Niyama Sol is blowing up! The luxury activewear brand has caught major attention from athleisure fans everywhere, including super fit superstar Jennifer Lopez over and over and over again! This is definitely not surprising to us– not only are these leggings especially fashionable, they are also sustainable and eco-conscious! The leggings are made of a recycled plastic bottles (RPET) and spandex.
SocialLadder’s partnership with Niyama Sol has provided ambassadors with awesome perks like discounts, free leggings, and free subscription boxes. We interviewed a top Niyama Sol Ambassador, Alex, to hear all about her experiences!
Read the interview below:
First of all, congratulations on being the top ambassador for Niyama Sol! You’re doing amazing! How did you find out about Niyama Sol?
I’m wearing their pants right now! I actually found out about them because I review activewear on my blog!!
Gotcha! What’s your blog?
Have you gotten any cool perks from SocialLadder x Niyama Sol?
I actually get a lot of activewear and I don’t really use it all, so what I’ve been doing is I’ve been using the SocialLadder earnings to run contests to gain traction for my blog! I think that’s been working out really well for me. I love getting people engaged and I actually like seeing people take calls to actions, so when I talk about something on my blog, someone can go sign up and actually purchase something. The company actually wins, a person gets a beautiful product, they can have a discounted price; it’s a win-win for everyone, and I get to grow my following.
How long have you been blogging?
I’ve been blogging since 2012, but I didn’t know I could partner with brands and monetize on my blog until maybe about 2015. When I found out about that, I was like… why not? Why do this for free when I’m influencing people to purchase brands or products? I think Niyama Sol came out with their SocialLadder campaign not long ago, and so far, there’s been great traction! I can definitely see how people are interacting within the app itself; I think that’s really cool. I can see other influencers, and hopefully I’m influencing them as much as they’re influencing me!
What do you like about Niyama Sol? What caught your eye and led you to partner with them?
I love the designs! They’re very unique, very comfortable. The price point is a little high, so I’m glad they’re making a conscious decision to make it affordable for people; they have a Niyama Sol box where you can get an entire outfit for 50% off. I love that. I think they’re not about their money; they’re more about their mission, what they do, and what their purpose is in this world. With other companies, it’s usually like, you know, the bottom dollar is the bottom line– they are just trying to sell their product. For Niyama Sol, it’s just like “We’re just trying to make it fun, and if we’re enthusiastic about it, other people will be enthusiastic about it”, which is kinda why I love the brand. It’s just fun, the designs are beautiful, and they make it affordable.
What makes athletic clothing worth the price point?
It’s usually just the design. Like, leggings are leggings, and they’re supposed to just wrap around your legs and they’re a particular type of stretchy spandex fabric, so a lot hangs on the marketing behind it. I think Niyama Sol is doing a great job with that. Socially, that’s connecting with influencers like me and some of the other gals on Instagram. I’m not really a huge Instagram person; I only have 900-something followers, so I don’t really believe in it. I do believe in content and giving people objective information about products.
So you’ve been using SocialLadder to get Niyama Sol products to give to your followers. How do you think your experience has been?
I like it. It’s really easy to use. I wish there was a way for me to find other companies that use social ladder so that maybe I could connect with them too. That would be so helpful. It would create a bigger community; if I see an influencer that likes all these brands, I might like them too!