brand. 

Ambassadors are a cost effective strategy to build relationships with real people that advocate for your brand and exhibit the kind of organic growth that investors are looking for this year. 

EXPERIENCE AND ENGAGEMENT

As DTC companies evolve and begin to use more immersive marketing strategies like word of mouth, we will see them engaging the communities they’ve activated through more engaging and educational efforts. This becomes especially important as we see more DTC lifestyle, wellness, and health brands emerge. Those same brands are shifting their missions toward sustainability, which helps connect to consumers to a greater collective cause. 

DTC intimates brand, Thinx, has made “period-proof” a lifestyle through their mission of sustainability and breaking the taboo around periods. Thinx’s commitment to their mission has allowed them to connect with consumers and cultivate stronger relationships with them, not just as a brand but as a driving force of change within a larger community. Thinx tapped into their ambassador community on college campuses to start a conversation with new consumers, educating them not only on their brand and product, but on how using their product invites them into a larger community of change. 

People want to connect with a brand personally and feel that they are doing good by using a sustainable, ethical product. Engaging consumers in a personal way, like Thinx engaging women to break the taboos around their bodies, and educating them to better understand the value of both your product and mission strengthens consumers’ personal connection to your brand. In 2020, it’s connection that causes conversions. 

AN OMNI CHANNEL APPROACH

Physical and digital will become one unified experience for consumers in 2020. In this new decade, we’ll start to see more DTC brands taking a hyper local approach as they shift away from sole eCommerce strategies to include brick and mortar retail avenues. 

Brand communities that have been activated and engaged are able to take a hyperlocal approach as they have now cultivated a community of advocates that want to talk about their products in the real world and digitally. A hyperlocal, boots-on-the-ground approach is an integral component of this type of shift in strategy. 

“Micromobility” brand, Lime, is taking a hyperlocal approach with real, local ambassadors who are active and enthusiastic users of their electric bikes and scooters to create content and social impact within their communities. As DTC brands begin to live in the real world, they need to be engaging their communities not just online, but through these grassroots efforts as well. 

2020 will see more DTC brands activating and engaging their brand communities to cultivate personal and lasting connections with consumers as they shift into an omni channel approach.

SocialLadder: The Shiny New Asset That Your Sponsors Will Love!

Properties ranging from concerts and festivals to sporting events and local fairs are increasingly facing more scrutiny over sponsorship assets and offerings. They are under constant pressure to provide more value and a concrete measurement of ROI for that value. Rights holders need to take a proactive role in their partners’ success by moving beyond packages that simply provide signage and other standard inventory in favor of imaginative, impactful and measurable engagement assets.

Boots and Hearts, Canada’s largest country music festival did just that. They offered a top tier sponsor, Coleman, the opportunity to name a collection of challenges that were published to ambassadors. Coleman was tagged in all ambassador’s posts, and their affiliation with the festival was shared across all ambassadors’ social accounts. The Official Checklist Challenge (pictured) alone generated over 38,000 impressions for Coleman. Boots and Hearts used the SocialLadder platform to boost their sponsors’ visibility and impact in and around the festival, unlocking increased value and possibilities for strategic upselling of future festival sponsorship packages.

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The SocialLadder technology provides a range of features that properties can take advantage of, and offer as an added value to their sponsorship partners. By offering sponsors access to the power of a SocialLadder ambassador team clients are creating solutions that can drive their sponsors’ business objectives while weaving the sponsor into the fabric of a highly engaged and connected community.

Here are a few ways to leverage SocialLadder ambassador challenges:

  • Sponsored Challenge: Name a set of challenges for a top tier sponsor to increase their visibility and brand awareness amongst the ambassador community. 
  • Sponsor Check-In Challenge: Task ambassadors with attending a Sponsor’s store opening, retail location, or event.
  • Sponsor Survey: Circulate a sponsor’s market survey digitally to a new, engaged, online community. 
  • Share and Sign Up: Drive signups for a sponsor’s blog, mailing list, or newsletter.
  • Sponsor Tags: Don’t forget to instruct ambassadors to tag your title sponsor on their unique content challenges. Imagine being able to report to your sponsor that you generated hundreds of thousands of additional impressions on their behalf!

Add these features into proposals to secure interest from new prospects or into existing agreements to enrich relationships with existing partners. Including sponsor-specific content in your SocialLadder ambassador initiatives, whether online or in the field shows your increased efforts in finding new ways to drive ROI for your partners, and keep them coming back for more.

Enhanced Instagram Features Perfect for Managing Your Influencers

Ambassadors Can Earn Credit for Photos & Videos Previously Posted to Instagram

We just released a new feature that makes completing Instagram challenges even easier. SocialLadder mobile-app users can now select from their past Instagram Gallery posts & videos to complete their Instagram challenges on SocialLadder.

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SocialLadder allows influencers, ambassadors, & all users to complete Instagram challenge by choosing from Instagram gallery, video, or carousel posts that have already been published to their Instagram page.  

Users no longer need to post their content through the SocialLadder app in order to get credit for their Instagram promotions. This is ideal for influencers who are creating high-quality content and sharing from desktop. 

For example, a brand influencer can post directly to their Instagram account from anywhere & submit their user-generated content to their brand managers via SocialLadder Instagram challenges. SocialLadder will instantly verify the content is posted. This allows the influencer to get credit for their required social posts while the brand manager can easily track the social media tasks & engagement history for content created by their influencer team. 

Check out the new feature here 

Contact us for a free demo to see how your influencer team can benefit from this product enhancement.

An Interview with Grace Seekins

Our client success team had a chance to chat with Grace Seekins, who freelances as a festival marketing and community engagement manager. She shares with us the value she finds in overseeing ambassador programs and additional trends in contemporary festival marketing. 

GraceSeekinsWhat’s your name?

Grace Seekins

What’s your title? 

Freelance Festival Marketing/Community Engagement Manager

What’s your role at AC Entertainment?

Grassroots Marketing Manager (Bonnaroo, Forecastle, Railbird)

What was the first festival you attended and what was your favorite thing about it?

In high school I went to Firefly in its first few years – it was my first music festival, my first camping festival, all of the above, and I was totally hooked. I saw music I loved, I discovered incredible new bands, but most of all I found myself surrounded by a bastion of positivity and energy and I was so happy to be a part of a much larger community of people enjoying and engaging with music. This was really the first time I experienced this large scale, music driven community mentality.

How did you get into the festival industry? What’s your favorite thing about your field of work?

When I started learning about and working in the music industry after college I knew I wanted to work towards being involved in festivals because of my interest in the community element of larger scale events. I started working on grassroots marketing and engagement for Bonnaroo thanks to a word of mouth opportunity that popped up and then other clients and contracts came from connections I made therein.

My favorite part of the work is engaging with patrons and fans and getting to talk to them about their festival experience – whether they’ve been coming for years or it’s their first time, it’s so moving to hear about the moments during the weekend that make a difference for them and what an impact the festival experience makes on their life overall.

What value do you feel ambassador programs bring to word of mouth marketing?

I would love to have personal conversations with each and every potential attendee, answer questions, attempt to communicate the breadth of the festival experience..but there aren’t nearly enough hours in the day. Ambassador programs allow this to happen on a smaller scale – our most enthusiastic ambassadors act on the front lines of word of mouth marketing, convincing their friends and classmates and coworkers that this is a weekend that is worth their time and money, an experience that will change their lives for the better.

Are there any ambassadors from your SocialLadder program that stood out? What made them stand out to you? 

In taking a look over the ambassadors that really stood out on the Railbird Festival leaderboard, not only was Tess Anderson (@tesssanderson) the top performing ambassador, but her personal and thoughtful digital presence regarding the festival really caught my eye. Clearly a huge fan of Tyler Childers, she thoughtfully and personally documented her experience over the weekend as a superfan and festival attendee in a way that expressed the level of emotion she felt during the weekend and effect that a weekend of music can have on each of us.

What do you feel is unique about integrating ambassador programs into festival marketing?

There are a few things I really appreciate about the integration of ambassador programs into festival marketing. It gives the most dedicated and committed fans an outlet for their brand enthusiasm and bring them into the fold in a way that makes them a functional part of the marketing effort. It builds community within these fans, providing opportunities for a more unique and involved festival experience. And it renders the festival experience more accessible – budget and monetary accessibility can be a huge stumbling block for many and to provide people with the ability to work for their ticket and other special experiences is so important.

What do you feel is in store for the future of festival marketing?

Outside of the festival weekend, so much of the festival community the rest of the year lives in the digital sphere – Facebook, Instagram, Twitter, Reddit, etc. I would love to see festivals seek to engage with their fanbase and demographic year round in more tangible and experiential ways, whether that be fan meet-ups, sponsored shows, social events, etc. There’s an opportunity here to not only cultivate a dedicated community year round, but to introduce people to the festival and convert potential ticket buyers.

Are there any brands that you feel are disrupting festival marketing with their portfolio of events? What do you feel they’re doing differently?

The events that I’m really curious to learn more about are the artist driven festivals. These teams can tap into existing passionate followings and specifically curate experiences for an existing fanbase and demographic – tailoring the festival based on the artist and what they know resonates with their audience. This, and the inclusion of large scale corporate brands in the festival production space also intrigues me – Amazon’s involvement in Intersect is an example here.

Ambassador Spotlights: Minnesota’s Voyagers on SocialLadder

What’s more hype than an exclusive afterparty or VIP tickets to your favorite festival? Getting these perks for FREE by finishing challenges on the SocialLadder app! Sounds too good to be true, right? We interviewed 3 SocialLadder users from dubstep/glitch-hop artist Minnesota’s ambassador program, the Voyagers, about their rewards experiences like tickets to the Shaky Beats Festival, sold out tickets to the Shaky Beats after party, and 2 VIP tickets to Spring Awakening Festival!

Brody

How did you find out about SocialLadder?

I found out about it through a music festival in Minnesota called SubOctave.

Did you start the Minnesota Facebook page?

Yes I did. So, I’ve known Minnesota for probably 6+ years, and we’ve met by this point… I started working for his promo team as a street team member. They got me to work for one of his shows and got me backstage. Then on, they treated me like family. I started seeing all of these other artists coming out with Facebook groups and I was like, he kinda deserves one just as much as anyone else does. From then, it’s just been growing and growing.

Would you call yourself the first “official” Voyager?

Yes I am! I would call myself the first voyager

What reward did you earn via the Minnesota’s Voyagers program on SocialLadder?

2 VIP Spring awakening tickets. Spring Awakening is actually the first festival I’ve ever been to! To see [Minnesota] there was awesome, especially with the VIP experience– it was well worth it… Minnesota played one of the biggest stages in the festival, and later on in the night, he ended up playing at a stage that looked like a small dome. To see him play on that big stage and then end up going to a smaller stage was odd but awesome.

How would you describe your SocialLadder experience?

I like it! It’s very laid back and easy to use. The app itself is very user-friendly.  I think the amount of points for each thing I’m supposed to do were just right. I kinda wanna see if any other festivals this year are using it.

Would you do it again/recommend it to a friend?

Definitely. As long as you’re getting what you need to get done and logging it in every week, you’ll definitely get something beneficial out of it!

Are you using SocialLadder for anything other than Voyagers?

No, but I definitely would be interested in seeing what other festivals are partnered with SocialLadder. It’s a good way for people to get the opportunity to attend events if they don’t have the money to go! !

 

Samantha

How did you find out about SocialLadder?

I was originally part of this marketing group that did festival and concert promotions [using] the SocialLadder app.

How long have you been following Minnesota/been a Voyager?

I’ve been following Minnesota since probably 2013…I’ve seen him probably close to 20 times. I found his Facebook group in my suggested pages, and  have been pretty active in that group for a couple years now.

What did you win?

Shaky Beats After Party tickets! Just the fact that I won tickets is awesome by itself. I was actually planning to buy tickets, but they literally sold out the day they went on sale. I was so heartbroken… So being able to win tickets was really really cool! I’ve never been to such a crazy after party like that. Not only did Minnesota play a really awesome set, he brought out Buku, who’s one of my absolute favorite producers, and Space Jesus, who’s one of my favorites as well, and they did this whole trio back-to-back thing that was really cool. I could tell that they were just having fun. I was front row the entire time, and it just looked like they were just friends partying and everyone was throwing down.

How would you describe your SocialLadder experience?

I definitely think it was more than fair. Minnesota’s my favorite DJ so I already constantly post stuff on my facebook and instagram about him, so being able to use SocialLadder to be rewarded for that is really cool. Those points added up really fast, too, like I didn’t feel like I was putting a large amount of effort into it. It only took a few minutes to do the fb/insta postings, so I thought it was definitely more than fair, especially to get tickets to a sold out show. That’s really awesome!

Would you do it again/recommend it to a friend?

I’m actually using SocialLadder right now for Imagine Fest, and I know two other friends that are doing that, and I couldn’t recommend SocialLadder more to everyone. I’ve told all my friends, and I posted on my facebook asking people to join Minnesota’s Voyagers. I’d definitely do it again!

 

Gregory

How did you find out about SocialLadder?

Minnesota’s Facebook page  posted in the Voyagers group stating they were going to start an Ambassador program, and then linked it. That’s the first I’d heard of it.

How long have you been following Minnesota/been a Voyager?

I’ve been listening to Minnesota for five years I’d say… he blew me away the first time I saw him, and I haven’t stopped following him since.

What did you win?

Shaky Beats tickets! Shaky Beats was really awesome! I actually woke up that day with a stomach virus, but they were free tickets so I wasn’t about to let them go to waste. We went in and we had a great time. They gave me two tickets, so I took my best friend with me. We went and saw G Jones and Minnesota that day–both really good shows. We also saw Minnesota again later at the afterparty.

Have you ever been to an afterparty like that?

I liked [the afterparty] more than Shaky Beats! I’m a big Thriftworks as well and he opened and then we had Minnesota play. Minnesota also had Space Jesus and Buku come out and play with him. They all did like a little back-to-back, so that made it better!

How would you describe your SocialLadder experience?

Gregory: So far I think it’s been pretty awesome. I think the whole concept, the way it’s been set up is pretty great. All the challenges that they issue are all relatively simple. I’ve never really seen anything that’s beyond what I can do just with a phone in my hand. I already got tickets to Shaky Beats as a reward and it’s been two months.

Would you do it again/recommend it to a friend?

Yeah! They have a thing where you can send invites to people. I send them out all the time as much as I can. Why pass on getting something for free for something you’re probably already doing anyway? I already post Minnesota stuff because I’m a Minnesota fan.

Are you using SocialLadder for anything other than Voyagers?

I haven’t seen anything else really that has pushed using it, but I would certainly do it if the opportunity came up!