How To: Sell Out Your Conference!


How do you sell out a conference? Your strategies might differ from those employed by other types of events. In this post, SocialLadder will provide you with some tips and tricks for conference promotion that will have you on your way to selling out your event!

  • Start Early: Everything should start early: planning, organizing, and promoting. If you have your marketing materials in place ahead of time, you can start offering early bird tickets; it gets people thinking and talking about your event, and also gives the event-goers who already know that they would like to attend the chance to get purchasing tickets off of their to-do list.

  • Offer Cheap Ticket Options: Conferences tend to fall on the more expensive side, so promoting discounted or cheap tickets is a good way to call attention to the event and get tickets sold. As mentioned above, early bird tickets are a great way to get interested parties to your event who would otherwise not be able to afford it; you might also offer discounted tickets for a single day of your event, or even just the keynote timeslot. Consider running an ambassador program to give interested attendees a chance to earn free tickets in return for promoting your event and selling tickets!

  • Have A Ticket Giveaway Contest:  Along the same lines as offering cheap tickets, you can use a ticket giveaway contest as an opportunity to promote the conference. Whereas other types of events might run a lottery here, conferences might consider running a fun or challenging competition aligned with the theme of the conference.

  • Don’t Neglect Social Media: Social media is a powerful tool when it comes to promotion, but many conferences do only the bare minimum. It’s not enough these days to simply have a Facebook page and a corresponding event; a good game plan puts your brand on platforms like Instagram and LinkedIn as well, with content going out year-round and ramping up in advance of your event.

  • Use Your Panelists: Your event has a built-in word-of-mouth promotion team, whether you’re using it or not. Your panelists and presenters should be reaching out to their entire network to get their fans,  friends and family to see them speak. Consider using a brand ambassador solution like SocialLadder to catalyze this natural process and organize it into a true sales machine!

  • The Fear Of Missing Out: FOMO is quite real, and moreso in 2018 than ever! Exclusivity and necessity are the name of the game here. Can you offer your attendees the feeling that they’ve got the inside edge from attending your conference? Make sure that your event is well-photographed and recorded; a good “afterglow” being spread around on social media is key to fomenting some FOMO around your next event!


Of course, the backbone of your event will be your presentations, panels, and activities, but solid promotional strategy is the key to growth. Selling out is an ambitious goal – but if you’re just entering the live event arena, you should be shooting for the stars anyway! Good luck!

Click here to read more about the benefits of having an ambassador program!

6 Tips for a Successful Brand Ambassador Campaign

Congratulations! You’ve got brand ambassadors. Now what? It is important to create a unique experience for your ambassadors. Here are six tips for running a successful brand ambassador campaign.


  1. Set goals for your brand ambassadors – this will help focus the ambassadors on what you want them to achieve. Are you trying to increase social media reach? Increase sales? Recruit new consumers? That’s up to you to figure out, but is an essential starting point that will dictate the entire campaign.
  2. Market your brand ambassador program – this is necessary to build your ambassador community. Post on active social media platforms and send emails to fans to alert your followers of the opportunity to join the team. This is free advertising, so it can’t hurt!
  3. Help your ambassadors feel involved in the community – the more an ambassador feels involved in the brand, the harder they will work to sell tickets. Offering ambassadors exclusive items such as limited edition merchandise, ambassador exclusive raffles, or an alternative festival entry point will get them excited to sell tickets!
  4. Post early and often – if you are working with a company like SocialLadder, who incentivises ambassadors to promote live events on social media, providing plenty of interesting material for ambassadors to repost, like, and comment on is a crucial aspect of a successful brand ambassador campaign. It works synergistically with the recommendation of the ambassador in terms of delivering enticing content to the consumer.
  5. Interact with your ambassadors on social media – search for hashtags, like comments on FB posts, and retweet your ambassadors! Having an official music festival account like your post is pretty flattering. A little recognition can go a long way! Maybe even try following your top ambassadors on Instagram. Fostering a digital sense of community is part of what makes brand ambassador campaigns such effective marketing tools.
  6. Offer creative rewards – there’s no better way to motivate ticket sales than to offer some awesome rewards! Of course, free GA tickets and VIP upgrades are important, but get creative as well by offering weekend getaways or a case of beer delivered to the venue.


In short, the key is to create an exclusive experience for your brand ambassadors. This can be achieved in many ways, and without high costs. The more fun your ambassadors have, the more engaged and effective they will be in promoting the event.


For more marketing tips, click here or subscribe to our blog!





Andrew Kaufmann is an Intern at SocialLadder. He currently attends Swarthmore College, as a member of the class of 2018, and is also a part of the Swarthmore College Men’s Basketball team. In his free time, he enjoys taking black and white and action shot photos for the college’s athletic department.

Pro-Tips to Reach VIP Status for Meadows 2017!

Ready to get backstage access at Meadows 2017? Here are a few pro-tips to help you get hooked up with VIP status!

    • Go to the “Sell Meadows Tickets” challenge in the Challenges screen.
    • Scroll down to the text that reads “Here is your personal invite link:”


  • Copy the Google-shortened link. This link works great in places that people you know will see often – like your Instagram bio! Make sure to add it in the “website” field so that it appears as a link!




    1.  Share to your social followings often to let them know to hit you up for tickets!
      Your personal invite code works anywhere you talk to your friends online – simply copy and paste your Google-shortened link into conversations or group chats, or up on your wall for everyone to see!fbpic2



3. Reach out directly to anyone who likes your posts or who you think would be interested!

While your ticket link works for anyone, you’ll have the most success convincing your close friends to come to the festival with you! Reach out to them and let them know you want them to come!

REMEMBER: Never post your links to any official Meadows social media sites, message boards, Craigslist, coupon pages, etc. This is a violation of the SocialLadder rules.

The Dos and Don’ts of Festival Layaway Payment Plans

As many of you know, the option for layaway payment plans for pricey music festivals is increasing in popularity. The majority of festivals now offer this option, including headlining festivals like Coachella, Ultra and Firefly. So, is it worth it? Is this option an honest way for music festivals to make their live events more affordable, or is this simply a scheme to sell more tickets?

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Turn Your Facebook “Likes” Into Sales

For the past decade, there has been an upward trend when it comes to using social media to advertise. Big brands have inundated their databases with users, aiming to assemble the largest cache of data–aka “likes”–, in an attempt to reach a broader audience. According to Forbes, the flaw with this practice is that “brands are too caught up in collecting social media fans, and they are forgetting to actually connect with them.” (Whitler)

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