Good and effective communication is an essential tool in achieving productivity in any ambassador program and is crucial for maintaining strong, lasting relationships with your individual ambassadors. Marketers who commit to establishing clear and streamlined communication with their ambassador teams will surely succeed at building trust, maintaining accountability, and growing the community in an organic and meaningful way.
There are a few challenges when it comes to establishing a good foundation for effective communication. For one, tracking a conversation or action item can become a logistical nightmare. The standard manual and digital tools that companies may use to communicate with ambassadors often lack the ability to successfully track the progress of individuals while also allowing them to assign new tasks. This can be overcome by investing in a solid analytics and reporting tool that tracks and measures the progress of ambassadors, while simultaneously giving the ambassadors themselves an easy way to collaborate and demonstrate that their tasks are complete and successful.
Streamlined communication also requires welcoming feedback and suggestions in addition to praise. Communication in ambassador programs for many companies is one-sided, possibly relying on generic emails or static newsletters. So yet another challenge is to maintain an organized program while giving ambassadors the sense that they are part of a collaborative community, and working on behalf of a company that values their ambassadors’ unique engagement and feedback.
Brands should consider providing a forum for an open dialogue between the brand and its ambassadors to help build and maintain rapport between HQ and the team. Opening a two-way communication channel with your ambassadors will help brands create a strong sense of belonging within the community. Such a channel also offers direct feedback and a flow of creative ideas that will keep your ambassador program innovative and on message.
SocialLadder includes the following features to achieve streamlined communication and to make sure your brand ambassador community is thriving and not dying on the vine:
- In-App Ambassador newsfeed with real-time activity & conversation
- Push Notifications linked to challenges, rewards, & pertinent information
- Quick access to information like handbooks, Google drive documents, videos, and more
- In-App Chat Feature
It’s with these tools that running a successful brand ambassador program becomes possible-providing a solution for streamlined communication, and giving your community the power to deliver your message while communicating with each other.