snowbass festival

Festival Announcement: SocialLadder has teamed up with SnowBass!

SocialLadder is excited to announce that we’ve partnered with Outlaw Events to promote this year’s SnowBass Festival!

SnowBass is a unique festival in the Netherlands that occurs just outside of Amsterdam and combines some of the greatest things in the world: snow games, music, beer and great people! This awesome event provides attendees with several beer gardens, incredible food, a selection of winter sports to play and 3 different heated music-listening areas!

This year’s lineup includes a variety of artists, specializing in all different kinds of electronic music so that attendees can listen to whatever music their hearts and ears desire. Snowbass 2018 has Darkraver, Dr. Rude, Dr. Phunk, The Viper and Deepack making appearances in the “freestyle” section; E-Force, Adrenalize, Sub Sonik, Devin Wild, Keltek and Rvage are performing in the “hardstyle” area and Bass-D, Catscan, Pavo, Gizmo, Bountyhunter and Backfire set to play in the third area!

Already excited? SocialLadder has a number of awesome rewards that Snowbass ambassadors can start working towards! For this year’s festival, ambassadors can redeem points for food tokens, beverage tokens and even free tickets to the festival! So if you want to hook your friends up with discounts on their tickets and get rewarded on the way, join the ambassador program and start earning points today!  

The ambassador program event round-up logo for the month of November

Monthly Round-Up: November

This past month has been an awesome one here at SocialLadder! We’ve been hard at work this November and there are a bunch of new events that we’re incredibly excited to announce! We’ve launched ambassador programs for a variety of events, ranging from concerts to margarita festivals, all the way to hip-hop themed yoga classes. Here’s a brief list of some of the most interesting events SocialLadder has launched ambassador programs for in November:

Rakastella by Innervisions & Life And Death:

  • Rakastella is an incredible music and arts festival hosted in breathtaking Virginia Key Beach in Miami, Florida. For 2 entire days, attendees get to immerse themselves in hours of house music and can enjoy the spectacular scenery of the Miami coastline. If you want to join the Rakastella ambassador program, click here.   

The Pavilion @ Pan Am:

  • The Pavilion is a nightclub in downtown Indianapolis, Indiana that plays host to big-time musical acts and some incredible themed parties. In the past year alone, they’ve had several big names perform, including Migos, Tiesto, Borgore, Louis The Child, NGHTMRE, Cash Cash, Yellow Claw and more! If you want to join The Pavilion @ Pan Am ambassador program, click here

Tampa Bay Margarita Festival:

  • Every May, one of Florida’s biggest margarita festivals in the US takes place in the beautiful city of Tampa Bay! This incredible margarita festival only employs professional bartenders and only use fresh fruits and cane sugar in all their margaritas!  If you want to join the Tampa Bay Margarita ambassador program, click here.

312 NYE:

  • 312 NYE is one of the biggest New Year’s Eve events going on in the Chicago area this year! This insane party is being hosted at ‘Moonlight Studios’ nightclub and offers attendees 4 stages of live music, some incredible DJ’s from all over the world and an all-night open bar on the nightclub’s roof-deck! If you want to join the 312 NYE ambassador program, click here

One Magical Weekend:

  • For almost 30 years, 1MW has attracted thousands of people from the LGBT community for this awesome event! For 3 entire days, attendees get to party their pants off and see some of this year’s best international DJ’s in Disney’s Typhoon Lagoon Waterpark.  If you want to join the One Magical Weekend ambassador program, click here.  

Namasdrake: Drake Yoga – Austin, Tx:

  • Have you ever wanted to combine your love of hip-hop and yoga? Namasdrake is a unique, Drake- themed yoga class where attendees can relax and stretch to the sounds of Drake’s soothing Canadian voice, while receiving yoga tips from a professional! If you want to join the Namasdrake ambassador program, click here

Downtown Crawlers:

  • Downtown Crawlers are a group in Tampa, FL who host monthly bar crawls all around the Tampa and St. Petersburg areas! They regularly have awesome themes for their bar crawls and always have a list incredible bars on their list of nightly destinations!  If you want to join the Downtown Crawlers ambassador program, click here

TrEat Me Fest:

  • TrEat Me Fest is a one day food festival in Chicago that encourages people and their friends to come down, relax and enjoy some delicious treats made by local food companies! If you want to join the TrEat Me Fest ambassador program, click here.

 

Cramer: SocialLadder a “Must Use Tool” For Audience Acquisition

Cramer.com just featured SocialLadder in an awesome article highlighting some of the best marketing tools available for driving audience acquisition!

Many brands invariably end up advertising to a limited group of people, in the same exact ways, failing to successfully reach new audiences. As a result, marketing efficiency produces diminishing returns and it becomes exceedingly difficult for brands to expand the audience they appeal to. Because of this, brands are having to find new and original ways to successfully reach audiences that traditional marketing efforts would usually leave untouched.

SocialLadder offers a unique way to appeal to an untapped audience and turn your biggest fans into effective ways to spread your brand’s message by allowing those fans to easily become brand ambassadors. Those ambassadors can then be incentivized to sell tickets for events, drive brand engagement on various social media platforms and spread the word about the event to an audience which would have been left untapped by traditional brand channels. Alana Bly, SocialLadder Co-Founder, explained why SocialLadder works as effectively as it does: “Consumers are immune to traditional advertising and increasingly prefer to discover new brands and events via people they trust, so SocialLadder makes word-of-mouth recommendations scalable for event organizers and brands of all sizes. Pretty much all events struggle with engaging their audience after an event is over. SocialLadder rewards fans for creating content that captures the ‘after glow’ of the event and this user-generated content ultimately helps attract a new audience for the following next year.”

If you’d like to read more about driving audience acquisition beyond your main brand channels, click here!

SocialLadder Garners Top Prize at Lion’s Den Pitch Competition

On November 1st, the Philadelphia Alliance for Capital and Technologies (PACT) kicked off its prestigious Capital Conference, known for linking entrepreneurial superstars and big-name venture capitalists. The next day. the conference continued on to the highly-anticipated Lion’s Den pitch competition.

 

The Lion’s Den pitch competition began with a total of 45 different startups that were each given around 15 minutes to pitch their idea and answer questions about their company in front of a five judge panel, in hopes of advancing to the official Lions Den conference later in the day.

Picture2PT2

 

Of those 45 companies hoping to progress to the official pitch competition, only 3 startups were invited to present in the next round: Roundtrip, Statum Health and SocialLadder.

 

After presenting again, this time in front of both the judge panel and the conference audience, the two winners of the competition ended up being two startups working out of Philadelphia Media Network’s Project Liberty Incubator. Together, they were granted over $1 million by the judges. Statum Health was granted a total of $250,000 from three of the five investor-judges, while SocialLadder was granted a total of $800,000 by all 5 of the investor-judges – the largest amount that has ever been granted in the history of the Lion’s Den competition!

 

SocialLadder Co-founder Raavi Iqbal commented on how the recent victory will help propel the startup to where they want to be as a company, stating: “We’ve been in diligence with angel groups right now…This will help us move the diligence process faster.”

 

After the event, PACT CEO Dean Miller praised the companies who came to present, stating that he saw “great energy from the companies pitching at the event.” Miller followed furthered those comments, also explaining that he believes “the winning companies and their diverse founding teams are indicative of a promising, more diverse next generation of entrepreneurs.” [https://technical.ly/philly/2017/11/06/statum-health-socialladder-pact-lions-den/]

 

Something Wicked Recap: SocialLadder Ambassadors Give Back

SocialLadder was lucky enough to be able to pair up with Disco Donnie Presents to promote this year’s Something Wicked Halloween Festival!

 

Over the past few years, Something Wicked has hosted a VERY long list of impressive headliners, including Diplo, DJ Carnage, Hardwell, Excision, DJ Snake, Steve Aoki, Borgore, Cash Cash, The Chainsmokers, 3LAU and more! With such a strong list of headliners year after year, Something Wicked has become one of the top Halloween events going on throughout the entire United States.

 

This year, Something Wicked had another awesome group of artists that played this Halloweekend – featuring Above & Beyond, Marshmello, NGHTMRE, Tiesto, Zed’s Dead, RL Grime, Elephante, Ganja White Night, Hippie Sabotage, San Holo, Tritonal and What So Not. The turnout for Something Wicked was incredible, thanks to the the stellar lineup, perfect weather, and also the efforts of the SocialLadder ambassador team!

 

Something Wicked’s ambassadors did more than just promote the show this year, however. They also helped give back to Texas by driving promotion for Something Wicked’s charity efforts, which ultimately raised more than $165,000 for charities supporting Hurricane Harvey relief efforts.

 

Donnie Estopinal – CEO of Disco Donnie Presents, the promotion company who represent Something Wicked, commented on the charitable actions: “Harvey was a devastating storm, and our hearts and minds go out to the millions affected, including the thousands of our fans in Texas along with their families…We know these charities excel at swiftly putting relief donations to work in the areas they’re needed most. It is in times of need that we discover the full impact of the electronic music fan community.”

Read more about what he had to say here.

 

Details of the donations included “significant donations” from headliners Above & Beyond, Tiesto and Marshmello, a $95,000 artist donation program to fund the Houston Food Bank, a $25,000 donation to the Salvation Army, a $15,000 donation to Houston Food Bank (from a Sept. 29th benefit concert) and a $5,000 donation to Habitat for Humanity! On top of that, Something Wicked organized a food drive at the festival gates and provided labor donations to Habitat for Humanity throughout the week of the festival.

 

If you want to become a part of the Disco Donnie Present ambassador team and take part in future events, click here: https://goo.gl/JjiWcy

 

SocialLadder Featured on Philly.com

SocialLadder’s recent Eventbrite partnership announcement has been featured on philly.com! Check out the story on their site, or read the text here:

SocialLadder, the Philadelphia-based live-events network marketing company, announced Wednesday that it’s partnering with Eventbrite, the event and ticketing platform, to integrate SocialLadder’s online ticketing technology with its comprehensive brand ambassador management system.

“Our partnership with Eventbrite means that the world’s largest ecosystem of event organizers can now discover new fans and seamlessly access the power of word-of-mouth marketing to increase tickets sales and drive buzz,” said Raavi Iqbal, CEO and cofounder of SocialLadder.

This is the first on-platform extension for an ambassador marketing program to be built on Eventbrite’s third-party API. The integration allows event organizers to activate peer-to-peer marketing in one click by giving them direct access to SocialLadder’s network of on-demand ambassadors, and enabling attendees to secure tickets where they hear about most events, from their friends.

“Eventbrite is focused on helping event organizers sell more tickets, and making the process of buying tickets as easy as possible, regardless of where people discover those events,” said Scott Van Brunt, head of partnerships at Eventbrite. “Events are inherently social, and the integration with SocialLadder helps event creators sell out their shows by tapping into the networks of the most influential fans through the power of ambassador programs.”