The biggest headliner you’ve never heard of

Think about your group of friends. There’s usually that one person who always seems to be coming up with something to do — picking the restaurant, finding a new destination, or suggesting the next festival to attend. This is the planner — the one who convinces you to do something you may have no idea how to do and makes sure you have the time of your life doing it. Planners are the most important person to any event organizer, and luckily there is a way for organizers to harness their power and reward them for all of their hard work.

Firefly Music Festival realized the power of these fans and wanted to find a way to make them feel like they were a part of the festival’s planning process as a whole. By harnessing the power of natural planners, Firefly was able to create a robust program of 1,600 fans who became their biggest advocates. Then, using gamification, Firefly challenged these fans to start doing what they do best — round up their fans and make the plans.

stPdTC0s4dTqBrFWjRL3fbTreEx9oZi849hHUu0R.jpeg

In just 90 days, these superfans rounded up over 2,000 of their friends to attend the festival and generated 13 million+ impressions by creating content and sharing their tips for how to experience the festival better.

By creating a “home” for the planners, festival organizers were able to say “thank you” to these valuable fans by making them the headliners — hooking them up with elevated experiences that are generally reserved for the artists and sponsors like backstage passes & VIP camping upgrades.

So next time you’re stressing about finding the big name to bring people to your event, don’t forget about the real headliner: the planner.

Need help identifying them? Ask us!

Festival Ambassador Programs Drive Results

STUDY SHOWS THAT MORE THAN 80% OF AMBASSADOR TICKETS ARE SOLD TO FIRST TIME BUYERS

MYTH: Ambassador programs cannibalize ticket sales.

FACT: SocialLadder ambassadors sell 80%+ NEW tickets for festival partners.

SocialLadder ran a study of two repeat festival partners — Lights All Night, an electronic festival in Dallas, and 515 Alive, a hip-hop festival in Des Moines. Two communities of different fans in different locations with the same results.

Of all tickets sold by SocialLadder ambassadors for these two festivals, an average of 83.5% were NEW ticket sales, purchased by first-time buyers.

 

48019

515 Alive

A few tips for how your festival can find new attendees:

      1. Build a community of authentic ambassadors

Festivals are always a reunion with friends I consider family. They’ve changed my life and who I am. They’ve taught me the meaning of community!”  –Nikki Breslauer, April Ambassador of the Month

The fan journey is the most important part of the festival experience. When a fan opts into being an ambassador, you want them to feel like they are part of a community that they can relate to and feel special about. Ultimately, they are going to be helping your brand extend its reach to their friends, so make them feel like family. When ambassadors don’t feel like they are promoting alone, their overall experience is reported as being better.

      2. Convert Ticket Buyers

The best ambassadors are people who have already purchased tickets — especially early-bird tickets. These are the folks who are already committed to attending your event, which makes them your biggest fans and thus most likely to help you reach new fans. SocialLadder is able to help festival organizers capitalize on this by automating emails to ticket holders encouraging them to invite their friends, and giving ambassadors the ability to use SMS to send invites.

      3. Align marketing strategy with ambassador team tasks

63% of marketers interviewed in The Pulse Report: 2019 Industry Trends said that word-of-mouth was an effective strategy, and 49% said that social media — especially Facebook and Instagram — is an effective strategy to drive ticket sales. Aligning your marketing calendar with ambassador tasks is a great way to reduce your paid media spend and get ambassadors to help you spread the word — ultimately boosting your content to their personal following.

     4. Use rewards to motivate your ambassadors

What’s more hype than an exclusive afterparty or VIP tickets to your favorite festival? Using fan experiences like artist passes, free tickets and exclusive merchandise are great ways to boost fan engagement and to say “thank you” to ambassadors for their hard work. Make it easy for fans to promote your brand by providing them with sample social media posts, email messages, images, logos, event descriptions, event hashtags, and any other brand assets that will make it as easy as possible for them to spread the word, and in return earn points to unlock priceless experiences.

     5. Track results

In addition to making it easier for marketing directors to track ambassador activities, SocialLadder’s integration with ticketing partners like Eventbrite and Universe allows event organizers to track the overall effectiveness of programs and view data to see which tickets are new sales. Understanding what your fans enjoy and how they engage their friends is an important part of part of the marketer’s journey, and an even more important factor in building a long-lasting relationship with your fans.

Export and View Ambassador Submission Location Data in Google Maps

Get acquainted with SocialLadder’s updated Google Map Export feature!

We’ve recently overhauled and improved a longstanding SocialLadder feature that allows portal users to view submissions to certain challenge types as map data in Google Maps. Because SocialLadder automatically tracks location data for submissions to these challenge types, each submission can be viewed as a location pin with additional attached information!

mappost1

This feature is perfect for event organizers running postering & flyering campaigns. You’ll be able to view all postered locations from a bird’s-eye view and adjust your campaigns accordingly, or comb through your submissions retrospectively to put together a new plan of attack for next year.

You can track your ambassadors’ submissions to relevant challenge types using SocialLadder’s Reporting feature. By simply exporting the Google Drive Map Export Data and importing it into a new Google Map, you’ll have all of your ambassadors’ submissions & location data at your fingertips!

mappost2

This information will help you strategize your current and future postering & flyering campaigns. Other SocialLadder program organizers may find it useful just to get a sense of where their ambassadors are from and where they are active!

SocialLadder program organizers can learn more about accessing and using this feature over at the SocialLadder Knowledge Base.

If you’d like to learn more about how this feature can help you run a successful ambassador program on SocialLadder, request a demo here.

Track Your Community’s Instagram Engagement Metrics & Expand Your Social Media Reach

Introducing our new Instagram Engagement Feature!

We just rolled out a tool that will change the way you track your Instagram metrics. Our new report allows organizers to track the “Likes” & “Comments” of each post an ambassador makes on Instagram.

This feature is perfect for brands who need to track their influencers’ post reach or event promoters who want to know the engagement their ambassadors received on their latest show announcement.

Screen Shot 2019-02-04 at 3.03.24 PM.pngWant 10% off Niyama Sol products? Use discount code SOCIALLADDER19 at www.niyamasol.com

You can track your ambassadors’ Instagram engagement across your SocialLadder program and use that data to better understand your community’s interests and behaviors. With 3 simple clicks, organizers can export a report that pulls their users’ Likes, Comments, Engagement Rate, & Followers for Instagram.

This information will help you connect with your current advocates, as well as strategize to fully expand the reach of your brand on Instagram and beyond.

Are you ready to grow your Instagram and track your community’s engagement? Reach out to your SocialLadder rep today to get started.

Request a demo here.

Lights All Night – Lights It Up with SocialLadder

Lights all night 3.jpg

AMBASSADORS HIT 1 MILLION DOLLARS IN SALES FOR LIGHTS ALL NIGHT

Congratulations to our ambassadors for hitting 1 million dollars in ticket sales for Lights All Night through SocialLadder! Lights All Night, a popular music festival in its ninth year of celebration, partnered up with SocialLadder for their 2017 ambassador program and have continued on for the festival’s 2018 iteration as well. Lights All Night ambassadors can win exclusive rewards like free tickets, on-stage viewing, meet & greets, and more through completing online challenges, as well as selling tickets via SocialLadder!

“SocialLadder has been a massive asset to our event the past few years. From helping us push important messaging to making fans feel like they have a way to be directly involved, Lights All Night wouldn’t be where it is without them.”

The two-day end-of-year event takes place on December 28th and 29th, and will return to Dallas Market Hall. Last year’s sold-out event welcomed over 30,000 fans with huge performers like Bassnectar, Marshmello, and more. After a well-received expansion last year, the festival will continue to grow with 5 stages and over 40 acts from across the country.

Attendees can expect to see electronic music legends like Excision, Diplo, Kaskade, and Rezz performing across the unique stages at Lights All Night. The festival curates a special experience for its attendees with highlights like cutting edge production, specialty performers including stilt walkers & fire breathers, and the Disco Galaxy Stage – a 360° stage experience. Lights All Night is truly a magical experience for all.

Want $5 off select tickets? Click here & apply the discount code SOCIALLADDER to join in on the fun!

“We love having a partner like Lights All Night who always puts the fans first and understands how important it is to craft a memorable fan experience. Their use of once in a lifetime opportunities is part of that story and a really awesome way to thank their top ambassadors for making another year successful.” — Alana Bly, SocialLadder Co-founder

Startup SocialLadder’s new deal with Ticketmaster division is a ‘big win’

Philadelphia tech startup SocialLadder is moving up another rung, announcing Monday the company, which connects live event promoters with more than 150,000 brand ambassadors to drive ticket sales, landed a major deal with a division of Live Nation’s Ticketmaster.

CEO and Co-Founder Raavi Iqbal said it has partnered with the entertainment conglomerate’s event ticketing site Universe to integrate its SocialLadder ambassador platform into the process of setting up an event.

Now, when an organizer creates an event on Universe and wants to promote it, it has two buttons to click — Facebook or SocialLadder.

“That’s a big win,” Iqbal said.

The partnership comes a little over a year since SocialLadder landed a similar deal with EventBrite, the leading do-it-yourself ticketing platform in the U.S.

Since then, Iqbal said the SocialLadder’s gotten “a lot of great new business from [the EventBrite partnership,]” he said. “Events of all sizes have been using us through the integration and continue to use us now. Hopefully we’ll see the same thing from Universe.”

SocialLadder earns its revenue from a 10 percent commission it charges based on each ticket sold through one of its ambassadors. In exchange for leveraging their networks, ambassadors are enticed to promote events with incentives like backstage passes.

The platform can integrate with any e-commerce or ticketing platform, but the deals it landed with EventBrite and Universe, where it’s represented right on the site in front of event organizers, is the highest level of integration it offers.

Iqbal said the company is aiming to repeat the same kind of partnership with other major ticketing platforms, a space that’s far more fragmented than people realize, as well as expand beyond live events.

It has the cash to do so, having closed a $1.5 million last funding round in February after beinning to raise funds at the end of 2017. It set a record at the Philadelphia Alliance for Capital and Technologies’ (PACT) Lions Den — the pitch competition at its annual capital conference — by raising $800,000 there last year, and it went on to raise further funds from previous investors including former Facebook COO Owen Van Natta. Delaware Crossing Investor Group also joined in the round. To date, SocialLadder’s raised $2.5 million.

Its funding will also be a help as SocialLadder seeks out a new headquarters. It’s currently operating out of the University City Science Center and Drexel University’s ic@3401 coworking space but having grown to a team of nearly 20 people, Iqbal said the startup is in the midst of looking for its own dedicated office space in the city, hoping to fill about 2,500 square feet.


Article originally written by Michelle Caffrey for Philadelphia Business Journal.

 

Ambassador Spotlight: Niyama Sol

Niyama Sol is blowing up! The luxury activewear brand has caught major attention from athleisure fans everywhere, including super fit superstar Jennifer Lopez over and over and over again! This is definitely not surprising to us– not only are these leggings especially fashionable, they are also sustainable and eco-conscious! The leggings are made of a recycled plastic bottles (RPET) and spandex. 

SocialLadder’s partnership with Niyama Sol has provided ambassadors with awesome perks like discounts, free leggings, and free subscription boxes. We interviewed a top Niyama Sol Ambassador, Alex, to hear all about her experiences!

Read the interview below:

First of all, congratulations on being the top ambassador for Niyama Sol! You’re doing amazing! How did you find out about Niyama Sol?

I’m wearing their pants right now! I actually found out about them because I review activewear on my blog!!

Gotcha! What’s your blog?

Schimiggy.com

Have you gotten any cool perks from SocialLadder x Niyama Sol?

I actually get a lot of activewear and I don’t really use it all, so what I’ve been doing is I’ve been using the SocialLadder earnings to run contests to gain traction for my blog! I think that’s been working out really well for me. I love getting people engaged and I actually like seeing people take calls to actions, so when I talk about something on my blog, someone can go sign up and actually purchase something. The company actually wins, a person gets a beautiful product, they can have a discounted price; it’s a win-win for everyone, and I get to grow my following.

How long have you been blogging?

I’ve been blogging since 2012, but I didn’t know I could partner with brands and monetize on my blog until maybe about 2015. When I found out about that, I was like… why not? Why do this for free when I’m influencing people to purchase brands or products? I think Niyama Sol came out with their SocialLadder campaign not long ago, and so far, there’s been great traction! I can definitely see how people are interacting within the app itself; I think that’s really cool. I can see other influencers, and hopefully I’m influencing them as much as they’re influencing me!

What do you like about Niyama Sol? What caught your eye and led you to partner with them?

I love the designs! They’re very unique, very comfortable. The price point is a little high, so I’m glad they’re making a conscious decision to make it affordable for people; they have a Niyama Sol box where you can get an entire outfit for 50% off. I love that. I think they’re not about their money; they’re more about their mission, what they do, and what their purpose is in this world. With other companies, it’s usually like, you know, the bottom dollar is the bottom line– they are just trying to sell their product. For Niyama Sol, it’s just like “We’re just trying to make it fun, and if we’re enthusiastic about it, other people will be enthusiastic about it”, which is kinda why I love the brand. It’s just fun, the designs are beautiful, and they make it affordable.

 What makes athletic clothing worth the price point?

It’s usually just the design. Like, leggings are leggings, and they’re supposed to just wrap around your legs and they’re a particular type of stretchy spandex fabric, so a lot hangs on the marketing behind it. I think Niyama Sol is doing a great job with that. Socially, that’s connecting with influencers like me and some of the other gals on Instagram. I’m not really a huge Instagram person; I only have 900-something followers, so I don’t really believe in it. I do believe in content and giving people objective information about products.

So you’ve been using SocialLadder to get Niyama Sol products to give to your followers. How do you think your experience has been?

I like it. It’s really easy to use. I wish there was a way for me to find other companies that use social ladder so that maybe I could connect with them too. That would be so helpful. It would create a bigger community; if I see an influencer that likes all these brands, I might like them too!

 

Ambassador Spotlights: Minnesota’s Voyagers on SocialLadder

What’s more hype than an exclusive afterparty or VIP tickets to your favorite festival? Getting these perks for FREE by finishing challenges on the SocialLadder app! Sounds too good to be true, right? We interviewed 3 SocialLadder users from dubstep/glitch-hop artist Minnesota’s ambassador program, the Voyagers, about their rewards experiences like tickets to the Shaky Beats Festival, sold out tickets to the Shaky Beats after party, and 2 VIP tickets to Spring Awakening Festival!

Brody

How did you find out about SocialLadder?

I found out about it through a music festival in Minnesota called SubOctave.

Did you start the Minnesota Facebook page?

Yes I did. So, I’ve known Minnesota for probably 6+ years, and we’ve met by this point… I started working for his promo team as a street team member. They got me to work for one of his shows and got me backstage. Then on, they treated me like family. I started seeing all of these other artists coming out with Facebook groups and I was like, he kinda deserves one just as much as anyone else does. From then, it’s just been growing and growing.

Would you call yourself the first “official” Voyager?

Yes I am! I would call myself the first voyager

What reward did you earn via the Minnesota’s Voyagers program on SocialLadder?

2 VIP Spring awakening tickets. Spring Awakening is actually the first festival I’ve ever been to! To see [Minnesota] there was awesome, especially with the VIP experience– it was well worth it… Minnesota played one of the biggest stages in the festival, and later on in the night, he ended up playing at a stage that looked like a small dome. To see him play on that big stage and then end up going to a smaller stage was odd but awesome.

How would you describe your SocialLadder experience?

I like it! It’s very laid back and easy to use. The app itself is very user-friendly.  I think the amount of points for each thing I’m supposed to do were just right. I kinda wanna see if any other festivals this year are using it.

Would you do it again/recommend it to a friend?

Definitely. As long as you’re getting what you need to get done and logging it in every week, you’ll definitely get something beneficial out of it!

Are you using SocialLadder for anything other than Voyagers?

No, but I definitely would be interested in seeing what other festivals are partnered with SocialLadder. It’s a good way for people to get the opportunity to attend events if they don’t have the money to go! !

 

Samantha

How did you find out about SocialLadder?

I was originally part of this marketing group that did festival and concert promotions [using] the SocialLadder app.

How long have you been following Minnesota/been a Voyager?

I’ve been following Minnesota since probably 2013…I’ve seen him probably close to 20 times. I found his Facebook group in my suggested pages, and  have been pretty active in that group for a couple years now.

What did you win?

Shaky Beats After Party tickets! Just the fact that I won tickets is awesome by itself. I was actually planning to buy tickets, but they literally sold out the day they went on sale. I was so heartbroken… So being able to win tickets was really really cool! I’ve never been to such a crazy after party like that. Not only did Minnesota play a really awesome set, he brought out Buku, who’s one of my absolute favorite producers, and Space Jesus, who’s one of my favorites as well, and they did this whole trio back-to-back thing that was really cool. I could tell that they were just having fun. I was front row the entire time, and it just looked like they were just friends partying and everyone was throwing down.

How would you describe your SocialLadder experience?

I definitely think it was more than fair. Minnesota’s my favorite DJ so I already constantly post stuff on my facebook and instagram about him, so being able to use SocialLadder to be rewarded for that is really cool. Those points added up really fast, too, like I didn’t feel like I was putting a large amount of effort into it. It only took a few minutes to do the fb/insta postings, so I thought it was definitely more than fair, especially to get tickets to a sold out show. That’s really awesome!

Would you do it again/recommend it to a friend?

I’m actually using SocialLadder right now for Imagine Fest, and I know two other friends that are doing that, and I couldn’t recommend SocialLadder more to everyone. I’ve told all my friends, and I posted on my facebook asking people to join Minnesota’s Voyagers. I’d definitely do it again!

 

Gregory

How did you find out about SocialLadder?

Minnesota’s Facebook page  posted in the Voyagers group stating they were going to start an Ambassador program, and then linked it. That’s the first I’d heard of it.

How long have you been following Minnesota/been a Voyager?

I’ve been listening to Minnesota for five years I’d say… he blew me away the first time I saw him, and I haven’t stopped following him since.

What did you win?

Shaky Beats tickets! Shaky Beats was really awesome! I actually woke up that day with a stomach virus, but they were free tickets so I wasn’t about to let them go to waste. We went in and we had a great time. They gave me two tickets, so I took my best friend with me. We went and saw G Jones and Minnesota that day–both really good shows. We also saw Minnesota again later at the afterparty.

Have you ever been to an afterparty like that?

I liked [the afterparty] more than Shaky Beats! I’m a big Thriftworks as well and he opened and then we had Minnesota play. Minnesota also had Space Jesus and Buku come out and play with him. They all did like a little back-to-back, so that made it better!

How would you describe your SocialLadder experience?

Gregory: So far I think it’s been pretty awesome. I think the whole concept, the way it’s been set up is pretty great. All the challenges that they issue are all relatively simple. I’ve never really seen anything that’s beyond what I can do just with a phone in my hand. I already got tickets to Shaky Beats as a reward and it’s been two months.

Would you do it again/recommend it to a friend?

Yeah! They have a thing where you can send invites to people. I send them out all the time as much as I can. Why pass on getting something for free for something you’re probably already doing anyway? I already post Minnesota stuff because I’m a Minnesota fan.

Are you using SocialLadder for anything other than Voyagers?

I haven’t seen anything else really that has pushed using it, but I would certainly do it if the opportunity came up!

Imagine Music Festival Partnering with SocialLadder

SocialLadder is thrilled to announce that we are partnering with Imagine Music Festival (IMF) to celebrate their massive five year anniversary event!

Imagine is an EDM festival that will be held in Atlanta, Georgia on September 21-23. Fest300 considers IMF one of their Top 30 festivals in the world, and USA Today has endorsed Imagine as one of their Top 10 emerging music festivals! These titles are well-earned considering the fantastic festival experience that IMF provides, transporting attendees to a lost aquatic fairytale world full of enchanted sea creatures like magical mermaids!

The Imagine experience not only includes dope music, but also some impressive cirque-style acts and performances, incredible art spaces throughout the festival grounds, numerous vendors, and a splash pool!

This year’s lineup does not disappoint; performers include Armin Van Buren, Galantis, Cashmere Cat and many more, as well as Minnesota, whose Voyagers fan club is partnered with Social Ladder as well!

There’s no way you’re not excited by now, and SocialLadder’s here to remind you that you can go to Imagine Fest for free by becoming an ambassador and earning points that you can redeem for merchandise packages, GA tickets, VIP tickets, camping + parking passes, backstage access and even some meet & greet experiences! Become an ambassador now and start earning points today!

515 Alive Festival Partnering with SocialLadder

SocialLadder is partnering with Die Inc. to promote 515 Alive music festival!

We are so eager to work with this festival that takes place at the absolutely gorgeous Water Works Park in Des Moines Iowa on August 17th and 18th! 515 is sure to be a memorable weekend of incredible performances. This year, 515’s sixteenth anniversary, is set to have the biggest lineup yet, featuring artists such as Bassnectar, Future, RL Grime, Ganja White Night, Cashmere Cat, Denzel Curry, Lil Xan, and many more. 

Want more than music? 515 will also be featuring works by visual artists from across the nation! The festival will also feature camping and social spaces where you can take a break from the craziness and enjoy the atmosphere while resting under the stars.

Looking forward to an incredible weekend? SocialLadder wants to add to the hype! Sign up to be a 515 ambassador now to have access to perks like GA, VIP, parking, and Premiere camping passes, 515 merch, and discounts on tickets! Start earning points now to redeem these rewards– sign up here