Why You Should Engage Your Ambassadors Year-Round

If you’ve been keeping up with this blog, you know the power that ambassadors can have in helping to promote your upcoming events. From ticket selling to field marketing to social media posts, your ambassadors are not only your biggest fans but also your biggest advocates. 

You spend time building this engaged community, so why let the momentum slow just because your event has ended? 

By engaging your ambassador community year round, you can not only continue to generate buzz about your brand, but you can gather valuable consumer feedback & insights to make your next event even better. 

Here are 3 ways ambassadors can improve your marketing efforts 365 days a year:

  1. Organic content creation 

Ever heard of #ThrowbackThursday? Chances are your ambassadors have taken tons of photos and videos during your event. Encourage them to share their own content throughout the year to show all their friends what a great time they had as they begin planning for the next.

2. Ambassador spotlights

Your ambassadors have put in the work and vouched for your event, why not show them some love? . Use the time in-between events to give props to your community. Showcase some of your top sellers and social stars to bring attention to the program make your ambassadors feel like they’re really a part of your brand. You can even check out some of our own spotlights here for some inspiration.

3. Get feedback

Looking to get some ideas for  next year’s lineup or new merch offerings? Look no further than your ambassadors! Push out post-event surveys and polls to get insight into what your fans actually want to see as you prepare for the next event. And then put those initiatives into action! 

 

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