Imagine That: It’s Not Just About Ticket Sales!

In 2018, Imagine Music Festival was met with a critical decision. Their first option was to continue to power their ambassador program with the same tool they had used historically, an option that was focused solely on ticket sales.

Or…  

Imagine had an opportunity to engage outside-the-box thinking and select a new program that would maximize ambassador team efforts through a highly-engaged network of music fans, social media integration, and advanced field marketing tools.

The choice might have been difficult, but the outcome was clear! On-boarding SocialLadder (and stepping away from the expected approach) proved wildly successful for their fans and paid off in a big way for Imagine. Not only did it give their ambassador manager the tools to track the team, it also gave the fans a fun way to stay engaged.

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What were the keys to Imagine’s success? Utilizing the “ImagineNation” street team alongside the SocialLadder network allowed SocialLadder to run in tandem with the festival’s competitive ambassador program.

Similarly, the vast SocialLadder toolkit was used in driving social media engagement, field marketing, and innovative rewards that resulted in the following intrinsic upside for fan ambassadors:

  1. Fans were brought together in a cohesive, active fan-focused community
  2. The program helped to widen fans’ reach and social circles
  3. Fans were rewarded with elevated experiences for their efforts

And for Imagine, the increased engagement resulted in a program that produced THREE TIMES the ticket sales revenue than the competitor’s campaign did.

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The biggest win for the promoters was that 80% of the ticket sold by ambassadors to their friends were NEW ticket sales by buyers who had never purchased a ticket before.

The results were staggering:

  1. 682 Ambassadors Completed 16,673 fan engagement challenges
  2. In 100 days, more than 22 Million native social impressions were generated
  3. SocialLadder ambassadors were responsible for nearly $800K in ticket revenue

Optimizing the ambassador experience was a key driver in the success of the SocialLadder Imagine Festival program. SocialLadder made it fun for fans to be ambassadors. By giving fans more than just selling tasks, they were able to be rewarded for being active and engaged in the community.

Top ambassadors unlocked once in a lifetime experiences that will ensure their return in 2019.

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