Cramer.com just featured SocialLadder in an awesome article highlighting some of the best marketing tools available for driving audience acquisition!
Many brands invariably end up advertising to a limited group of people, in the same exact ways, failing to successfully reach new audiences. As a result, marketing efficiency produces diminishing returns and it becomes exceedingly difficult for brands to expand the audience they appeal to. Because of this, brands are having to find new and original ways to successfully reach audiences that traditional marketing efforts would usually leave untouched.
SocialLadder offers a unique way to appeal to an untapped audience and turn your biggest fans into effective ways to spread your brand’s message by allowing those fans to easily become brand ambassadors. Those ambassadors can then be incentivized to sell tickets for events, drive brand engagement on various social media platforms and spread the word about the event to an audience which would have been left untapped by traditional brand channels. Alana Bly, SocialLadder Co-Founder, explained why SocialLadder works as effectively as it does: “Consumers are immune to traditional advertising and increasingly prefer to discover new brands and events via people they trust, so SocialLadder makes word-of-mouth recommendations scalable for event organizers and brands of all sizes. Pretty much all events struggle with engaging their audience after an event is over. SocialLadder rewards fans for creating content that captures the ‘after glow’ of the event and this user-generated content ultimately helps attract a new audience for the following next year.”
If you’d like to read more about driving audience acquisition beyond your main brand channels, click here!