SocialLadder Blog - Ambassador Spotlight



Welcome back to our Ambassador Spotlight series! We’re featuring the top ambassadors of various programs from all around the SocialLadder ambassador network to give our ambassadors a chance to tell everyone about their memories, interests and passions – all of the things that fuel awesome communities and experiences!


New Spotlight Ambassadors are selected each month. Be sure to keep up with the top tier of ambassadors and you could be featured next!

This month’s Spotlight Ambassador is Flo!

We got the chance to talk with Flo and find out a little bit about her and her favorite festival experiences!



It’s hard to choose my best festival experience. I would say it’s the time when my friends and I are together and all experience surreal moments filled with love and magical music. It’s this overwhelming feeling you get in your heart that give us all goosebumps under the skin. There really are no words to describe the feeling. Those are the moments I live for.  This year at Okeechobee music festival, all of my friends and I were together watching Tipper from afar. A couple of us split up and decided to go deep into the crowd. We were lost in the sauce. The few of us who went in got stuck close to the stage and we couldn’t move any further so we started dancing and jumping around. We were having a blast and then we stopped to look around and it was our whole group! We somehow all separated through thousands of people and were magically pushed all back together. We looked around and it was a huge party with everyone we loved. I will never forget that moment.


My favorite part about being an ambassador is being able to share these experiences with people who have never been to a festival before. It’s bringing people who don’t feel they fit into “normal life” into a place where they are loved and accepted. I also learn things about festivals that I didn’t know myself.


Don’t spam. Be yourself and be real. Share your experiences from the heart. Even offer a gift in exchange for someone using your code. And be honest; people respect that.

My favorite part of going to festivals are sharing the above experiences with the people I love and meeting new friends every time. Oh, and the food is always amazing!!!


You can go follow Flo on Instagram at @cosmic__confusion!



This past February has been an exciting one for SocialLadder! We launched ambassador programs for some really awesome events this month. There was a broad spectrum of events, ranging from music festivals to photography competitions.  Check them out below!


PhotOlympic 48-hour Photo Competition

The PhotOlympic 48-hour photo competition, headquartered in New York City, is a competition that challenges photographers to capture 24 themes in 24 photos within the span of 48 hours. This event was started in 2009 as a local event, and has since morphed into a worldwide phenomenon. Want to join the PhotOlympic 48-hour Photo Competition ambassador program? Click here!


Fabolous vs Jada Kiss – Freddy vs Jason

Fabolous vs Jada Kiss – Freddy vs Jason has been a long-awaited live in concert  event. Hosted in Newburgh NY, this concert is a collaboration between two hip-hop icons. Organized by Komrad Promotions, this is going to be a legendary performance you will not want to miss. Want to join the Fabolous vs Jada Kiss – Freddy vs Jason ambassador program? Click here!


Merthyr Rising Festival 2018

Merthyr Rising, located in the United Kingdom, is a 3-day festival that celebrates the working class and the resistance at the location where the red flag was born. This is a festival that is filled with appreciation of music and the arts, as well as Welsh history. Want to join the Merthyr Rising ambassador program? Click here!


First Festival 2018

Celebrating its 4th year, First Festival is filled to the brim with music, desserts and drinks. Located in Sacramento, California, this two-day festival features four outdoor stages and one indoor stage that house a variety of shows,ranging from comedy to DJ dance parties. Want to join the First Festival Ambassador program? Click here!


Metropolis 2018

Metropolis 2018, located in Auburn, California, is a two-day music festival that features amazing artists and music from multiple EDM subgenres. Want to join the Torque Events  ambassador program to earn rewards for future events like Metropolis? Click here!


SocialLadder December RoundUp

Monthly Festival Round-Up: DECEMBER 2017

We’ve been hard at work this December and there are a bunch of new events that we’re extremely excited to announce!

We’ve launched ambassador programs for a number of events, ranging from concerts to food truck festivals and all the way to comicon-style events. Here’s a brief list of some of the most interesting events SocialLadder has launched ambassador programs for in December:


Road To One City: Oklahoma City

This awesome event is actually the second stop on EDM DFW’s journey to One City Music & Art Festival! During this stop on the voyage, One City is bringing a combination of energies from Jazz, Hip-hop and EDM to the table and are donating the proceeds of the event to the City Rescue Mission food and supply drive. If you want to join the Road To One City: Oklahoma City ambassador program, click here.


Lakes Jam

Lakes Jam is an annual country and rock festival that’s hosted in the beautiful lakes area scenery of Brainerd, Minnesota. Lakes Jam has consistently boasted strong lineups year after year, with some of the best country artists in the country coming to Minnesota each year! They’ve previously hosted big names like Toby Keith, Bret Michaels, Survivor, Styx, Whiskey Myers, Lee Brice, Chris Hawkey, Maggie Rose, Clay Walker and more! If you want to join the Lakes Jam ambassador program, click here.


Space City Food Truck Festival

Formerly known as the Space City Food Truck Party, this is the 3rd consecutive year that this awesome two-day food truck festival has been hosted in Houston, TX! This great food truck festival boasts two stages with live performances that combine the brilliant sounds of R&B and Hip-Hop with the joy of incredible food served from over two dozen trucks! If you want to join the Space City Food Truck Festival ambassador program, click here.



Nerdfest is a small, comicon-type celebration of nerd culture and visual storytelling that is hosted in San Francisco, CA. This awesome event has endless food and drinks, a DJ set, Lightsaber performances and also features a lengthy list of live performances by comedians, speakers, game makers, filmmakers and more! If you want to join the Nerdfest ambassador program, click here.


Vipers Pro Basketball

The Libertyville Vipers are a professional basketball team that plays in the American Basketball Association -the largest and most diversified professional sports league in the US. The league plans to expand to over 100 teams and in order to deliver sports entertainment on a community level On top of all that, proceeds go to a good cause! The Vipers will be donating time and money to local Illinois charities! If you want to join the Vipers Pro Basketball ambassador program, click here.

SocialLadder Blog - Ambassador Spotlight

SocialLadder Ambassador Spotlight: Aaron Corbett


Welcome back to our Ambassador Spotlight series! We’re featuring the top ambassadors of various programs from all around the SocialLadder ambassador network to give our ambassadors a chance to tell everyone about their memories, interests and passions – all of the things that fuel awesome communities and experiences!

New Spotlight Ambassadors are selected each month. Be sure to keep up with the top tier of ambassadors and you could be featured next!

This month’s Spotlight Ambassador is Aaron!


SocialLadder Ambassador Spotlight: Aaron Corbett


Aaron is one of the top Ambassadors for Lights All Night 2017, and he recently became the first SocialLadder ambassador to earn 1,000,000 challenge points! We got the chance to catch up with Aaron and hear some of his thoughts on his experience as a top-ranking ambassador.

So, Aaron – tell us about yourself!

“I️ love festivals, obviously! I️ spend a good portion of my time and money on them, mainly because I always seem to have an awesome time when I attend them. The music, the people, the vibes –  they’re just awesome! In my free time, I️ enjoy working on cars!

What has been your best festival experience?

Best festival experience was falling in love with dubstep at Lost Lands this year.


What is the best part of being an ambassador?

“The best part of being an ambassador is getting a chance to be a part of the festival – not just being an attendee, but helping make the festival what it is!”


What are some tips you have for people starting up and want to sell more tickets?

“When talking to people about the festival, just explain why you want to go and why you’re excited about it. that’s the easiest way to promote because people will want to go if they can tell you’re excited about it!”
Aaron is in it for the awesome music, vibes, and people. You can follow Aaron on Instagram over at @aaron_corbett!


SocialLadder Blog - Meet SocialLadder Team!

Meet The SocialLadder Team: Jake

Meet Jake – the first team member to be featured on our new SocialLadder “Meet the Team” series! We got the chance to sit down with him, ask him some questions about work & life, and find out what makes him tick!




The thing I like most about working at SocialLadder is the excitement! There’s an awesome sense of motivation that I get from feeling like there’s always something big around the corner – the excitement that I get from our roadmap and the energy of the team around me keeps me motivated!”



“I take the train into work, so I get oriented with some sort of audio – music, podcasts, poetry – that gets me into the zone to work (along with some coffee). From there, I wear a lot of hats here – managing the office, helping oversee account delivery, recruitment, etc. That keeps things varied from day to day! The constant is usually taking a little time off in the middle of the day to grab a delicious lunch special in Chinatown.”



“It’s not all that interesting to me, but most people are interested to know that I love to make music! Whether I’m playing with a band or making music on my computer, I’m constantly thinking about writing music. It’s definitely fun to be able to play a sax solo!”



“I’m very lucky to have been given all the opportunities I have had in my life; the biggest challenge I’ve faced has definitely just been making it through all of my schooling, though. I had a tough time in high school being motivated to do any work at all – even in college, I was just way too off-the-wall to sit still in a lecture. So I’m very proud that I was able to reel myself in and become a more organized and hardworking person!”



“I used to play lacrosse, which I was pretty good at, but I really soured on it because of the sort of hardcore team-sports hierarchy. So I played more golf, which I soured on because I started caddying, and the last thing I wanted to do was go back out on the course! I like to play pick-up basketball, but my real favorite sport is probably football – I’m a fanatic, and I love to stay up-to-date on all things NFL when the season is in swing. Go Eagles!”



“I really listen to everything – my grandpa gave me a love of jazz like Louis Jordan, my dad gave me a love of classic rock like Santana & Grateful Dead, and I personally love to make hip-hop and experimental electronic music. But right now, my favorite stuff is anything disco-related – French house, nu-disco, and even just the straight-up old school stuff. It’s the best dancing music!”



“I have a couple favorite foods to eat, and most of them are seasonal, but almost all of them are soup! I like spicy gazpacho in the summer, and something hearty with noodles like pho or laksa when it’s cold out. I also really like pasta – ravioli stuffed with seafood or some gnocchi are personal favorite eats. My favorite dish to cook is tonkatsu – Japanese fried pork. I have a soft spot for anything fried! My girlfriend & her family taught me to make fried Vietnamese spring rolls, which are super-delicious!”



“The best concert I’ve ever attended was Flying Lotus – I’ve seen him twice, and I think he’s just on a completely different level than anyone else in the world when it comes to creating mind-blowing music with a computer. He’s also linked up with crazy graphics artists, so the whole concert experience with him is just insane. If you can ever catch him on tour, I highly recommend it!”



“If there was a movie about my life, the only person I could trust to make me interesting on the screen would be Christian Bale! I’d probably end up seeming like a psychopath, but that’s okay. He’s absolutely my favorite actor! Close second would go to Tom Hardy, but he’s a couple sizes too buff to play me!”



“I would love to interview Wallace Stevens – I love poetry, his especially. He was also just a fascinating person – on the way to becoming a legendary modern poet, he lived and worked at an insurance company for his whole life! Similarly, William Carlos Williams, who worked as a physician. Both would have a lot to say about the sort of abstract philosophical world of poetry colliding with “normal” everyday life, I think.”

snowbass festival

Festival Announcement: SocialLadder has teamed up with SnowBass!

SocialLadder is excited to announce that we’ve partnered with Outlaw Events to promote this year’s SnowBass Festival!

SnowBass is a unique festival in the Netherlands that occurs just outside of Amsterdam and combines some of the greatest things in the world: snow games, music, beer and great people! This awesome event provides attendees with several beer gardens, incredible food, a selection of winter sports to play and 3 different heated music-listening areas!

This year’s lineup includes a variety of artists, specializing in all different kinds of electronic music so that attendees can listen to whatever music their hearts and ears desire. Snowbass 2018 has Darkraver, Dr. Rude, Dr. Phunk, The Viper and Deepack making appearances in the “freestyle” section; E-Force, Adrenalize, Sub Sonik, Devin Wild, Keltek and Rvage are performing in the “hardstyle” area and Bass-D, Catscan, Pavo, Gizmo, Bountyhunter and Backfire set to play in the third area!

Already excited? SocialLadder has a number of awesome rewards that Snowbass ambassadors can start working towards! For this year’s festival, ambassadors can redeem points for food tokens, beverage tokens and even free tickets to the festival! So if you want to hook your friends up with discounts on their tickets and get rewarded on the way, join the ambassador program and start earning points today!  

SocialLadder ambassador program event round-up for November

Monthly Festival Round-Up: NOVEMBER 2017

This past month has been an awesome one here at SocialLadder!

We’ve been hard at work this November and there are a bunch of new events that we’re incredibly excited to announce! We’ve launched ambassador programs for a variety of events, ranging from concerts to margarita festivals, all the way to hip-hop themed yoga classes.

Here’s a brief list of some of the most interesting events SocialLadder has launched ambassador programs for in November: 

Rakastella by Innervisions & Life And Death:
  • Rakastella is an incredible music and arts festival hosted in breathtaking Virginia Key Beach in Miami, Florida. For 2 entire days, attendees get to immerse themselves in hours of house music and can enjoy the spectacular scenery of the Miami coastline. If you want to join the Rakastella ambassador program, click here.   
The Pavilion @ Pan Am:
  • The Pavilion is a nightclub in downtown Indianapolis, Indiana that plays host to big-time musical acts and some incredible themed parties. In the past year alone, they’ve had several big names perform, including Migos, Tiesto, Borgore, Louis The Child, NGHTMRE, Cash Cash, Yellow Claw and more! If you want to join The Pavilion @ Pan Am ambassador program, click here
Tampa Bay Margarita Festival:
  • Every May, one of Florida’s biggest margarita festivals in the US takes place in the beautiful city of Tampa Bay! This incredible margarita festival only employs professional bartenders and only use fresh fruits and cane sugar in all their margaritas!  If you want to join the Tampa Bay Margarita ambassador program, click here.
312 NYE:
  • 312 NYE is one of the biggest New Year’s Eve events going on in the Chicago area this year! This insane party is being hosted at ‘Moonlight Studios’ nightclub and offers attendees 4 stages of live music, some incredible DJ’s from all over the world and an all-night open bar on the nightclub’s roof-deck! If you want to join the 312 NYE ambassador program, click here
One Magical Weekend:
  • For almost 30 years, 1MW has attracted thousands of people from the LGBT community for this awesome event! For 3 entire days, attendees get to party their pants off and see some of this year’s best international DJ’s in Disney’s Typhoon Lagoon Waterpark.  If you want to join the One Magical Weekend ambassador program, click here.  
Namasdrake: Drake Yoga – Austin, Tx:
  • Have you ever wanted to combine your love of hip-hop and yoga? Namasdrake is a unique, Drake- themed yoga class where attendees can relax and stretch to the sounds of Drake’s soothing Canadian voice, while receiving yoga tips from a professional! If you want to join the Namasdrake ambassador program, click here
Downtown Crawlers:
  • Downtown Crawlers are a group in Tampa, FL who host monthly bar crawls all around the Tampa and St. Petersburg areas! They regularly have awesome themes for their bar crawls and always have a list incredible bars on their list of nightly destinations!  If you want to join the Downtown Crawlers ambassador program, click here
TrEat Me Fest:
  • TrEat Me Fest is a one day food festival in Chicago that encourages people and their friends to come down, relax and enjoy some delicious treats made by local food companies! If you want to join the TrEat Me Fest ambassador program, click here.


Cramer on SocialLadder: "Must Use Tool"

Cramer: SocialLadder a “Must Use Tool” For Audience Acquisition just featured SocialLadder in an awesome article highlighting some of the best marketing tools available for driving audience acquisition!

Many brands invariably end up advertising to a limited group of people, in the same exact ways, failing to successfully reach new audiences. As a result, marketing efficiency produces diminishing returns and it becomes exceedingly difficult for brands to expand the audience they appeal to. Because of this, brands are having to find new and original ways to successfully reach audiences that traditional marketing efforts would usually leave untouched.

SocialLadder offers a unique way to appeal to an untapped audience and turn your biggest fans into effective ways to spread your brand’s message by allowing those fans to easily become brand ambassadors. Those ambassadors can then be incentivized to sell tickets for events, drive brand engagement on various social media platforms and spread the word about the event to an audience which would have been left untapped by traditional brand channels. Alana Bly, SocialLadder Co-Founder, explained why SocialLadder works as effectively as it does: “Consumers are immune to traditional advertising and increasingly prefer to discover new brands and events via people they trust, so SocialLadder makes word-of-mouth recommendations scalable for event organizers and brands of all sizes. Pretty much all events struggle with engaging their audience after an event is over. SocialLadder rewards fans for creating content that captures the ‘after glow’ of the event and this user-generated content ultimately helps attract a new audience for the following next year.”

If you’d like to read more about driving audience acquisition beyond your main brand channels, click here!

SocialLadder Ambassadors Give Back

Something Wicked Recap: SocialLadder Ambassadors Give Back

SocialLadder was lucky enough to be able to pair up with Disco Donnie Presents to promote this year’s Something Wicked Halloween Festival!


Over the past few years, Something Wicked has hosted a VERY long list of impressive headliners, including Diplo, DJ Carnage, Hardwell, Excision, DJ Snake, Steve Aoki, Borgore, Cash Cash, The Chainsmokers, 3LAU and more! With such a strong list of headliners year after year, Something Wicked has become one of the top Halloween events going on throughout the entire United States.


This year, Something Wicked had another awesome group of artists that played this Halloweekend – featuring Above & Beyond, Marshmello, NGHTMRE, Tiesto, Zed’s Dead, RL Grime, Elephante, Ganja White Night, Hippie Sabotage, San Holo, Tritonal and What So Not. The turnout for Something Wicked was incredible, thanks to the the stellar lineup, perfect weather, and also the efforts of the SocialLadder ambassador team!


Something Wicked’s ambassadors did more than just promote the show this year, however. They also helped give back to Texas by driving promotion for Something Wicked’s charity efforts, which ultimately raised more than $165,000 for charities supporting Hurricane Harvey relief efforts.


Donnie Estopinal – CEO of Disco Donnie Presents, the promotion company who represent Something Wicked, commented on the charitable actions: “Harvey was a devastating storm, and our hearts and minds go out to the millions affected, including the thousands of our fans in Texas along with their families…We know these charities excel at swiftly putting relief donations to work in the areas they’re needed most. It is in times of need that we discover the full impact of the electronic music fan community.”

Read more about what he had to say here.


Details of the donations included “significant donations” from headliners Above & Beyond, Tiesto and Marshmello, a $95,000 artist donation program to fund the Houston Food Bank, a $25,000 donation to the Salvation Army, a $15,000 donation to Houston Food Bank (from a Sept. 29th benefit concert) and a $5,000 donation to Habitat for Humanity! On top of that, Something Wicked organized a food drive at the festival gates and provided labor donations to Habitat for Humanity throughout the week of the festival.


If you want to become a part of the Disco Donnie Present ambassador team and take part in future events, click here:


SocialLadder Featured on

SocialLadder’s recent Eventbrite partnership announcement has been featured on! Check out the story on their site, or read the text here:

SocialLadder, the Philadelphia-based live-events network marketing company, announced Wednesday that it’s partnering with Eventbrite, the event and ticketing platform, to integrate SocialLadder’s online ticketing technology with its comprehensive brand ambassador management system.

“Our partnership with Eventbrite means that the world’s largest ecosystem of event organizers can now discover new fans and seamlessly access the power of word-of-mouth marketing to increase tickets sales and drive buzz,” said Raavi Iqbal, CEO and cofounder of SocialLadder.

This is the first on-platform extension for an ambassador marketing program to be built on Eventbrite’s third-party API. The integration allows event organizers to activate peer-to-peer marketing in one click by giving them direct access to SocialLadder’s network of on-demand ambassadors, and enabling attendees to secure tickets where they hear about most events, from their friends.

“Eventbrite is focused on helping event organizers sell more tickets, and making the process of buying tickets as easy as possible, regardless of where people discover those events,” said Scott Van Brunt, head of partnerships at Eventbrite. “Events are inherently social, and the integration with SocialLadder helps event creators sell out their shows by tapping into the networks of the most influential fans through the power of ambassador programs.”