Startup SocialLadder’s new deal with Ticketmaster division is a ‘big win’

Philadelphia tech startup SocialLadder is moving up another rung, announcing Monday the company, which connects live event promoters with more than 150,000 brand ambassadors to drive ticket sales, landed a major deal with a division of Live Nation’s Ticketmaster.

CEO and Co-Founder Raavi Iqbal said it has partnered with the entertainment conglomerate’s event ticketing site Universe to integrate its SocialLadder ambassador platform into the process of setting up an event.

Now, when an organizer creates an event on Universe and wants to promote it, it has two buttons to click — Facebook or SocialLadder.

“That’s a big win,” Iqbal said.

The partnership comes a little over a year since SocialLadder landed a similar deal with EventBrite, the leading do-it-yourself ticketing platform in the U.S.

Since then, Iqbal said the SocialLadder’s gotten “a lot of great new business from [the EventBrite partnership,]” he said. “Events of all sizes have been using us through the integration and continue to use us now. Hopefully we’ll see the same thing from Universe.”

SocialLadder earns its revenue from a 10 percent commission it charges based on each ticket sold through one of its ambassadors. In exchange for leveraging their networks, ambassadors are enticed to promote events with incentives like backstage passes.

The platform can integrate with any e-commerce or ticketing platform, but the deals it landed with EventBrite and Universe, where it’s represented right on the site in front of event organizers, is the highest level of integration it offers.

Iqbal said the company is aiming to repeat the same kind of partnership with other major ticketing platforms, a space that’s far more fragmented than people realize, as well as expand beyond live events.

It has the cash to do so, having closed a $1.5 million last funding round in February after beinning to raise funds at the end of 2017. It set a record at the Philadelphia Alliance for Capital and Technologies’ (PACT) Lions Den — the pitch competition at its annual capital conference — by raising $800,000 there last year, and it went on to raise further funds from previous investors including former Facebook COO Owen Van Natta. Delaware Crossing Investor Group also joined in the round. To date, SocialLadder’s raised $2.5 million.

Its funding will also be a help as SocialLadder seeks out a new headquarters. It’s currently operating out of the University City Science Center and Drexel University’s ic@3401 coworking space but having grown to a team of nearly 20 people, Iqbal said the startup is in the midst of looking for its own dedicated office space in the city, hoping to fill about 2,500 square feet.


Article originally written by Michelle Caffrey for Philadelphia Business Journal.

 

Ambassador Spotlight: Niyama Sol

Niyama Sol is blowing up! The luxury activewear brand has caught major attention from athleisure fans everywhere, including super fit superstar Jennifer Lopez over and over and over again! This is definitely not surprising to us– not only are these leggings especially fashionable, they are also sustainable and eco-conscious! The leggings are made of a recycled plastic bottles (RPET) and spandex. 

SocialLadder’s partnership with Niyama Sol has provided ambassadors with awesome perks like discounts, free leggings, and free subscription boxes. We interviewed a top Niyama Sol Ambassador, Alex, to hear all about her experiences!

Read the interview below:

First of all, congratulations on being the top ambassador for Niyama Sol! You’re doing amazing! How did you find out about Niyama Sol?

I’m wearing their pants right now! I actually found out about them because I review activewear on my blog!!

Gotcha! What’s your blog?

Schimiggy.com

Have you gotten any cool perks from SocialLadder x Niyama Sol?

I actually get a lot of activewear and I don’t really use it all, so what I’ve been doing is I’ve been using the SocialLadder earnings to run contests to gain traction for my blog! I think that’s been working out really well for me. I love getting people engaged and I actually like seeing people take calls to actions, so when I talk about something on my blog, someone can go sign up and actually purchase something. The company actually wins, a person gets a beautiful product, they can have a discounted price; it’s a win-win for everyone, and I get to grow my following.

How long have you been blogging?

I’ve been blogging since 2012, but I didn’t know I could partner with brands and monetize on my blog until maybe about 2015. When I found out about that, I was like… why not? Why do this for free when I’m influencing people to purchase brands or products? I think Niyama Sol came out with their SocialLadder campaign not long ago, and so far, there’s been great traction! I can definitely see how people are interacting within the app itself; I think that’s really cool. I can see other influencers, and hopefully I’m influencing them as much as they’re influencing me!

What do you like about Niyama Sol? What caught your eye and led you to partner with them?

I love the designs! They’re very unique, very comfortable. The price point is a little high, so I’m glad they’re making a conscious decision to make it affordable for people; they have a Niyama Sol box where you can get an entire outfit for 50% off. I love that. I think they’re not about their money; they’re more about their mission, what they do, and what their purpose is in this world. With other companies, it’s usually like, you know, the bottom dollar is the bottom line– they are just trying to sell their product. For Niyama Sol, it’s just like “We’re just trying to make it fun, and if we’re enthusiastic about it, other people will be enthusiastic about it”, which is kinda why I love the brand. It’s just fun, the designs are beautiful, and they make it affordable.

 What makes athletic clothing worth the price point?

It’s usually just the design. Like, leggings are leggings, and they’re supposed to just wrap around your legs and they’re a particular type of stretchy spandex fabric, so a lot hangs on the marketing behind it. I think Niyama Sol is doing a great job with that. Socially, that’s connecting with influencers like me and some of the other gals on Instagram. I’m not really a huge Instagram person; I only have 900-something followers, so I don’t really believe in it. I do believe in content and giving people objective information about products.

So you’ve been using SocialLadder to get Niyama Sol products to give to your followers. How do you think your experience has been?

I like it. It’s really easy to use. I wish there was a way for me to find other companies that use social ladder so that maybe I could connect with them too. That would be so helpful. It would create a bigger community; if I see an influencer that likes all these brands, I might like them too!

 

Ambassador Spotlights: Minnesota’s Voyagers on SocialLadder

What’s more hype than an exclusive afterparty or VIP tickets to your favorite festival? Getting these perks for FREE by finishing challenges on the SocialLadder app! Sounds too good to be true, right? We interviewed 3 SocialLadder users from dubstep/glitch-hop artist Minnesota’s ambassador program, the Voyagers, about their rewards experiences like tickets to the Shaky Beats Festival, sold out tickets to the Shaky Beats after party, and 2 VIP tickets to Spring Awakening Festival!

Brody

How did you find out about SocialLadder?

I found out about it through a music festival in Minnesota called SubOctave.

Did you start the Minnesota Facebook page?

Yes I did. So, I’ve known Minnesota for probably 6+ years, and we’ve met by this point… I started working for his promo team as a street team member. They got me to work for one of his shows and got me backstage. Then on, they treated me like family. I started seeing all of these other artists coming out with Facebook groups and I was like, he kinda deserves one just as much as anyone else does. From then, it’s just been growing and growing.

Would you call yourself the first “official” Voyager?

Yes I am! I would call myself the first voyager

What reward did you earn via the Minnesota’s Voyagers program on SocialLadder?

2 VIP Spring awakening tickets. Spring Awakening is actually the first festival I’ve ever been to! To see [Minnesota] there was awesome, especially with the VIP experience– it was well worth it… Minnesota played one of the biggest stages in the festival, and later on in the night, he ended up playing at a stage that looked like a small dome. To see him play on that big stage and then end up going to a smaller stage was odd but awesome.

How would you describe your SocialLadder experience?

I like it! It’s very laid back and easy to use. The app itself is very user-friendly.  I think the amount of points for each thing I’m supposed to do were just right. I kinda wanna see if any other festivals this year are using it.

Would you do it again/recommend it to a friend?

Definitely. As long as you’re getting what you need to get done and logging it in every week, you’ll definitely get something beneficial out of it!

Are you using SocialLadder for anything other than Voyagers?

No, but I definitely would be interested in seeing what other festivals are partnered with SocialLadder. It’s a good way for people to get the opportunity to attend events if they don’t have the money to go! !

 

Samantha

How did you find out about SocialLadder?

I was originally part of this marketing group that did festival and concert promotions [using] the SocialLadder app.

How long have you been following Minnesota/been a Voyager?

I’ve been following Minnesota since probably 2013…I’ve seen him probably close to 20 times. I found his Facebook group in my suggested pages, and  have been pretty active in that group for a couple years now.

What did you win?

Shaky Beats After Party tickets! Just the fact that I won tickets is awesome by itself. I was actually planning to buy tickets, but they literally sold out the day they went on sale. I was so heartbroken… So being able to win tickets was really really cool! I’ve never been to such a crazy after party like that. Not only did Minnesota play a really awesome set, he brought out Buku, who’s one of my absolute favorite producers, and Space Jesus, who’s one of my favorites as well, and they did this whole trio back-to-back thing that was really cool. I could tell that they were just having fun. I was front row the entire time, and it just looked like they were just friends partying and everyone was throwing down.

How would you describe your SocialLadder experience?

I definitely think it was more than fair. Minnesota’s my favorite DJ so I already constantly post stuff on my facebook and instagram about him, so being able to use SocialLadder to be rewarded for that is really cool. Those points added up really fast, too, like I didn’t feel like I was putting a large amount of effort into it. It only took a few minutes to do the fb/insta postings, so I thought it was definitely more than fair, especially to get tickets to a sold out show. That’s really awesome!

Would you do it again/recommend it to a friend?

I’m actually using SocialLadder right now for Imagine Fest, and I know two other friends that are doing that, and I couldn’t recommend SocialLadder more to everyone. I’ve told all my friends, and I posted on my facebook asking people to join Minnesota’s Voyagers. I’d definitely do it again!

 

Gregory

How did you find out about SocialLadder?

Minnesota’s Facebook page  posted in the Voyagers group stating they were going to start an Ambassador program, and then linked it. That’s the first I’d heard of it.

How long have you been following Minnesota/been a Voyager?

I’ve been listening to Minnesota for five years I’d say… he blew me away the first time I saw him, and I haven’t stopped following him since.

What did you win?

Shaky Beats tickets! Shaky Beats was really awesome! I actually woke up that day with a stomach virus, but they were free tickets so I wasn’t about to let them go to waste. We went in and we had a great time. They gave me two tickets, so I took my best friend with me. We went and saw G Jones and Minnesota that day–both really good shows. We also saw Minnesota again later at the afterparty.

Have you ever been to an afterparty like that?

I liked [the afterparty] more than Shaky Beats! I’m a big Thriftworks as well and he opened and then we had Minnesota play. Minnesota also had Space Jesus and Buku come out and play with him. They all did like a little back-to-back, so that made it better!

How would you describe your SocialLadder experience?

Gregory: So far I think it’s been pretty awesome. I think the whole concept, the way it’s been set up is pretty great. All the challenges that they issue are all relatively simple. I’ve never really seen anything that’s beyond what I can do just with a phone in my hand. I already got tickets to Shaky Beats as a reward and it’s been two months.

Would you do it again/recommend it to a friend?

Yeah! They have a thing where you can send invites to people. I send them out all the time as much as I can. Why pass on getting something for free for something you’re probably already doing anyway? I already post Minnesota stuff because I’m a Minnesota fan.

Are you using SocialLadder for anything other than Voyagers?

I haven’t seen anything else really that has pushed using it, but I would certainly do it if the opportunity came up!

Imagine Music Festival Partnering with SocialLadder

SocialLadder is thrilled to announce that we are partnering with Imagine Music Festival (IMF) to celebrate their massive five year anniversary event!

Imagine is an EDM festival that will be held in Atlanta, Georgia on September 21-23. Fest300 considers IMF one of their Top 30 festivals in the world, and USA Today has endorsed Imagine as one of their Top 10 emerging music festivals! These titles are well-earned considering the fantastic festival experience that IMF provides, transporting attendees to a lost aquatic fairytale world full of enchanted sea creatures like magical mermaids!

The Imagine experience not only includes dope music, but also some impressive cirque-style acts and performances, incredible art spaces throughout the festival grounds, numerous vendors, and a splash pool!

This year’s lineup does not disappoint; performers include Armin Van Buren, Galantis, Cashmere Cat and many more, as well as Minnesota, whose Voyagers fan club is partnered with Social Ladder as well!

There’s no way you’re not excited by now, and SocialLadder’s here to remind you that you can go to Imagine Fest for free by becoming an ambassador and earning points that you can redeem for merchandise packages, GA tickets, VIP tickets, camping + parking passes, backstage access and even some meet & greet experiences! Become an ambassador now and start earning points today!

515 Alive Festival Partnering with SocialLadder

SocialLadder is partnering with Die Inc. to promote 515 Alive music festival!

We are so eager to work with this festival that takes place at the absolutely gorgeous Water Works Park in Des Moines Iowa on August 17th and 18th! 515 is sure to be a memorable weekend of incredible performances. This year, 515’s sixteenth anniversary, is set to have the biggest lineup yet, featuring artists such as Bassnectar, Future, RL Grime, Ganja White Night, Cashmere Cat, Denzel Curry, Lil Xan, and many more. 

Want more than music? 515 will also be featuring works by visual artists from across the nation! The festival will also feature camping and social spaces where you can take a break from the craziness and enjoy the atmosphere while resting under the stars.

Looking forward to an incredible weekend? SocialLadder wants to add to the hype! Sign up to be a 515 ambassador now to have access to perks like GA, VIP, parking, and Premiere camping passes, 515 merch, and discounts on tickets! Start earning points now to redeem these rewards– sign up here

Meet the SocialLadder Team: Brent

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This is Brent.

Here at SocialLadder, Brent monitors and handles every single running event, which means he is a very busy man! Thankfully, we got to grab him for a few minutes and interview him.

How has your time at SocialLadder been?

It’s awesome. It’s a great experience, but it can also be challenging. I can take a lot a skills from here and apply it to things outside of work, so I really like it. And, it’s introduced me to a ton of new music.

What’s a fun fact about yourself?

I used to surf, although I’m not as good as I used to be. I got married, had a kid, and became lame over the course of a year. I also love hot sauce and reggae music.

What’s your workday routine like?

I come in around nine o’clock-ish or eight in the morning, something like that, and I monitor ever single running event, which may include any festival like Paradiso or Firefly or like… a food truck festival. Basically, I create areas for anything that’s like a single running event, and then I monitor them until the event takes place. I also help out with placing tracking pixels; pixels can track things like your purchases, and we use this to know whether ambassadors sell tickets through the app and use the code. I, along with Joe, do that, and I do the monthly billing as well.

What is a smell that you remember best from your childhood?

Sun tan lotion.

Who is your favorite boy band?

2gether. Do you know who I’m talking about? They’re the first boy band reality series. They’re so cheesy. They had these obnoxious songs like “U + ME = US” and a breakup song. Just check them out sometime, they’re crazy. It’s awful, but really funny. Basically, MTV had this knockoff reality show about a boy band, but they actually sold albums in real life.

What was your first concert?

Technically, it was *NSYNC. It was *NSYNC, Jordan Knight, and the Sugar Hill Gang. I was taking my little sister, so it wasn’t really voluntary.

Do you have any secret talents?

Man, I don’t know. I think I’m pretty good at mental math, but I don’t know how to show my work. I don’t know my secret talent that’s work appropriate. Apparently, I’m really good at holding babies.

What has been your favorite concert you’ve been to?

I go to two-five 311 shows every summer. And Slightly Stoopid. I see them every summer, but I’m obsessed with 311.

Do you have any guilty pleasures?

Yeah. I still, to this day, love Bone Thugs-n-Harmony. I don’t know if that’s really a guilty pleasure or I’m just showing my age by saying that… My sister’s really into country, and I can’t stand it because I think it’s a really fundamental, simple kind of music, but in the summertime, if I have a few beers in me, I listen to what I refer to as “Bro Country”, which has that cliché chant-along chorus that has nothing really special about it. I guess that would be my true guilty pleasure.

That’s it for now! Stay updated with our blog to meet more of our team!

 

Paradiso Festival Partnering with SocialLadder

SocialLadder is thrilled to announce that we are partnering with USC Events to promote the 2018 Paradiso Festival!

Since its start in 2012, Paradiso has come to claim the title of the largest EDM event ever staged in the Pacific Northwest. This year, Paradiso will be held on June 15th and 16th at The Gorge Amphitheatre in Washington.

Although the constant evolution of technology connects humans to each other more than ever before, there is a growing distance in the intimate connections we make with one another. Paradiso is the perfect place to redeem those connections. The venue is a perfect balance of the modern digital world and the beautiful natural environment that the Pacific Northwest is known for. Technology and nature seamlessly blend together with performances by the biggest EDM artists on three stages of world class visuals and audio in front of the stunning Columbia River. This year’s incredible lineup features performances by Deadmau5, DJ Snake, Armin Van Buuren, Claude VonStroke, Louis the Child, and more!

The best way to experience Paradiso is to experience it with all the perks you can earn by becoming a Paradiso ambassador through SocialLadder! By becoming an ambassador and earning points, you can redeem amazing perks like a personal pre-show venue tour, a snapchat feature, free Paradiso merch, and free GA and VIP tickets! Sign up and start earning points now!

Minnesota’s Voyagers Already in Full Swing @ Shaky Beats!

Here at SocialLadder, we’re super stoked about Minnesota’s Voyagers, SocialLadder’s first ambassador program to be a full-fledged & artist-oriented fan club! Fans of the Wakaan/Vital/Outer Realms-affiliated DJ & producer are already sharing their favorite Minnesota pictures, playlists, and other content with each other and their friends, and helping to build & boost the real, organic community around Minnesota and his music!

The Voyagers program is already chock full of awesome rewards for Minnesota fans to earn, but the team decided to reach out early to the top Voyagers and reward them with tickets to the third annual Shaky Beats Music Festival!

Shaky Beats, known for mixing Atlanta’s penchant for hip-hop with some of the biggest names in EDM, was a smash hit this past weekend – to the point where tickets to the festival were at a premium, and the afterparty was sold out well in advance.

With Minnesota playing the first day of Shaky Beats as well as anchoring the afterparty, this was a must-attend event for any Minnesota superfan. Fortunately, the Voyagers program delivered, hooking up top-performing Voyagers Gregory Paul Briggs & Samantha Woo with tickets to the festival & afterparty!

The Voyagers program is definitely off to a great start, and there couldn’t have been a more perfect event to kick it off. If you’re a Minnesota fan and you want to earn tickets to see him perform this summer in Texas or at festivals like Paradiso and Spring Awakening, then click here to join the program and become a Voyager!

Photo Credit: Alive Coverage, 2018

SocialLadder Teams Up With Niyama Sol!

SocialLadder is thrilled to announce that it has teamed up with Niyama Sol, the makers of your favorite luxury activewear! 

Niyama Sol’s products range from dresses to joggers and yoga mats to swimwear. Their focus, however, is their fashionable and functional leggings. With their unique designs, there’s a style to fit every personality and occasion! Additionally, unlike typical activewear, these leggings are made with recycled plastic water bottles. Niyama Sol’s biggest fans and newcomers alike can now get monthly shipments of hand-curated Niyama Sol pieces with the Sol Box! With celebrity endorsements from the likes of J-Lo and A-Rod, it’s never been a better time to get involved with Niyama Sol.

Being an ambassador for Niyama Sol and becoming a SolSister is all about community. – connecting and engaging with the Niyama Sol community via social media, writing reviews for their products, and posting pictures or videos of you loving your Niyama Sol clothes! In return, there are awesome rewards to earn, including a free SolBox subscription, special social media shoutouts, and store credit!

Interested in joining? Click here! 

SocialLadder Blog - Ambassador Spotlight

Ambassador Spotlight: Zack Palmer!

Welcome back to our Ambassador Spotlight series! We’re featuring the top ambassadors of various programs from all around the SocialLadder ambassador network to give our ambassadors a chance to tell everyone about their memories, interests and passions – all of the things that fuel awesome communities and experiences!

New Spotlight Ambassadors are selected each month. Be sure to keep up with the top tier of ambassadors and you could be featured next!

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This month’s Spotlight Ambassador is Zack Palmer!

Zack was the top-ranking ambassador for April’s awesome Asteria Arts & Music Festival. We got the chance to catch up with Zack just after the festival ended and heard some of his thoughts on his experience as a top-ranking ambassador!


Tell us about yourself!

My name is Zack Palmer and I’m born and raised in Orlando, Florida. I’ve always loved music, the outdoors, socializing and bringing people together for a good time! Being a part of Asteria allowed me to involve all of these things in one special place, a place for us to escape and connect in ways we all desire, yet sometimes may have difficulties finding time to do so.

What has been your best festival experience?

My best festival experience has changed in just the last week! As a DJ/Producer, one of the things many would look forward to is their first festival performance. With that being said, Asteria Arts & Music Festival 2018 was mine. Not only did I enjoy every second of my time up on stage as a performer, but the reactions and responses to my set had me in tears more times than I can count & still counting after waking up to more content and feedback in regards to everyone’s experience during the festival and how many individuals had the times of their lives.  It makes my heart beat faster and the emotions come rushing through all over again. Asteria 2018 takes the cake!


What is the best part of being an ambassador?

I started promoting events before I really got into performing and the best part of it for me has always been the ability to connect with individuals prior to the event, which allows you to have a decent general idea of some of the friendly faces you will encounter during the event you’re promoting. I love connecting with new friends at these events and this will always be a great way for me to do so! Also as an artist, the ability to promote events and anything you’re a part of will always be beneficial in the sense that when you have the opportunity to take the stage, there’s a good chance you may have answered a question or two about the event to those in the crowd and when they see you’re not only showing up to play your music and take off, it definitely resonates with some and let’s them know you’re just like them, someone there to enjoy the music and have a great time.


What are some tips you have for people starting up and want to sell more tickets?

Interaction, interaction, interaction! Definitely make a point to connect with and reach out to potential guests, and even guests who are already sold on the event! Be available, be happy to share information, don’t leave people hanging when they need something answered or direction on anything in regards to the event you’re involved in. Also, knowing your market and who to promote to within social media groups, friend groups and the local scene in general is always beneficial to an ambassador.

Thanks, Zack! Any closing thoughts?

As mentioned earlier, I am an artist myself and love every aspect of the scene from throwing and promoting events to performing at events and just being in the crowd for some. I live for this and that isn’t going to change! If you’d like to check out my artist page you can visit my Facebook, my Instagram, or my Soundcloud.