Ambassador Spotlights: Minnesota’s Voyagers on SocialLadder

What’s more hype than an exclusive afterparty or VIP tickets to your favorite festival? Getting these perks for FREE by finishing challenges on the SocialLadder app! Sounds too good to be true, right? We interviewed 3 SocialLadder users from dubstep/glitch-hop artist Minnesota’s ambassador program, the Voyagers, about their rewards experiences like tickets to the Shaky Beats Festival, sold out tickets to the Shaky Beats after party, and 2 VIP tickets to Spring Awakening Festival!

Brody

How did you find out about SocialLadder?

I found out about it through a music festival in Minnesota called SubOctave.

Did you start the Minnesota Facebook page?

Yes I did. So, I’ve known Minnesota for probably 6+ years, and we’ve met by this point… I started working for his promo team as a street team member. They got me to work for one of his shows and got me backstage. Then on, they treated me like family. I started seeing all of these other artists coming out with Facebook groups and I was like, he kinda deserves one just as much as anyone else does. From then, it’s just been growing and growing.

Would you call yourself the first “official” Voyager?

Yes I am! I would call myself the first voyager

What reward did you earn via the Minnesota’s Voyagers program on SocialLadder?

2 VIP Spring awakening tickets. Spring Awakening is actually the first festival I’ve ever been to! To see [Minnesota] there was awesome, especially with the VIP experience– it was well worth it… Minnesota played one of the biggest stages in the festival, and later on in the night, he ended up playing at a stage that looked like a small dome. To see him play on that big stage and then end up going to a smaller stage was odd but awesome.

How would you describe your SocialLadder experience?

I like it! It’s very laid back and easy to use. The app itself is very user-friendly.  I think the amount of points for each thing I’m supposed to do were just right. I kinda wanna see if any other festivals this year are using it.

Would you do it again/recommend it to a friend?

Definitely. As long as you’re getting what you need to get done and logging it in every week, you’ll definitely get something beneficial out of it!

Are you using SocialLadder for anything other than Voyagers?

No, but I definitely would be interested in seeing what other festivals are partnered with SocialLadder. It’s a good way for people to get the opportunity to attend events if they don’t have the money to go! !

 

Samantha

How did you find out about SocialLadder?

I was originally part of this marketing group that did festival and concert promotions [using] the SocialLadder app.

How long have you been following Minnesota/been a Voyager?

I’ve been following Minnesota since probably 2013…I’ve seen him probably close to 20 times. I found his Facebook group in my suggested pages, and  have been pretty active in that group for a couple years now.

What did you win?

Shaky Beats After Party tickets! Just the fact that I won tickets is awesome by itself. I was actually planning to buy tickets, but they literally sold out the day they went on sale. I was so heartbroken… So being able to win tickets was really really cool! I’ve never been to such a crazy after party like that. Not only did Minnesota play a really awesome set, he brought out Buku, who’s one of my absolute favorite producers, and Space Jesus, who’s one of my favorites as well, and they did this whole trio back-to-back thing that was really cool. I could tell that they were just having fun. I was front row the entire time, and it just looked like they were just friends partying and everyone was throwing down.

How would you describe your SocialLadder experience?

I definitely think it was more than fair. Minnesota’s my favorite DJ so I already constantly post stuff on my facebook and instagram about him, so being able to use SocialLadder to be rewarded for that is really cool. Those points added up really fast, too, like I didn’t feel like I was putting a large amount of effort into it. It only took a few minutes to do the fb/insta postings, so I thought it was definitely more than fair, especially to get tickets to a sold out show. That’s really awesome!

Would you do it again/recommend it to a friend?

I’m actually using SocialLadder right now for Imagine Fest, and I know two other friends that are doing that, and I couldn’t recommend SocialLadder more to everyone. I’ve told all my friends, and I posted on my facebook asking people to join Minnesota’s Voyagers. I’d definitely do it again!

 

Gregory

How did you find out about SocialLadder?

Minnesota’s Facebook page  posted in the Voyagers group stating they were going to start an Ambassador program, and then linked it. That’s the first I’d heard of it.

How long have you been following Minnesota/been a Voyager?

I’ve been listening to Minnesota for five years I’d say… he blew me away the first time I saw him, and I haven’t stopped following him since.

What did you win?

Shaky Beats tickets! Shaky Beats was really awesome! I actually woke up that day with a stomach virus, but they were free tickets so I wasn’t about to let them go to waste. We went in and we had a great time. They gave me two tickets, so I took my best friend with me. We went and saw G Jones and Minnesota that day–both really good shows. We also saw Minnesota again later at the afterparty.

Have you ever been to an afterparty like that?

I liked [the afterparty] more than Shaky Beats! I’m a big Thriftworks as well and he opened and then we had Minnesota play. Minnesota also had Space Jesus and Buku come out and play with him. They all did like a little back-to-back, so that made it better!

How would you describe your SocialLadder experience?

Gregory: So far I think it’s been pretty awesome. I think the whole concept, the way it’s been set up is pretty great. All the challenges that they issue are all relatively simple. I’ve never really seen anything that’s beyond what I can do just with a phone in my hand. I already got tickets to Shaky Beats as a reward and it’s been two months.

Would you do it again/recommend it to a friend?

Yeah! They have a thing where you can send invites to people. I send them out all the time as much as I can. Why pass on getting something for free for something you’re probably already doing anyway? I already post Minnesota stuff because I’m a Minnesota fan.

Are you using SocialLadder for anything other than Voyagers?

I haven’t seen anything else really that has pushed using it, but I would certainly do it if the opportunity came up!

Congratulations to Firefly!

 

Congratulations from all of us at SocialLadder to Firefly Music Festival for winning first place in the “Best Community Engagement + Relationship with Fans” category of the XLIVE FESTX AWARDS 2017!

 

What are the XLIVE FESTX awards? The Everfest-XLIVE FESTX awards were created in 2016 to recognize achievement in festival organization. The XLIVE awards bring together festival innovators and producers, as well as other important people behind the festival scenes. By having categories like “Best Food Festival” and “Best Fan Community,” these awards recognize different festivals and genres across the nation and their hard-earned accomplishments.

Firefly, produced by Red Frog Events and Goldenvoice, is a music festival that people from all over the world travel to attend. For the past two festivals, Firefly fans on SocialLadder were able to share selfies of their festival fashion, answer quizzes about the lineup, and get their friends to buy tickets in exchange for earning rewards like tickets, merchandise, and exclusive experiences at the festival.

SocialLadder is incredibly proud to take part in the Firefly Festival process, and we’re glad to help facilitate the relationship between the festival and its fans that makes Firefly such an awesome experience year in and year out. Congratulations from us to them for all of their hard work and success!

For more on SocialLadder & Firefly, see our previous blog post!

Want to read more about the XLIVE FESTX Awards? Click here!

 

Cramer on SocialLadder: "Must Use Tool"

Cramer: SocialLadder a “Must Use Tool” For Audience Acquisition

Cramer.com just featured SocialLadder in an awesome article highlighting some of the best marketing tools available for driving audience acquisition!

Many brands invariably end up advertising to a limited group of people, in the same exact ways, failing to successfully reach new audiences. As a result, marketing efficiency produces diminishing returns and it becomes exceedingly difficult for brands to expand the audience they appeal to. Because of this, brands are having to find new and original ways to successfully reach audiences that traditional marketing efforts would usually leave untouched.

SocialLadder offers a unique way to appeal to an untapped audience and turn your biggest fans into effective ways to spread your brand’s message by allowing those fans to easily become brand ambassadors. Those ambassadors can then be incentivized to sell tickets for events, drive brand engagement on various social media platforms and spread the word about the event to an audience which would have been left untapped by traditional brand channels. Alana Bly, SocialLadder Co-Founder, explained why SocialLadder works as effectively as it does: “Consumers are immune to traditional advertising and increasingly prefer to discover new brands and events via people they trust, so SocialLadder makes word-of-mouth recommendations scalable for event organizers and brands of all sizes. Pretty much all events struggle with engaging their audience after an event is over. SocialLadder rewards fans for creating content that captures the ‘after glow’ of the event and this user-generated content ultimately helps attract a new audience for the following next year.”

If you’d like to read more about driving audience acquisition beyond your main brand channels, click here!

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SocialLadder Garners Top Prize at Lion’s Den Pitch Competition

On November 1st, the Philadelphia Alliance for Capital and Technologies (PACT) kicked off its prestigious Capital Conference, known for linking entrepreneurial superstars and big-name venture capitalists.

The next day. the conference continued on to the highly-anticipated Lion’s Den pitch competition.

The Lion’s Den pitch competition began with a total of 45 different startups that were each given around 15 minutes to pitch their idea and answer questions about their company in front of a five judge panel, in hopes of advancing to the official Lions Den conference later in the day.

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Of those 45 companies hoping to progress to the official pitch competition, only 3 startups were invited to present in the next round: Roundtrip, Statum Health and SocialLadder.

 

After presenting again, this time in front of both the judge panel and the conference audience, the two winners of the competition ended up being two startups working out of Philadelphia Media Network’s Project Liberty Incubator. Together, they were granted over $1 million by the judges. Statum Health was granted a total of $250,000 from three of the five investor-judges, while SocialLadder was granted a total of $800,000 by all 5 of the investor-judges – the largest amount that has ever been granted in the history of the Lion’s Den competition!

 

SocialLadder Co-founder Raavi Iqbal commented on how the recent victory will help propel the startup to where they want to be as a company, stating: “We’ve been in diligence with angel groups right now…This will help us move the diligence process faster.”

 

After the event, PACT CEO Dean Miller praised the companies who came to present, stating that he saw “great energy from the companies pitching at the event.” Miller followed furthered those comments, also explaining that he believes “the winning companies and their diverse founding teams are indicative of a promising, more diverse next generation of entrepreneurs.”

 

Maison Nightclub SocialLadderHalloween

A Very SocialLadder Halloween!

Looking for something fun to do this Halloween? Join one of SocialLadder’s ambassador teams and start earning rewards!

HAUNTED HOTEL: Gansevoort Meatpacking, NYC
October 28th
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Haunted Hotel, located in New York City’s hip Meatpacking District, is a Halloween throwdown you do not want to miss. Taking place at Gansevoort Meatpacking NYC with a 360 rooftop bar, it’s definitely the place to experience a New York Halloween!  To join the SocialLadder ambassador team for this event and earn VIP Skip-the-Line admission, click here.  For more information regarding ticket prices, click here.

SOMETHING WICKED: Houston, TX
October 28th-29th
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Something Wicked, presented by Disco Donnie Presents and Nightculture, returns to Houston with a 2017 iteration featuring headliners Above&Beyond, Marshmello, and Tiesto. With a star-studded lineup all the way down the list, it’s sure to be a thrilling Halloween festival! To join the SocialLadder ambassador team for this event, click here. You can earn a meet-and-greet with a Something Wicked artist! For more information regarding ticket prices, click here.

FREAKNIGHT FESTIVAL:  Seattle, WA
October 27th
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Freaknight is a one-night-only festival located in Seattle, Washington that EDM fans won’t want to miss! With many haunting delights such as carnival rides and acrobatics, it’s sure to make a lasting impression –  not to mention the killer artist lineup sporting some legendary acts like Kaskade and Justice. Freaknight ambassadors can win an Artist Meet&Greet, or even a feature on the official USC Snapchat! To join the SocialLadder ambassador team for this event, click here. For more information regarding ticket prices, click here.

AMERICAN HORROR STORY FREAK SHOW: Queens, NYC
October 31st
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American Horror Story Freak Show is going to be an extravaganza to remember! There will be an open bar from 9 to 11 p.m. and a celebrity DJ to keep the party rolling. Make sure you arrive wearing your best costume for a chance to win prize money! To join the SocialLadder ambassador team for this event and earn a VIP ticket to the party, click here.  For more information regarding ticket prices, click here.

HAUNTED HOLLYWOOD HALLOWEEN: Hollywood, CA
October 27th
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A Haunted Hollywood Halloween is a perfect way to experience Hollywood’s cinematic history with a spooky twist! A live DJ, premium open bar, and a costume contest are all going down inside the Cinematic Pictures Gallery – it’s sure to be a night to remember! To join the SocialLadder ambassador team for this event, click here. For more information regarding ticket prices, click here.

NIGHTMARE ON HOLLYWOOD BOULEVARD: Hollywood, CA
October 31st
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Nightmare on Hollywood Blvd, which takes place on Halloween, is sure to be a night of mayhem. Keep the party going in Hollywood with the Nightmare! To join the SocialLadder ambassador team for this event, click here.  For more information regarding ticket prices, click here.

MAISON NIGHTCLUB HALLOWEEN: Gastineau, Canada
October 27th-31st
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Maison is pulling out all the stops for Halloween 2017! The party starts on Friday with #FratHouseFriday, followed by #StudentSaturday HAUNTED MAISON, and ending with Glow-in-the-Dark Halloween on Halloween day. DJ’s include DJ Panda and DJ Porte. To join the SocialLadder ambassador team for this event and earn a VIP ticket for the Glow-in-the-Dark Halloween Party Bus, click here. For more information regarding ticket prices, click here.

Top Firefly Ambassadors Generate over $500,000 in ticket sales!

For its fifth year, the folk music festival that takes place over four days at 105-acre festival ground of The Woodlands of Dover International Speedway in Delaware was a smashing success. Firefly, produced by Red Frog Events alongside Goldenvoice — the folks who are responsible for Coachella — showcased headliners like The Weeknd, Muse, Twenty One Pilots, Chance the Rapper and Bob Dylan. Needless to say, it was THE ticket to get your hands on this summer.

With so many festivals popping up, how does a festival like Firefly continue to attract nearly 100K people year after year?  Their answer lies in building a strong brand and giving fans what they want. From top headliners and creative food vendors to easy-to-navigate grounds and access to exclusive experiences, Firefly allows fans to curate the experience.

Each year, Firefly attendees rave about the amazing experiences they have had at the event, posting eye-catching selfies and videos that captivate their peers and entice them to join in on the fun – so it made sense to set up an ambassador program to reward them for doing what they do best: proving their fandom.

Firefly teamed up with SocialLadder to create a brand ambassador program to engage their fans and reward the most engaged of them for helping them create another great year. Through the platform, ambassadors were given access to  exclusive rewards like backstage access in exchange for proving their fandom and getting their friends to pick up passes.

“We really enjoyed working with each member of the Social Ladder team. In the fast-paced festival environment, timing is everything, and whenever a question would arise SocialLadder always had a timely and insightful answer. Collectively, our brand ambassador program benefited greatly from the Social Ladder partnership,” said Firefly marketing coordinator Baily Gorey.

Ticket sales by ambassadors set a new bar this year, with sales from the ambassador program accounting for over $500K in just a few short weeks. This organic outpouring of friends bringing their friends, accompanied by the hundreds of thousands of social media impressions and Instagram posts generated by Firefly ambassadors, is a great example of the symbiotic relationship between brands that care about their fans and fans that are eager to support that brand!

 

For more information about creating a brand ambassador program like Firefly’s, or other ways to use the SocialLadder app check out our website.

 

 

clarissa

 

Clarissa Phillips is an Intern at SocialLadder. A class of 2019 student at Swarthmore College, she studies Sociology, Computer Science and Psychology. She is an avid music lover and enjoys going to concerts, as well as singing in her college’s newest a cappella group, Offbeat.

 

SocialLadder Partners with YogaClub

SocialLadder recently announced its newest partnership with YogaClub, a subscription box service that delivers on-trend, brand name yoga apparel at a discounted rate. This collaboration will open a new market for SocialLadder, which is traditionally known for working with live events.

Subscription box services have been growing in popularity and in number of offerings for some time. As of January 2017, there were over 2,000 companies offering weekly boxes delivered to customers! A clear sign of the growth and reliance of the new subscription economy business model.

With this increase in supply of subscription box services, the competition has been growing exponentially. Bloomberg reported monthly visits to subscription box service websites totaled more than 21 million in January – up 3,000 percent from just three years ago. This intense and saturated marketplace has led companies to look for ways to differentiate themselves, and get a leg up on competitors.

Recommendations from a friend continue to be the #1 reason people make purchases, so to stand out, YogaClub is using SocialLadder’s peer-to-peer ambassador marketing tools to create organic content & drive new subscriptions.  In a generation of consumers who tend to ignore and scroll past banner advertisements, this peer-to-peer marketing business model offers real authenticity to the consumer and helps a brand stand out from the crowd.

JOIN YogaClub Today!

 

Andrew

 

Andrew Kaufmann is an Intern at SocialLadder. He currently attends Swarthmore College, as a member of the class of 2018, and is also a part of the Swarthmore College Men’s Basketball team. In his free time, he enjoys taking black and white and action shot photos for the college’s athletic department.

SocialLadder Teams Up With Eventbrite to Offer First of its Kind Ambassador Program Extension to Leading Events Platform

Integration seamlessly connects hundreds of thousands of event organizers to on-demand ambassador network

PHILADELPHIA, PA – Aug 16, 2017 – SocialLadder, the leading peer-to-peer marketing technology and world’s largest live events focused brand ambassador network, today announced that its technology is available as an extension to Eventbrite, the world’s largest event technology and ticketing platform, to integrate the company’s online ticketing technology with its comprehensive brand ambassador management system.

“Our partnership with Eventbrite means that the world’s largest ecosystem of event organizers can now discover new fans and seamlessly access the power of word-of-mouth marketing to increase tickets sales and drive buzz,” said Raavi Iqbal, CEO and co-founder of SocialLadder.

This is the first on-platform extension for an ambassador marketing program to be built on Eventbrite’s third-party API.  The integration allows event organizers to activate peer-to-peer marketing in one click by giving them direct access to SocialLadder’s network of on-demand ambassadors, and enabling attendees to secure tickets where they hear about most events: their friends.

“Eventbrite is focused on helping event organizers sell more tickets, and making the process of buying tickets as easy as possible, regardless of where people discover those events,” said Scott Van Brunt, Head of Partnerships at Eventbrite. “Events are inherently social, and the integration with SocialLadder helps event creators sell out their shows by tapping into the networks of the most influential fans through the power of ambassador programs.”

Direct integration streamlines a traditionally complicated process. Previously, organizers would have to manually track affiliate links or risk losing profits by releasing paper tickets to promoters to sell on the streets. Event organizers can now access qualified ambassadors from SocialLadder’s network, and / or build an event-specific ambassador team consisting of its most devoted fans and track the progress in real-time with SocialLadder’s technology. Fans then compete — using the SocialLadder app — to earn rewards like VIP upgrades, backstage passes and more by promoting and selling tickets for events.

SocialLadder was founded four years ago to make professional ambassador teams accessible to organizers of events of all types and sizes, and sold millions of dollars of tickets in 2016 for thousands of the world’s most popular events.

“Event fans win with this partnership too – as more organizers turn to SocialLadder, we continue to be the best destination for fans everywhere to get rewarded for promoting the events that they’re actually passionate about,” said Alana Bly, Co-founder of SocialLadder.

This partnership is yet another step in SocialLadder’s push to get more fans to more events and has the potential to connect SocialLadder’s existing ambassador team with over 2 million live events around the world. In a generation of consumers who tend to ignore and scroll past banner advertisements, peer-to-peer marketing offers reliability and authenticity to the consumer and helps events stand out from the crowd.

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About SocialLadder:

SocialLadder is a mobile peer-to-peer marketing platform that works with many of the world’s most prominent events to organically discover key influencers (network is 150,000+ and growing) while incentivizing them to promote and directly sell tickets to their friends. The platform uses a sophisticated system of rewards and challenges to make it easy to manage and create brand ambassador teams. SocialLadder is a U.S. based startup backed by top investors from companies such as Facebook and Yahoo.

Learn more at www.socialladderapp.com.

How Disco Donnie Presents Generated Millions in Value via Word of Mouth Marketing

Have you ever done something, whether it was listening to a new artist on Spotify or buying some cool kicks, because a friend recommended it?

You’re not alone.

Nowadays, millennials place a greater emphasis on the opinions of others who share similar views and experiences as themselves. According to a study by Nielsen, over 92% of all consumers trust their peers for recommendation above all other forms of advertisement.

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For this reason, brands have begun integrating strategies that focus more on the impact of influencer (peer-to-peer) marketing via social media and in-person interactions rather than traditional television ads. This marketing strategy, commonly referred to as ‘peer-to-peer marketing,’ has become integral to the success of many brands. While traditional ads are still prevalent, their purpose only encompasses bringing awareness to new products and services. Traditional advertisements don’t drive as much revenue for a brand as they used to because consumers prefer to trust recommendations from friends.

The authenticity and approachability in their communication with peers allows micro-influencers—an influencer with a smaller but more loyal following—to create a ‘people like me’ factor, making them more relatable to a brand’s audience. As they become the new faces of digital marketing, micro-influencers are able to reach a wider audience in ways other forms of advertising such as banner ads simply can’t.

When we see our friends, family members, and even co-workers talking about how great the new features are on the iPhone 7, we are inclined to purchase it ourselves as a way of retaining that sense of connectedness with those around us. SocialLadder, for example, uses this peer marketing technique in its challenges by having micro-influencers share things such as posts, videos or even their favorite memory of an event on Instagram, Facebook, and Twitter with friends. With this, they are able to bring more attention to an upcoming event and, by extension, the brand promoting the event, leading to more ticket sales.

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Disco Donnie Presents, one of the leading electronic dance music promotion companies that worked closely with SocialLadder on promotion efforts for Sunset, Sun City and Something Wicked this past year, was able to successfully incorporate peer-to-peermarketing strategies to increase its revenue and presence in the social sphere.

Fans of the company signed up to become ambassadors and helped generate over 28.5 million impressions and sell over 8,900 tickets without offering any discounts. On Instagram alone, ambassadors generated more than 2,000 unique pieces of content that reached 8.25 million people. By having individuals complete challenges—over 18,500 social posts generated by ambassadors on Facebook, Twitter and Instagram—Disco Donnie Presents was able to generate millions of additional value in just a few short weeks.

As you can see, micro-influencers are rapidly driving up revenue for brands by acting as their ambassadors and promoting products or services to their friends, family members, and co-workers. Successful brands have thus looked to social media to better connect with their consumer base and drive up overall gross revenue. If a brand hopes to continue its success or drive up its more revenue, it will have to take the necessary steps to ensure it incorporates some level of peer-to-peer marketing in its campaign.

For more marketing tips, click here or subscribe to our blog!

 

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Mirayda Martínez is an intern at SocialLadder. She is currently pursuing a Bachelor’s Degree in Economics and Computer Science at Swarthmore College, as part of the class of 2020, and is a member of the the Swarthmore Track & Field team. She loves going to parks and petting any and all kinds of dogs, as well as rock climbing.