snowbass festival

Festival Announcement: SocialLadder has teamed up with SnowBass!

SocialLadder is excited to announce that we’ve partnered with Outlaw Events to promote this year’s SnowBass Festival!

SnowBass is a unique festival in the Netherlands that occurs just outside of Amsterdam and combines some of the greatest things in the world: snow games, music, beer and great people! This awesome event provides attendees with several beer gardens, incredible food, a selection of winter sports to play and 3 different heated music-listening areas!

This year’s lineup includes a variety of artists, specializing in all different kinds of electronic music so that attendees can listen to whatever music their hearts and ears desire. Snowbass 2018 has Darkraver, Dr. Rude, Dr. Phunk, The Viper and Deepack making appearances in the “freestyle” section; E-Force, Adrenalize, Sub Sonik, Devin Wild, Keltek and Rvage are performing in the “hardstyle” area and Bass-D, Catscan, Pavo, Gizmo, Bountyhunter and Backfire set to play in the third area!

Already excited? SocialLadder has a number of awesome rewards that Snowbass ambassadors can start working towards! For this year’s festival, ambassadors can redeem points for food tokens, beverage tokens and even free tickets to the festival! So if you want to hook your friends up with discounts on their tickets and get rewarded on the way, join the ambassador program and start earning points today!  

The ambassador program event round-up logo for the month of November

Monthly Round-Up: November

This past month has been an awesome one here at SocialLadder! We’ve been hard at work this November and there are a bunch of new events that we’re incredibly excited to announce! We’ve launched ambassador programs for a variety of events, ranging from concerts to margarita festivals, all the way to hip-hop themed yoga classes. Here’s a brief list of some of the most interesting events SocialLadder has launched ambassador programs for in November:

Rakastella by Innervisions & Life And Death:

  • Rakastella is an incredible music and arts festival hosted in breathtaking Virginia Key Beach in Miami, Florida. For 2 entire days, attendees get to immerse themselves in hours of house music and can enjoy the spectacular scenery of the Miami coastline. If you want to join the Rakastella ambassador program, click here.   

The Pavilion @ Pan Am:

  • The Pavilion is a nightclub in downtown Indianapolis, Indiana that plays host to big-time musical acts and some incredible themed parties. In the past year alone, they’ve had several big names perform, including Migos, Tiesto, Borgore, Louis The Child, NGHTMRE, Cash Cash, Yellow Claw and more! If you want to join The Pavilion @ Pan Am ambassador program, click here

Tampa Bay Margarita Festival:

  • Every May, one of Florida’s biggest margarita festivals in the US takes place in the beautiful city of Tampa Bay! This incredible margarita festival only employs professional bartenders and only use fresh fruits and cane sugar in all their margaritas!  If you want to join the Tampa Bay Margarita ambassador program, click here.

312 NYE:

  • 312 NYE is one of the biggest New Year’s Eve events going on in the Chicago area this year! This insane party is being hosted at ‘Moonlight Studios’ nightclub and offers attendees 4 stages of live music, some incredible DJ’s from all over the world and an all-night open bar on the nightclub’s roof-deck! If you want to join the 312 NYE ambassador program, click here

One Magical Weekend:

  • For almost 30 years, 1MW has attracted thousands of people from the LGBT community for this awesome event! For 3 entire days, attendees get to party their pants off and see some of this year’s best international DJ’s in Disney’s Typhoon Lagoon Waterpark.  If you want to join the One Magical Weekend ambassador program, click here.  

Namasdrake: Drake Yoga – Austin, Tx:

  • Have you ever wanted to combine your love of hip-hop and yoga? Namasdrake is a unique, Drake- themed yoga class where attendees can relax and stretch to the sounds of Drake’s soothing Canadian voice, while receiving yoga tips from a professional! If you want to join the Namasdrake ambassador program, click here

Downtown Crawlers:

  • Downtown Crawlers are a group in Tampa, FL who host monthly bar crawls all around the Tampa and St. Petersburg areas! They regularly have awesome themes for their bar crawls and always have a list incredible bars on their list of nightly destinations!  If you want to join the Downtown Crawlers ambassador program, click here

TrEat Me Fest:

  • TrEat Me Fest is a one day food festival in Chicago that encourages people and their friends to come down, relax and enjoy some delicious treats made by local food companies! If you want to join the TrEat Me Fest ambassador program, click here.

 

SocialLadder Teams Up With Eventbrite to Offer First of its Kind Ambassador Program Extension to Leading Events Platform

Integration seamlessly connects hundreds of thousands of event organizers to on-demand ambassador network

PHILADELPHIA, PA – Aug 16, 2017 – SocialLadder, the leading peer-to-peer marketing technology and world’s largest live events focused brand ambassador network, today announced that its technology is available as an extension to Eventbrite, the world’s largest event technology and ticketing platform, to integrate the company’s online ticketing technology with its comprehensive brand ambassador management system.

“Our partnership with Eventbrite means that the world’s largest ecosystem of event organizers can now discover new fans and seamlessly access the power of word-of-mouth marketing to increase tickets sales and drive buzz,” said Raavi Iqbal, CEO and co-founder of SocialLadder.

This is the first on-platform extension for an ambassador marketing program to be built on Eventbrite’s third-party API.  The integration allows event organizers to activate peer-to-peer marketing in one click by giving them direct access to SocialLadder’s network of on-demand ambassadors, and enabling attendees to secure tickets where they hear about most events: their friends.

“Eventbrite is focused on helping event organizers sell more tickets, and making the process of buying tickets as easy as possible, regardless of where people discover those events,” said Scott Van Brunt, Head of Partnerships at Eventbrite. “Events are inherently social, and the integration with SocialLadder helps event creators sell out their shows by tapping into the networks of the most influential fans through the power of ambassador programs.”

Direct integration streamlines a traditionally complicated process. Previously, organizers would have to manually track affiliate links or risk losing profits by releasing paper tickets to promoters to sell on the streets. Event organizers can now access qualified ambassadors from SocialLadder’s network, and / or build an event-specific ambassador team consisting of its most devoted fans and track the progress in real-time with SocialLadder’s technology. Fans then compete — using the SocialLadder app — to earn rewards like VIP upgrades, backstage passes and more by promoting and selling tickets for events.

SocialLadder was founded four years ago to make professional ambassador teams accessible to organizers of events of all types and sizes, and sold millions of dollars of tickets in 2016 for thousands of the world’s most popular events.

“Event fans win with this partnership too – as more organizers turn to SocialLadder, we continue to be the best destination for fans everywhere to get rewarded for promoting the events that they’re actually passionate about,” said Alana Bly, Co-founder of SocialLadder.

This partnership is yet another step in SocialLadder’s push to get more fans to more events and has the potential to connect SocialLadder’s existing ambassador team with over 2 million live events around the world. In a generation of consumers who tend to ignore and scroll past banner advertisements, peer-to-peer marketing offers reliability and authenticity to the consumer and helps events stand out from the crowd.

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About SocialLadder:

SocialLadder is a mobile peer-to-peer marketing platform that works with many of the world’s most prominent events to organically discover key influencers (network is 150,000+ and growing) while incentivizing them to promote and directly sell tickets to their friends. The platform uses a sophisticated system of rewards and challenges to make it easy to manage and create brand ambassador teams. SocialLadder is a U.S. based startup backed by top investors from companies such as Facebook and Yahoo.

Learn more at www.socialladderapp.com.

SocialLadder Spotlight Ambassador: Vince Pesce

Welcome to a new SocialLadder blog feature: our Ambassador Spotlight series! Here, we’ll feature the top ambassadors of various programs from all around the SocialLadder ambassador network. Being featured as a Spotlight Ambassador gives the ambassador a chance to tell everyone about their memories, interests and passions – all of the things that fuel awesome communities and experiences.

New Spotlight Ambassadors will be selected each month, so be sure to keep up with the top tier of ambassadors, and you could be featured next!

This month’s Spotlight Ambassador is Vince!

vinniep

Pulling down the top score for multiple festivals from Mad Decent to EZoo led Vince to his feature as this week’s Spotlight Ambassador. We got the chance to catch up with Vince and hear some of his thoughts on his experience as a top-ranking ambassador.


What has been your best festival experience?

“As a Mysteryland vet, I would have to say the KYGO set at sunset in 2015. Once in a lifetime experience.”

 

What is the best part of being an ambassador?

“The best part of being an ambassador is the community and all of the amazing people you meet. You can go to a festival alone and leave feeling like a part of a family.”

 

What are some tips you have for people starting up and want to sell more tickets?

“You have to be dedicated. You can’t start out strong and forget about it for a few days – you have to be dedicated and consistent. Gaining a social media following and showing the world how amazing these festivals are helps too!”

So there you have it – Vince is in it for the love of the music, and the community that shares that love at festivals across the country. Don’t forget to follow Vince’s Instagram account over at @Festival_discounts!

Cramer: SocialLadder a “Must Use Tool” For Audience Acquisition

Cramer.com just featured SocialLadder in an awesome article highlighting some of the best marketing tools available for driving audience acquisition!

Many brands invariably end up advertising to a limited group of people, in the same exact ways, failing to successfully reach new audiences. As a result, marketing efficiency produces diminishing returns and it becomes exceedingly difficult for brands to expand the audience they appeal to. Because of this, brands are having to find new and original ways to successfully reach audiences that traditional marketing efforts would usually leave untouched.

SocialLadder offers a unique way to appeal to an untapped audience and turn your biggest fans into effective ways to spread your brand’s message by allowing those fans to easily become brand ambassadors. Those ambassadors can then be incentivized to sell tickets for events, drive brand engagement on various social media platforms and spread the word about the event to an audience which would have been left untapped by traditional brand channels. Alana Bly, SocialLadder Co-Founder, explained why SocialLadder works as effectively as it does: “Consumers are immune to traditional advertising and increasingly prefer to discover new brands and events via people they trust, so SocialLadder makes word-of-mouth recommendations scalable for event organizers and brands of all sizes. Pretty much all events struggle with engaging their audience after an event is over. SocialLadder rewards fans for creating content that captures the ‘after glow’ of the event and this user-generated content ultimately helps attract a new audience for the following next year.”

If you’d like to read more about driving audience acquisition beyond your main brand channels, click here!

SocialLadder Garners Top Prize at Lion’s Den Pitch Competition

On November 1st, the Philadelphia Alliance for Capital and Technologies (PACT) kicked off its prestigious Capital Conference, known for linking entrepreneurial superstars and big-name venture capitalists. The next day. the conference continued on to the highly-anticipated Lion’s Den pitch competition.

 

The Lion’s Den pitch competition began with a total of 45 different startups that were each given around 15 minutes to pitch their idea and answer questions about their company in front of a five judge panel, in hopes of advancing to the official Lions Den conference later in the day.

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Of those 45 companies hoping to progress to the official pitch competition, only 3 startups were invited to present in the next round: Roundtrip, Statum Health and SocialLadder.

 

After presenting again, this time in front of both the judge panel and the conference audience, the two winners of the competition ended up being two startups working out of Philadelphia Media Network’s Project Liberty Incubator. Together, they were granted over $1 million by the judges. Statum Health was granted a total of $250,000 from three of the five investor-judges, while SocialLadder was granted a total of $800,000 by all 5 of the investor-judges – the largest amount that has ever been granted in the history of the Lion’s Den competition!

 

SocialLadder Co-founder Raavi Iqbal commented on how the recent victory will help propel the startup to where they want to be as a company, stating: “We’ve been in diligence with angel groups right now…This will help us move the diligence process faster.”

 

After the event, PACT CEO Dean Miller praised the companies who came to present, stating that he saw “great energy from the companies pitching at the event.” Miller followed furthered those comments, also explaining that he believes “the winning companies and their diverse founding teams are indicative of a promising, more diverse next generation of entrepreneurs.” [https://technical.ly/philly/2017/11/06/statum-health-socialladder-pact-lions-den/]

 

Something Wicked Recap: SocialLadder Ambassadors Give Back

SocialLadder was lucky enough to be able to pair up with Disco Donnie Presents to promote this year’s Something Wicked Halloween Festival!

 

Over the past few years, Something Wicked has hosted a VERY long list of impressive headliners, including Diplo, DJ Carnage, Hardwell, Excision, DJ Snake, Steve Aoki, Borgore, Cash Cash, The Chainsmokers, 3LAU and more! With such a strong list of headliners year after year, Something Wicked has become one of the top Halloween events going on throughout the entire United States.

 

This year, Something Wicked had another awesome group of artists that played this Halloweekend – featuring Above & Beyond, Marshmello, NGHTMRE, Tiesto, Zed’s Dead, RL Grime, Elephante, Ganja White Night, Hippie Sabotage, San Holo, Tritonal and What So Not. The turnout for Something Wicked was incredible, thanks to the the stellar lineup, perfect weather, and also the efforts of the SocialLadder ambassador team!

 

Something Wicked’s ambassadors did more than just promote the show this year, however. They also helped give back to Texas by driving promotion for Something Wicked’s charity efforts, which ultimately raised more than $165,000 for charities supporting Hurricane Harvey relief efforts.

 

Donnie Estopinal – CEO of Disco Donnie Presents, the promotion company who represent Something Wicked, commented on the charitable actions: “Harvey was a devastating storm, and our hearts and minds go out to the millions affected, including the thousands of our fans in Texas along with their families…We know these charities excel at swiftly putting relief donations to work in the areas they’re needed most. It is in times of need that we discover the full impact of the electronic music fan community.”

Read more about what he had to say here.

 

Details of the donations included “significant donations” from headliners Above & Beyond, Tiesto and Marshmello, a $95,000 artist donation program to fund the Houston Food Bank, a $25,000 donation to the Salvation Army, a $15,000 donation to Houston Food Bank (from a Sept. 29th benefit concert) and a $5,000 donation to Habitat for Humanity! On top of that, Something Wicked organized a food drive at the festival gates and provided labor donations to Habitat for Humanity throughout the week of the festival.

 

If you want to become a part of the Disco Donnie Present ambassador team and take part in future events, click here: https://goo.gl/JjiWcy

 

A Very SocialLadder Halloween!

Looking for something fun to do this Halloween? Join one of SocialLadder’s ambassador teams and start earning rewards!

HAUNTED HOTEL: Gansevoort Meatpacking, NYC
October 28th
gansevoort
Haunted Hotel, located in New York City’s hip Meatpacking District, is a Halloween throwdown you do not want to miss. Taking place at Gansevoort Meatpacking NYC with a 360 rooftop bar, it’s definitely the place to experience a New York Halloween!  To join the SocialLadder ambassador team for this event and earn VIP Skip-the-Line admission, click here.  For more information regarding ticket prices, click here.

SOMETHING WICKED: Houston, TX
October 28th-29th
somethingwicked
Something Wicked, presented by Disco Donnie Presents and Nightculture, returns to Houston with a 2017 iteration featuring headliners Above&Beyond, Marshmello, and Tiesto. With a star-studded lineup all the way down the list, it’s sure to be a thrilling Halloween festival! To join the SocialLadder ambassador team for this event, click here. You can earn a meet-and-greet with a Something Wicked artist! For more information regarding ticket prices, click here.

FREAKNIGHT FESTIVAL:  Seattle, WA
October 27th
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Freaknight is a one-night-only festival located in Seattle, Washington that EDM fans won’t want to miss! With many haunting delights such as carnival rides and acrobatics, it’s sure to make a lasting impression –  not to mention the killer artist lineup sporting some legendary acts like Kaskade and Justice. Freaknight ambassadors can win an Artist Meet&Greet, or even a feature on the official USC Snapchat! To join the SocialLadder ambassador team for this event, click here. For more information regarding ticket prices, click here.

AMERICAN HORROR STORY FREAK SHOW: Queens, NYC
October 31st
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American Horror Story Freak Show is going to be an extravaganza to remember! There will be an open bar from 9 to 11 p.m. and a celebrity DJ to keep the party rolling. Make sure you arrive wearing your best costume for a chance to win prize money! To join the SocialLadder ambassador team for this event and earn a VIP ticket to the party, click here.  For more information regarding ticket prices, click here.

HAUNTED HOLLYWOOD HALLOWEEN: Hollywood, CA
October 27th
hauntedhollywood
A Haunted Hollywood Halloween is a perfect way to experience Hollywood’s cinematic history with a spooky twist! A live DJ, premium open bar, and a costume contest are all going down inside the Cinematic Pictures Gallery – it’s sure to be a night to remember! To join the SocialLadder ambassador team for this event, click here. For more information regarding ticket prices, click here.

NIGHTMARE ON HOLLYWOOD BOULEVARD: Hollywood, CA
October 31st
nightmare
Nightmare on Hollywood Blvd, which takes place on Halloween, is sure to be a night of mayhem. Keep the party going in Hollywood with the Nightmare! To join the SocialLadder ambassador team for this event, click here.  For more information regarding ticket prices, click here.

MAISON NIGHTCLUB HALLOWEEN: Gastineau, Canada
October 27th-31st
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Maison is pulling out all the stops for Halloween 2017! The party starts on Friday with #FratHouseFriday, followed by #StudentSaturday HAUNTED MAISON, and ending with Glow-in-the-Dark Halloween on Halloween day. DJ’s include DJ Panda and DJ Porte. To join the SocialLadder ambassador team for this event and earn a VIP ticket for the Glow-in-the-Dark Halloween Party Bus, click here. For more information regarding ticket prices, click here.

Behind the Peer-to-Peer Marketing Revolution

 

The personal recommendation of a friend – whether it be for an event, service, or product – has a strong persuasive effect. Unlike company advertisements, the close connections we have with people who are part of our personal lives prime us to view the information as coming from a reliable source. This is the idea behind peer-to-peer marketing, and the operative principle of its success.

In this age of technology, the market landscape where businesses employed methods reliant on passive consumerism is undergoing a change. The digital age is decentralizing the one-way top-down relationship that businesses had with consumers, and power is rapidly shifting towards the hands of consumers. The result of this is a peer-to-peer marketing revolution.

According to Nielsen, people are 4x more likely to make a purchase when referred by a friend.

Through social media platforms like Facebook, Twitter, Instagram and LinkedIn, businesses can actively engage and interact with their consumers. People can comment, like and share their opinions with other people who are interested in a product or service they have tried. An increasing number of people rely on customer reviews of businesses, products, services and events to guide their purchasing decisions.

Engaging with key influencers, consumers and fans makes customers feel valued and respected as individuals [Marketingland]. When customers feels like they are valued, this fosters long-term trust and loyalty which is the foundation for long-term relationship with your customers.

 

 

Tinuke

 

Tinuke​ ​Akintayo​ is an intern at SocialLadder. She is currently pursuing a Bachelor’s Degree in Sociology and Anthropology at Swarthmore College as part of the class of 2018. During her free time, she enjoys dancing, listening to music and drawing

Keeping the Momentum Going Post-Event

Everyone knows the importance of building momentum for an event, but no one likes to talk about the importance of  keeping the momentum going after an event has passed. We have created a guide (below) to help you maintain your momentum post-event as well as keep your ambassadors engaged.

 

Utilize Social Media!

pexels-photo-433617A great way to sustain momentum  is to update your social media. You can do this with posts about key takeaways from your event or reliving your favorite event moments. The former is especially important if your event was educational in nature.

By posting industry-related content on your social media and blog, you keep the conversation surrounding your event alive. You also showcase the value of your event and your organization as a whole to potential sponsors, future partners, and your general audience.

We all know everyone has a favorite moment or highlight of an event. Posting about these moments are a great way to boost post-event engagement and even drive sales for recurring events. You can post all of your photos on your Facebook page and then highlight your favorites to incorporate in your Throwback Thursday and Flashback Friday weekly hashtags on Instagram and Twitter! Attendees make the best storytellers so encourage them to share their highlights as well. 

Since not all of your attendees or supporters may follow you on social media, send out an email reminder with links to all of your pages. This will remind everyone of the great time they had at your event this year, as well as encourage those who were unable to make it to RSVP to next year’s.

 

Hold a Press Release or Q&A

Free publicity? Yes, please! Hosting a Q&A discussion session helps keep your brand fresh in everyone’s mind. It’s a great way to learn about what you could do better for next year as well, and can help you garner more ambassadors. Similarly, holding a press release to talk about your event is an important part of keeping your brand visible to the general public. Even if it’s only through free distribution networks, a press release will help get the word out about your event – showcasing its success to others and encouraging them to buy a ticket for next year’s event.

 

Start An Ambassador Program Early

This is probably the most important way to continue the momentum surrounding your event. As soon as your event ends, start planning the next one. This doesn’t mean you have to start selling early bird tickets right away; start off by getting together with the planning committee and debriefing. Discuss logistics of the event: what you thought went well, what you thought didn’t, and any ideas on how to increase sales and boost attendance. The sooner you begin planning, the sooner you can map out your engagement goals and reach out to current ambassadors as well as recruit new members.

 

Following these guidelines will not only ensure that you have a strong group of social influencers that are getting the word out about your event, but it will also increase the success of your next event!

 

 

Mirayda

 

Mirayda Martínez is an intern at SocialLadder. She is currently pursuing a Bachelor’s Degree in Economics and Computer Science at Swarthmore College, as part of the class of 2020, and is a member of the the Swarthmore Track & Field team. She loves going to parks and petting any and all kinds of dogs, as well as rock climbing.

Relationship Marketing: “Develop a Relationship and the Sales Will Follow.”

“Develop a relationship and the sales will follow.” It’s a saying that has been used time and time again to emphasize the importance of Customer Experience Management (CEM), and relationship marketing in particular.

Relationship marketing is an approach to product promotion where the seller aims to develop a relationship between their product and consumers. By focusing on achieving businessmeetingincreased customer satisfaction and retention, consumers are more likely to give you their continued business over a long period of time. This results in a larger overall volume of individual sales and thus profits.

Through this connection, retailers are also more likely to see an increase in user participation. Customers who feel a deep connection to your brand are more likely to recommend your products to others, write rave reviews, and provide you with valuable feedback; and as we know, word of mouth marketing is a good way to generate new business.

 

So how do you go about implementing a relationship marketing approach?

 

As technology advances, the user experience continues to become more and more complicated. You don’t want to discourage users from making a purchase because they can’t figure out how. Have a co-worker, employee or friend test your website and give feedback about any issues they encounter; then, implement changes based on their feedback.

Note: This tip also applies to any and all facets of your business that clients or general users will come in contact with, so be sure to have any other platforms or products that fall in this area tested too.

 

Take the time to personalize each confirmation email or promotional advertisement, such that all messaging is related to a user’s purchase history or preferences. Try to womanonphonesimplify this process by using an automated emailing system that automatically fills in each customer’s information. Similarly, put more resources into making sure each customer has a great experience with customer support. This can be as simple as expanding the hours that this service is available or taking a few extra minutes to add a little more thought to each email.

 

This is one of the easiest ways to develop a relationship with your consumer base, as it rewards them for being committed to your brand. One innovative way to do this is to create a brand ambassador program where customers are rewarded for advertising and selling your product, thereby generating revenue whilst strengthening the bond they have with your brand.

Relationship marketing is all about developing a relationship with your customers in order to continuously receive their business over a long period of time, and is therefore viewed as an effective way to garner more business. Implementing these suggestions is the first step to utilizing this powerful marketing strategy to further your brand. So what are you waiting for? Get started today!